2013 S/S China Fashion Week started in Beijing on October 24th, 2012, which lasted for 10 days till November 3rd.
There were 50 apparel brands and related fashion organizations from women’s dress, men’s clothing, wedding dress and shoes areas attended this grand event. 51 fashion designers at home and abroad held 44 fashion shows surrounded by women’s dress, men’s clothing, wedding dress and shoes. In addition, more than 150 new designers participated the design competition finals.
The Chairman of China Association of Fashion Design Li Dangqi said “ We combined the fashion shows and fashion design competition together this time. The fashion shows are about the fashion trends of the coming 2013 Spring&Summer, while the fashion design competition is for the designing talents to reserve forces. This is also the difference between China Fashion Week and other countries’ fashion weeks."
As the first one of the fashion show, NE·TIGER released 2013 SS Senior Custom Clothes under the theme of “Hua Song”, which lengthened the brand spirit of “Connect Ancient & Modern, Integrate Chinese & Western”, and finely combined the elegant, gorgeous and simple apparel culture in Song dynasty and light, transparent and soft international fashion trends in 2013 together, leading the audiences to a peaceful situation and the new fashion of Chinese clothes.
The huge consumption potential in Chinese market just attracted more and more international brands to have a try. Creating Chinese own luxury brand is not only about time but also the shaping and spreading of the brand cultural foundation. Luxury should be a marketing deed of culture but not just a commodity.
Just that night, "Ordifen Cup" China Lingerie Design Contest showed up its fashion charms. Li Xihe, the student from Hebei Science and Technology University, won the golden prize and market potential award through the works of “Corn poppy”. This is the eighth time that Ordifen International Group has cooperated with China Association of Fashion Design in searching of the direction of Chinese lingerie design. Green and eco-friendly went through with this competition.
As far as we know that another biggest feature of this year’s fashion week is to push apparel into cultural area. Besides the conference, China Fashion Week held photo exhibition and fashion drawing exhibition in honor of the 15th Anniversary of China International Fashion Week.