2012年12月17日星期一

ZEROFIT Underwear Enters into Golf Club Store

ZEROFIT, Japanese luxury golf underwear, has been invited to enter into sports zone by national first-line department stores and shopping centers after entirely entering golf club stores, online retail stores in 2011 and 2012.


ZEROFIT, Japanese luxury golf underwear, has been invited to enter into sports zone by national first-line department stores and shopping centers after entirely entering golf club stores, online retail stores in 2011 and 2012. It shows the advanced design concept of the wolrd-class sports underwear to those sports enthusiasts except for golf members.

So far, ZEROFIT’s store counters have been opened in Plaza 66, Grand Gateway and Super Brand Mall in Shanghai.

It is estimated that by the end of the eve of the Spring Festival in 2012, there will add no less than 20 ZEROFIT high-end department store counters in Beijing, Shanghai, Guangdong. At that time, the local sports enthusiasts of Tennis, Badminton, Marathon, Fitness, and Hiking have the opportunity to experience the magical effect of ZEROFIT, helping sports enthusiasts quickly improve their performances and resolve fatigue effectively.

Meanwhile, in the northern markets, ZEROFIT also began to be invited to station in shoppe by the first-line skiing retailers.

Bestfig Lingerie Launches AW12 Collection

Hongkong-based Bestfig Lingerie has launched the AW12 collection which claims to offer comfortable texture, embroidery details and firm support.


Hongkong-based Bestfig Lingerie has launched the autumn-winter 2012 collection. Bestfig Lingerie comments the new collection is a comfortable, supportive and elegant range.

Bestfig Lingerie said, “Our product range includes lingerie, shapewear, loungewear and thermal wear. Combining European style and Asian figure, Bestfig Lingerie perfectly interprets female glamour and seduction. The S Range has received warmth welcome from the market.

Bestfig Lingerie will continue to convey classical European fashion and Asian culture by creating elegant, comfortable and supportive intimate garment.”

Established in 2003, Bestfig Lingerie has built its reputation on three core values: fit, support and comfort, with collections that range from high-end trend driven fashion to every day modern basics.

With experienced designers from France and young local talents, Bestfig Lingerie sells quality fashion lingerie product to France, Singapore and South Korea, etc.

Bestfig Lingerie currently has over 1000 stores across more than 100 cities in Mainland China.

SISO Lingerie Launches AW12 collection

Hangzhou-based SISO Lingerie has launched the Autumn/Winter 2012 collection. The company comments the new collection is healthy, fashionable and comfortable range.


Made by quality fabrics and fibers, SISO’s AW12 collection takes inspiration from latest fashion trends. With fashion cuttings and modern lines, the collection is created to express romantic and sophisticated life attitude.

SISO Lingerie said, “SISO Lingerie leads the way in offering seasonal fashion with groundbreaking designer collaborations, all at an accessible price point.

SISO Lingerie is creating an elegant life style, in which SISO woman is surrounded by easing aura, something kind of the 1920’s France.

Our new lingerie range represents the creativity and energy of the brand, I am confident that customers will enjoy the shopping experience and latest fantastic product that SISO Lingerie delivers for them.”

Famous for elegant and fashionable lingerie item, SISO is a young innerwear label in southern China. Its product range includes bra, briefs, slip, chemise, slips and bodysuit.

City Lovers Successfully Launched the New Collection Conference

City Lovers Lingerie launched its new collection conference in Rongcheng Fuzhou, Fujian Province on December 13th, 2012. Over 200 merchants from Jiangxi, Fujian attended this conference.


City Lovers Lingerie launched its new collection conference in Rongcheng Fuzhou, Fujian Province on December 13th, 2012 after successfully launching its new collection conference in Changsha, Wuhan Province.


At the conference, City Lovers delivered the information of their products and sales to their potential and intention clients through the products display and catwalk show. City Lovers Showcased nearly 200 sets in different styles at the entire conference. Bright colors, fashionable styles, unique brand connotation were presented vividly by models, and so many merchants were interested in City Lovers at the conference.


City Lovers attracted so many merchants to join them with its high quality products, brilliant services and strong brand strength at this conference. In addition to over 10 merchants, who signed at the conference, there were lots of intention clients who want to go to visit the company. This conference expanded the road and spread the advantages of the brand, which was widely and highly praised by the merchants from Fujian, Jiangxi Province.

Through the conference, we’ve seen that City Lovers’s success in the commercial top city of Fuzhou is not just by chance. City Lovers’s successful rise is inevitable since a good brand is created by the enterprise and franchisee.

The conference was not only an exciting fashion feast, but also a brand culture exhibition of City Lovers. Meanwhile, it was also a good chance for Chinese fashion lingerie brand and Fujian, Jiangxi markets to get in touch with each other closely. How to continue the brand myth of City Lovers in 2013? Let’s look forward to it!