Indena Lingerie to Update Brand Image in 2013
Indena Lingerie is planning to alter marketing strategies in the coming season, with a new brand image and product style to meet the Chinese customers.
"Blue means freedom, fair and peace. As a French apparel brand, Indena Lingerie wants to convey the Blue culture to Chinese women. Therefore, we have selected blue as the predominating hue for the label in the coming season.”
"Indena is creating a new life freedom for every woman. It means that we are creating comfortable lingerie and loungewear products that are significant to our life.”
"2013 is an important year for Indena. We would like to add new elements into our brand operation, including visual image, product range and internal structure.” Indena Lingerie General Director said.
Built in 1998 at Shanghai China, Indena Apparel Inc. is a comprehensive cloth company, business catalogue ranging from lingerie, men’s underwear, sleepwear, loungewear to thermal wear.
After ten years’ development, Indena has expanded to Russia, Poland, Ukraine and Kazakhstan. Also, there are independent offices in Shanghai, Guangzhou and Shenzhen respectively.