2012年8月29日星期三

Calvin Klein Underwear launched Autumn 2012 New collection

http://news.globalintimatewear.com/Collections/7020/Calvin_Klein_Underwear_launched_Autumn_2012_New_collection.html


In August 15th, Calvin Klein Underwear, owned by Calvin Klein, Inc. launched its autumn 2012 collection global Ad campaign. In August 15th, Calvin Klein Underwear, owned by Calvin Klein, Inc. launched its autumn 2012 collection global Ad campaign.

Produced by well-known photographer Steven Klein in New York and modeled by Holland supermodel Lara Stone, The black-and-white campaigns used the black and white colors to contrast the enchanting curve so as to promote Calvin Klein Soft-wire Push Positive collection in autumn 2012.

Calvin Klein Underwear flagship stores echo this new collection campaign through fresh and bright visual effect. At the same time, iPad application is also introduced to inside store, aiming to let salesmen provide products information and assist sales in an interactive way. The deliberately selected Calvin Klein Underwear’s flagship stores around the world will equip the above promotion tools. In addition, key markets in America, Europe and Asia will exhibit window posters outside stores.

Calvin Klein Underwear’s latest collection “Push Positive” has perfect design of function which makes female’s breast sexier, more comfortable and more flexible, creating an inside-out sexy and minimalist style, to be considered as the ultimate solution of modern women’s underwear. Compared to traditional bra’s wire design, the Push Positive adopts creative plastic wire processing technique to make women breasts’ curve more enchanting. This new type butterfly shape underwire, flectional and extremely light, can concentrate breasts and bring the comfort than ever. Soft and bright micro fiber and bikini series feature timeless and classic black mesh lining matching with rich colors.

Still ranking the first place of global models, Lara Stone continues her many years’ cooperation with the brand. Her earliest catwalk show for Calvin Klein Collection is in spring 2007. Since 2012 autumn, her participated in the Calvin Klein’s own brands’ advertising photoshoot.



Figbt Launches Ordering Conference for SS13 Shapwear Collection

http://news.globalintimatewear.com/Brands/7022/Figbt_Launches_Ordering_Conference_for_SS13_Shapwear_Collection.html


Chinese-based shape wear brand Figbt launched pre-ordering conference for the SS13 shapewear collection at Shenzhen China on 13th Aug 2012.

Named as “Catch the opportunity and win the future”, the pre-ordering conference of Figbt was held on 13th Aug at Shenzhen China. Reviewing the year of 2012, Figbt had great development both on function and design. The presence of various fashion shows also enhanced the brand image of Figbt.

In the face of the burst of a variety of shaping wear labels and rise of Chinese underwear market in recent years, Figbt confronted the challenges and developed itself based on 14-year experience on shapwear production.

Figbt showcased the SS13 shape wear collection in the meeting and the attendee expressed their preference to this new range. Detailed stage design, gorgeous models and considerate arrangement received much applause from the audiences.

The conference is made up by three parts: fashion catwalk, function revelation and explanation of 2013 marketing strategy. The new collection consists of six ranges and each one has unique style and function.

"Dealers have a profound and all-rounded understanding on Figbt via the conference. At the same time, Figbt also hope to deepen our cooperation with agents in different provinces to achieve a bright future”, Figbt marketing director said in the trade fair.



St.sun Launches SS 2013 Underwear Fabrics


http://news.globalintimatewear.com/Mechanisms/7012/2/St_sun_Launches_SS_2013_Underwear_Fabrics.html
Since St.sun pupa protein fiber was launched in market, it is paid more and more attention by underwear industry, for its silk-like smoothness and cashmere-like softness, as well as 18 kinds of amino acids contained in silkworm chrysalis protein that can moisturize skin, prevent ultraviolet, and protect environment.

Since St.sun pupa protein fiber was launched in market, it is paid more and more attention by underwear industry, for its silk-like smoothness and cashmere-like softness, as well as 18 kinds of amino acids contained in silkworm chrysalis protein that can moisturize skin, prevent ultraviolet, and protect environment.

Recently, in order to expand the St.sun pupa protein fiber’s scope of application, strengthen its influence on market and provide better service to downstream brands and enterprises as well as terminal consumers, members from St.sun club has researched and developed T-shirt & underwear fabrics for spring summer 2013 collection. These fabrics’ main components are pupa fiber+modal+spandex, pupa protein fiber+natural silk+spandex and pupa protein fiber+copper ammonia fiber and spandex blend fabric. The blending of the several superior fabrics will definitely become the favorite of downstream enterprises and terminal consumers.
St.sun pupa protein fiber is a new type biomass fiber which comprehensively utilizes the polymer technology, chemical fiber spinning technology and biological engineering technology to blend pupa protein with natural fiber. High technology is adopted during processing, so when fiber takes its shape, protein can densely gather together in the fiber’s surface to form the skin-core structure protein fiber.
The invention of this new type natural biomass fiber, made with quality animal protein+pure natural plant fiber and winning the national invention patent, is another big innovation in world man-made fiber history and create a new era in the history of the fiber.
Under the whole background of the shortage about global oil resources, synthetic fiber production cost will gradually increase, and the growth volume will also be restrained too. Moreover, as the improvement of the living standards, people have higher demands textile products’ comfort and eco-friendly. Nature functional textile products gradually dominate market. After several years’ research and development, Yibin Grace Group successfully invented “St.sun” pupa protein fiber, resembling silkworm silk with its light and elegant appearance and cashmere with its smooth and soft touch. It offers more choices for high-grade textiles & apparels design and development.