H&F has created and designed a new lingerie collection. Continuing focus on fashion forward trends and functional designs, the collection features feminine elegance and supportive comfort.
The company said, “The new collection includes a wide range of pieces reflected in different styles. We believe lingerie should be not only designed to be comfortable to wear but also stylish. From basic design, simple pattern and single color to varied and colorful styles, we have added many fashion and functional elements into the designs.”
The brand brings innovation into the designs of lingerie and underwear products. H&F has endeavored to meet needs of a woman with functional fashion lingerie designed to reveal elegance and confidence.
The Guangzhou-based lingerie company is selling a tasteful range of quality products to customers. Their goal is to offer professional and high quality lingerie choices for customers. Products under the brand are mainly intimate apparel, including bras and panties, sleepwear, swimwear and accessories.
Featuring six of Australia's top models like Olivia Thornton, Dempsey Stewart and Juliana Forge, the editorial reveals just the right amount of skin without giving away too much. Photographer Nicole Bentley captures the girls in corsets and lace lingerie styled by Wayne Gross. The poses throughout the shoot are sexy but feminine while one image even features an adorable kitty - something you usually don't find in between images of tousled hair and topless models. The GQ Australia May 2013 editorial is a breath of fresh air amongst the aggressive skin-bearing shoots usually found in men's magazines.