In August 15th, Calvin Klein Underwear, owned by Calvin Klein, Inc. launched its autumn 2012 collection global Ad campaign. In August 15th, Calvin Klein Underwear, owned by Calvin Klein, Inc. launched its autumn 2012 collection global Ad campaign.
Produced by well-known photographer Steven Klein in New York and modeled by Holland supermodel Lara Stone, The black-and-white campaigns used the black and white colors to contrast the enchanting curve so as to promote Calvin Klein Soft-wire Push Positive collection in autumn 2012.
Calvin Klein Underwear flagship stores echo this new collection campaign through fresh and bright visual effect. At the same time, iPad application is also introduced to inside store, aiming to let salesmen provide products information and assist sales in an interactive way. The deliberately selected Calvin Klein Underwear’s flagship stores around the world will equip the above promotion tools. In addition, key markets in America, Europe and Asia will exhibit window posters outside stores.
Calvin Klein Underwear’s latest collection “Push Positive” has perfect design of function which makes female’s breast sexier, more comfortable and more flexible, creating an inside-out sexy and minimalist style, to be considered as the ultimate solution of modern women’s underwear. Compared to traditional bra’s wire design, the Push Positive adopts creative plastic wire processing technique to make women breasts’ curve more enchanting. This new type butterfly shape underwire, flectional and extremely light, can concentrate breasts and bring the comfort than ever. Soft and bright micro fiber and bikini series feature timeless and classic black mesh lining matching with rich colors.
Still ranking the first place of global models, Lara Stone continues her many years’ cooperation with the brand. Her earliest catwalk show for Calvin Klein Collection is in spring 2007. Since 2012 autumn, her participated in the Calvin Klein’s own brands’ advertising photoshoot.