2012年12月25日星期二

Nikeer Launches SS13 Loungewear Collection


Nikeer has just launched the spring/summer 2013 collection. The new collection, available next early spring, is named as ‘Beautiful Blossom’.


The new collection is made by sheer natural fibers, featuring romantic floral patterns and fashionable geometric shapes. It makes use of modern cuttings and simple lines to highlight body silhouette. Gorgeous and sexy, Nikeer’s SS13 collection promises to present you a brand new loungewear world.

Nikeer said, “Nikeer’s mission has always been innovative and fashionable. We want people to enjoy the beauty of underwear and home wear. We are trying to build our own brand image and to deliver a new life style – fashion, health and comfort.

Our new collection is adopted latest fabrics and fibers. Taking inspiration from European classic, we put floral prints, geometric patterns and delicate details into our designs.

We are confident that the new range will receive positive reaction from the market. Customers are able to purchase our product next spring via our stores and some online retailer shops.”

Founded in 1999, Nikeer Loungewear is a Guangdong-based loungewear label in China. After a decade of efforts, Nikeer’s sales network covers more than 300 cities across China, Europe, Canada and the Middle East.

X-Body U. Accesses to Chinese Market Through Film Intermediary

The international renowned underwear brand X-BodyU. accesses to the Chinese market with the aid of film and television, making huge investment to create the film named “Piano Trojan”. This is a movie about hacker, played by stars Zhang Mo, Lin Yixin, You Qiuxing, Yan Zhilin and so on.


As a sponsor of the film, X-BodyU has the common characteristic with the film and television industry - the perceptivity of fashion. X-BodyU. consistently commits to provide consumers who pursue the quality with fashionable, healthy and comfortable services.



X-BodyU. wishes to get closer to the market through Chinese local televisions and know more about the Chinese cultures. X-BodyU. underwear brand was created from the ideality of Mr. Lin. He traveled around the world and found that women in various countries have their beautiful fashion underwear, while women in China mainland have their beautiful fashion underwear one year later or several years later. Therefore, in order to make Chinese females enjoy the international fashion underwear appreal, Mr. Lin determined to create his underwear brand.


After developing over ten years in global market, X-BodyU. has become the international renowned fashion underwear brand. With the success of X-BodyU. in the international market, X-BodyU.enters into Chinese market through this chanc and makes Chinese women enjoy the international fashion and comfortable underwear at the same time.

Tani Launches New Underwear & Loungewear Ranges


Hongkong-based underwear and loungewear label Tani has just updated its product catalogue. The new ranges can be bought now from stores and some e-retailers.


Made by latest Lycra and Micro Modal, the new collection features simple cuttings and smooth lines. Comfortable and fashionable, the collection promises to provide the most-wanted soft texture and touch to those that are in pursuit of quality daily life.

Tani said, “Tani provides a one-stop shop for its worldwide agents, offering high quality undergarment and excellent service.

Our new designs are inspired by vintage and classical trends with latest fabrics, accessories and designs.

Tani will continue to fulfill market needs by creating funny, sexy and comfortable intimate apparel.”

Tanitex Industries Limited was founded in 1985 in Hong Kong, specializing in the production of underwear, loungewear and swimwear. Tani, launched by Tanitex in the late 90’s, is dedicated to design comfortable and fashionable undergarments.

As a registered label in Europe, Tani’s sales network covers China, HK, Europe and the Mid East.





2012年12月17日星期一

ZEROFIT Underwear Enters into Golf Club Store

ZEROFIT, Japanese luxury golf underwear, has been invited to enter into sports zone by national first-line department stores and shopping centers after entirely entering golf club stores, online retail stores in 2011 and 2012.


ZEROFIT, Japanese luxury golf underwear, has been invited to enter into sports zone by national first-line department stores and shopping centers after entirely entering golf club stores, online retail stores in 2011 and 2012. It shows the advanced design concept of the wolrd-class sports underwear to those sports enthusiasts except for golf members.

So far, ZEROFIT’s store counters have been opened in Plaza 66, Grand Gateway and Super Brand Mall in Shanghai.

It is estimated that by the end of the eve of the Spring Festival in 2012, there will add no less than 20 ZEROFIT high-end department store counters in Beijing, Shanghai, Guangdong. At that time, the local sports enthusiasts of Tennis, Badminton, Marathon, Fitness, and Hiking have the opportunity to experience the magical effect of ZEROFIT, helping sports enthusiasts quickly improve their performances and resolve fatigue effectively.

Meanwhile, in the northern markets, ZEROFIT also began to be invited to station in shoppe by the first-line skiing retailers.

Bestfig Lingerie Launches AW12 Collection

Hongkong-based Bestfig Lingerie has launched the AW12 collection which claims to offer comfortable texture, embroidery details and firm support.


Hongkong-based Bestfig Lingerie has launched the autumn-winter 2012 collection. Bestfig Lingerie comments the new collection is a comfortable, supportive and elegant range.

Bestfig Lingerie said, “Our product range includes lingerie, shapewear, loungewear and thermal wear. Combining European style and Asian figure, Bestfig Lingerie perfectly interprets female glamour and seduction. The S Range has received warmth welcome from the market.

Bestfig Lingerie will continue to convey classical European fashion and Asian culture by creating elegant, comfortable and supportive intimate garment.”

Established in 2003, Bestfig Lingerie has built its reputation on three core values: fit, support and comfort, with collections that range from high-end trend driven fashion to every day modern basics.

With experienced designers from France and young local talents, Bestfig Lingerie sells quality fashion lingerie product to France, Singapore and South Korea, etc.

Bestfig Lingerie currently has over 1000 stores across more than 100 cities in Mainland China.

SISO Lingerie Launches AW12 collection

Hangzhou-based SISO Lingerie has launched the Autumn/Winter 2012 collection. The company comments the new collection is healthy, fashionable and comfortable range.


Made by quality fabrics and fibers, SISO’s AW12 collection takes inspiration from latest fashion trends. With fashion cuttings and modern lines, the collection is created to express romantic and sophisticated life attitude.

SISO Lingerie said, “SISO Lingerie leads the way in offering seasonal fashion with groundbreaking designer collaborations, all at an accessible price point.

SISO Lingerie is creating an elegant life style, in which SISO woman is surrounded by easing aura, something kind of the 1920’s France.

Our new lingerie range represents the creativity and energy of the brand, I am confident that customers will enjoy the shopping experience and latest fantastic product that SISO Lingerie delivers for them.”

Famous for elegant and fashionable lingerie item, SISO is a young innerwear label in southern China. Its product range includes bra, briefs, slip, chemise, slips and bodysuit.

City Lovers Successfully Launched the New Collection Conference

City Lovers Lingerie launched its new collection conference in Rongcheng Fuzhou, Fujian Province on December 13th, 2012. Over 200 merchants from Jiangxi, Fujian attended this conference.


City Lovers Lingerie launched its new collection conference in Rongcheng Fuzhou, Fujian Province on December 13th, 2012 after successfully launching its new collection conference in Changsha, Wuhan Province.


At the conference, City Lovers delivered the information of their products and sales to their potential and intention clients through the products display and catwalk show. City Lovers Showcased nearly 200 sets in different styles at the entire conference. Bright colors, fashionable styles, unique brand connotation were presented vividly by models, and so many merchants were interested in City Lovers at the conference.


City Lovers attracted so many merchants to join them with its high quality products, brilliant services and strong brand strength at this conference. In addition to over 10 merchants, who signed at the conference, there were lots of intention clients who want to go to visit the company. This conference expanded the road and spread the advantages of the brand, which was widely and highly praised by the merchants from Fujian, Jiangxi Province.

Through the conference, we’ve seen that City Lovers’s success in the commercial top city of Fuzhou is not just by chance. City Lovers’s successful rise is inevitable since a good brand is created by the enterprise and franchisee.

The conference was not only an exciting fashion feast, but also a brand culture exhibition of City Lovers. Meanwhile, it was also a good chance for Chinese fashion lingerie brand and Fujian, Jiangxi markets to get in touch with each other closely. How to continue the brand myth of City Lovers in 2013? Let’s look forward to it!

2012年12月5日星期三

Omisa Launches SS13 Lingerie Collection at Foshan




On November 28, Omisa launched the Spring/Summer 2013 lingerie collection at their Foshan office. This is the first range of Omisa directly sold in the Guangdong intimate apparel market. More than 300 people, including dealer, wholesaler and retailer, took part in the press conference.

Fashionable and classic, the new collection starts at 169RMB for bra, 49RMB for briefs and 199RMB for chemise.

Omisa general director announced product positioning and specific development plan for the next five years.

Omisa said, “Omisa promises to offer splendid service and excellent product to every customer. Omisa lingerie is the combination of femininity and elegance. We are dedicated to create classic silhouette with delicate details and quality materials.

Now, customers can buy our product via flagship stores in Hubei, Hunan and Guangdong, as well as numerous retailing boutiques around China.”

Omisa is a young lingerie label in China, product range including lingerie, loungewear, sleepwear and accessories.

PVH Makes Future Plan for Calvin Klein




PVH Group, who bought Warnaco with the price of $2.9 billion on October 31, 2012, has possessed Calvin Klein brand on completion of the deal, while Warnaco will continue to hold Calvin Klein lingerie series. The president and CEO of PVH Group Emanuel Chirico said on the meeting that the Group has made a new future plan for Calvin Klein brand.

The president and CEO of PVH Group Emanuel Chirico said on the meeting that the Group has made a new future plan for Calvin Klein brand, and believed that it will start to produce results next year. The key of the future plan is to improve the quality, emphasizing the design to strengthen the brand image in the market.

PVH Group, who bought Warnaco with the price of $2.9 billion on October 31, 2012, has possessed Calvin Klein brand on completion of the deal, while Warnaco will continue to hold Calvin Klein lingerie series.

It is reported that the third quarter performance of Calvin Klein brand is very ideal, with income rose 6.1%, which is up to $319.6 million, and operating income rose 7.3%, which is up to $92.4 million. The franchise business performance of Warnaco is not bad although the performances in the past few quarters are not very well.

Chaonan Underwear & Loungewear Fair 2012 Records Turnover up to 5.8 Billion RMB

Chaonan Underwear and Loungewear Fair 2012 came to a satisfactory ending on September 28th, 2012, with gross turnover up to 5.8 Billion RMB.



The Chaonan Underwear and Loungewear Fair 2012 was held at Chaonan, Guangdong, China from September 26-28th 2012.

According to official news, over 30 firms signed preliminary agreements, including raw material supply and production order, during the three-day trade fair. Overall turnover reached 5.84 billion RMB, which involved 174 domestic apparel firms and dozens of foreign companies.

The Chaonan District has come into being a complete industrial chain. Until Jan 2012, there were 10245 apparel firms in this area, including high-end labels Maniform and Autumn-deer.

Xiashan Town, Chendian Town and Liangying Town are three most famous underwear production bases in the region.

Nowadays, Chaonan District has become one of the most important underwear and loungewear production bases in Mainland China

Last year, output value of Chaonan District surpassed 32.9 billion RMB and its production volume took account for 40% in the domestic underwear market.

Embryform Launched “Cooperation & Appreciation”Conference in Dalian

Embryform, the leading enterprise in underwear industry and "the most valuable brand of listed company" in China Securities Golden Bauhinia Award, has jointed hands with the retail giant Dashang Group to launch "Cooperation & Appreciation" strategic cooperation conference in Dalian head office New Matt on November 29, 2012.

At the same time, Embryform also presented crystal cup to Dashang on behalf of the trust and cooperation, and expressed the most sincere thanks to the customers’ strong supports for many years.


The fashion conference of Embryform showed at the same period with its four big brands of Embryform, Fandecie, Comfit, Liza Cheng. The perfect combination of fashion and sexy, deduction of elegance and vigor brought a visual feast to the Dalian consumers.

As the major section of “Comfit”, the body caring brand of Embryform, also held underwear body new revolutionary activities in Dalian, helping the local women set up scientific and healthy body cognitive and updating their concept of healthy body.