2012年8月29日星期三

Calvin Klein Underwear launched Autumn 2012 New collection

http://news.globalintimatewear.com/Collections/7020/Calvin_Klein_Underwear_launched_Autumn_2012_New_collection.html


In August 15th, Calvin Klein Underwear, owned by Calvin Klein, Inc. launched its autumn 2012 collection global Ad campaign. In August 15th, Calvin Klein Underwear, owned by Calvin Klein, Inc. launched its autumn 2012 collection global Ad campaign.

Produced by well-known photographer Steven Klein in New York and modeled by Holland supermodel Lara Stone, The black-and-white campaigns used the black and white colors to contrast the enchanting curve so as to promote Calvin Klein Soft-wire Push Positive collection in autumn 2012.

Calvin Klein Underwear flagship stores echo this new collection campaign through fresh and bright visual effect. At the same time, iPad application is also introduced to inside store, aiming to let salesmen provide products information and assist sales in an interactive way. The deliberately selected Calvin Klein Underwear’s flagship stores around the world will equip the above promotion tools. In addition, key markets in America, Europe and Asia will exhibit window posters outside stores.

Calvin Klein Underwear’s latest collection “Push Positive” has perfect design of function which makes female’s breast sexier, more comfortable and more flexible, creating an inside-out sexy and minimalist style, to be considered as the ultimate solution of modern women’s underwear. Compared to traditional bra’s wire design, the Push Positive adopts creative plastic wire processing technique to make women breasts’ curve more enchanting. This new type butterfly shape underwire, flectional and extremely light, can concentrate breasts and bring the comfort than ever. Soft and bright micro fiber and bikini series feature timeless and classic black mesh lining matching with rich colors.

Still ranking the first place of global models, Lara Stone continues her many years’ cooperation with the brand. Her earliest catwalk show for Calvin Klein Collection is in spring 2007. Since 2012 autumn, her participated in the Calvin Klein’s own brands’ advertising photoshoot.



Figbt Launches Ordering Conference for SS13 Shapwear Collection

http://news.globalintimatewear.com/Brands/7022/Figbt_Launches_Ordering_Conference_for_SS13_Shapwear_Collection.html


Chinese-based shape wear brand Figbt launched pre-ordering conference for the SS13 shapewear collection at Shenzhen China on 13th Aug 2012.

Named as “Catch the opportunity and win the future”, the pre-ordering conference of Figbt was held on 13th Aug at Shenzhen China. Reviewing the year of 2012, Figbt had great development both on function and design. The presence of various fashion shows also enhanced the brand image of Figbt.

In the face of the burst of a variety of shaping wear labels and rise of Chinese underwear market in recent years, Figbt confronted the challenges and developed itself based on 14-year experience on shapwear production.

Figbt showcased the SS13 shape wear collection in the meeting and the attendee expressed their preference to this new range. Detailed stage design, gorgeous models and considerate arrangement received much applause from the audiences.

The conference is made up by three parts: fashion catwalk, function revelation and explanation of 2013 marketing strategy. The new collection consists of six ranges and each one has unique style and function.

"Dealers have a profound and all-rounded understanding on Figbt via the conference. At the same time, Figbt also hope to deepen our cooperation with agents in different provinces to achieve a bright future”, Figbt marketing director said in the trade fair.



St.sun Launches SS 2013 Underwear Fabrics


http://news.globalintimatewear.com/Mechanisms/7012/2/St_sun_Launches_SS_2013_Underwear_Fabrics.html
Since St.sun pupa protein fiber was launched in market, it is paid more and more attention by underwear industry, for its silk-like smoothness and cashmere-like softness, as well as 18 kinds of amino acids contained in silkworm chrysalis protein that can moisturize skin, prevent ultraviolet, and protect environment.

Since St.sun pupa protein fiber was launched in market, it is paid more and more attention by underwear industry, for its silk-like smoothness and cashmere-like softness, as well as 18 kinds of amino acids contained in silkworm chrysalis protein that can moisturize skin, prevent ultraviolet, and protect environment.

Recently, in order to expand the St.sun pupa protein fiber’s scope of application, strengthen its influence on market and provide better service to downstream brands and enterprises as well as terminal consumers, members from St.sun club has researched and developed T-shirt & underwear fabrics for spring summer 2013 collection. These fabrics’ main components are pupa fiber+modal+spandex, pupa protein fiber+natural silk+spandex and pupa protein fiber+copper ammonia fiber and spandex blend fabric. The blending of the several superior fabrics will definitely become the favorite of downstream enterprises and terminal consumers.
St.sun pupa protein fiber is a new type biomass fiber which comprehensively utilizes the polymer technology, chemical fiber spinning technology and biological engineering technology to blend pupa protein with natural fiber. High technology is adopted during processing, so when fiber takes its shape, protein can densely gather together in the fiber’s surface to form the skin-core structure protein fiber.
The invention of this new type natural biomass fiber, made with quality animal protein+pure natural plant fiber and winning the national invention patent, is another big innovation in world man-made fiber history and create a new era in the history of the fiber.
Under the whole background of the shortage about global oil resources, synthetic fiber production cost will gradually increase, and the growth volume will also be restrained too. Moreover, as the improvement of the living standards, people have higher demands textile products’ comfort and eco-friendly. Nature functional textile products gradually dominate market. After several years’ research and development, Yibin Grace Group successfully invented “St.sun” pupa protein fiber, resembling silkworm silk with its light and elegant appearance and cashmere with its smooth and soft touch. It offers more choices for high-grade textiles & apparels design and development.












2012年8月15日星期三

Chic Swimsuits Designs in Current Season

A lot of swimwear designers have taken traditional route to design sporty suits to cater for beach bunnies and surfers. But some ingenious designers make some interesting swimsuits that is really trendy in the beach now. the Hawaiian prints shorts and animal print swimsuit are among the most fashionable suits. A lot of swimwear designers have taken traditional route to design sporty suits to cater for beach bunnies and surfers. But some ingenious designers make some interesting swimsuits that is really trendy in the beach now. the Hawaiian prints shorts and animal print swimsuit are among the most fashionable suits.

In both women’s and men’s swimwear, the soft colours with Hawaiian e prints and Prints inspired by meadows, floral design are among the most fashionable trends of the season.

For men who want to select the swim shorts that are both chic and cost effective can choose the bright board-shorts inspired by Hawaiian design or the ones with mishmash print from floral patterns.

Animal prints are also favoured by lots of people. Though men are not so such fond of the leopard or snake print, but women are totally into it. With a few accessories such as a sash or jewellery, you can make your swimsuit more interesting and charming.

Anyway, make sure that you try on the suits before purchasing. If you really don't like them, you don’t have to force yourself to wear it just because they are trendy. You totally have the choice to decide which design suits you best.



Embryform Lingerie Helps Every Woman to Maintain Perfect Body


Comfit, sub-line of Embryform lingerie, is set to launch fashion campaigns all over China to promote lingerie knowledge to help women to maintain their perfect body line.

At their first fashion campaign in Shenzhen one month ago, Comfit lingerie explained the difference between lingerie and shape wear and at the same time introduced the advantages of Comfit lingerie.

Comfit’s technology manager said, “Comfit lingerie is a new invented product that combines the softness of daily underwear and function of shaping wear. Its advantages lie on fashion appearance, great fitness and skillful craftsmanship. Every piece strikes a balance between lightweight and great shaping effect. Special fabric makes sure that every lingerie item can offer great protection and comfort for women, because they are made by breathable material with memorial ability.”

"Considering on figure of Chinese woman, we make lingerie item with good shaping effect. Our goal is to make women to maintain perfect figure in their daily lives and to offer good protection and comfort”, he added.

Jonny Zhang, marketing manager of Comfit lingerie, also explained the harm of wearing traditional shape wear. “For example, forceful compression may block blood circulation and lead to skin allergy. Comfit lingerie refers to harmless shaping wear that can shape health and curve.”

It is said that Comfit lingerie fashion campaign will be also held in Beijing, Shanghai, Wuhan and Chengdu later this year.



An Interview with General Manager of Private Shop, HK-based Luxury Lingerie Retailer


In Shenzhen Underwear Fair 2012, luxury lingerie retailer Private Shop General Manager Songxun Lin talks about Chinese lingerie market and company’s future development.

Q: Private Shop appeared in Shenzhen Underwear Fair for the first time. What do you think about Shenzhen Underwear Fair?

A: This is the first time that Private Shop took part in underwear fair as an exhibitor. We participated in many foreign lingerie fairs to search for good lingerie label.

Q: How many lingerie brands did Private Shop display here?

A: We showcased many luxury brands from the western, including Ritratti, Aubade, Marie Jo, Princess Tam Tam and Andra.

Q: In your opinion, what are the main lingerie trends in 2012?

A: Various shape wears can be seen in worldwide lingerie shows, so I think shape wear product would be one of the main trends in 2012.

Q: What do you think about the Chinese lingerie market?

A: With rising demand for luxury lingerie, many European labels try to enter into the Chinese underwear market because of their advantages on craftsmanship and experience.

Q: How many flagship stores is Private Shop running in China mainland?

A: We have sales points in most large cities in China, such as Shenzhen, Guangzhou, Shanghai, Suzhou, Chengdu, Beijing and Shenyang.

Q: Please share with us future development direction of Private Shop.

A: Private Shop would pay more attention to customer service. Underwear is a piece of clothing that is next to our skin. We will continue to cultivate professional servants to help our customers to pick up the one suitable to her most.



2012年8月7日星期二

Introduction of Different Styles about Swimwear



Over the years, swimsuit styles have evolved tremendously. In Victorian times, women wore heavy wool swim dresses that almost covered their bodies completely. Nowadays, many swimsuit styles leave very little to the imagination. Besides, swimwear has variety styles and colors catering for different people. Here is a brief introduction to the most common swimsuit styles. We hope this information will help you know more about the swimwear and make your swimsuit shopping more easily. Over the years, swimsuit styles have evolved tremendously. In Victorian times, women wore heavy wool swim dresses that almost covered their bodies completely. Nowadays, many swimsuit styles leave very little to the imagination. Besides, swimwear has variety styles and colors catering for different people. Here is a brief introduction to the most common swimsuit styles. We hope this information will help you know more about the swimwear and make your swimsuit shopping more easily.

One-piece Swimsuits
One-piece suits are traditionally the most popular. One-piece suits come in a wide variety of cuts and styles and may either be solid colored or patterned. One-piece suits are good for most body types, although depending on the cut of the leg and the neckline, buyers may need to be cautious.

In the past the most common one-piece suit had over-the-shoulder straps, but today's more modern twist on the one-piece includes racer back straps or even strapless versions. Racer back suits are better for large-busted women who need additional support while strapless are better for small-busted women.

Here are some typical examples for you to better understand.

Maillot
In designer's terms, a maillot is your traditional one-piece swimming suit which typically cuts high in the leg. It normally features a scoop neck and two tank straps. The straps vary in thickness from a couple inches wide to thin spaghetti straps.

A maillot would have been easier to swim in and appeal to opposite sex. It is quickly taken over as the bathing apparel of choice for women. With time, the maillot evolved, with a lower or keyhole neckline and higher cut leg holes.

Racerback Swimsuit

This is the type of suit that you see on Olympic swimmers. The racerback top is a style of swimsuit whose straps cross each other or meet in a “T” shape across the back.

The design keeps the straps from slipping off of the shoulders during activities and is purported to provide better breast support and enhance posture slightly by pulling the shoulder back. The racer style back allows full movement of your arms. This is the perfect style for any competitive swimmers.

Monokini


A monokini refers to several types of women’s swimwear based on the bikini style, in some cases the monokini is merely a bikini bottom, worn without the top. This is the most common form, which is used quite frequently in countries where topless bathing is the norm. The monokini of this type may have shoulder straps that help keep the bottom in place but does not cover the breasts.

A more elaborate type of monokini, which covers the chest, is usually ranked among the sexier swimsuits. Taking inspiration from the bikini, the monokini of this type is a one-piece garment that has large cutouts of fabric over the stomach and most of the upper back. Small chains, straps, or thin pieces of fabric may form a connection between the chest and bottom portion of this form of monokini .

Swim Dress


On the other end of the spectrum is the swim dress. This one-piece swimming suit has a built in skirt that provides extra coverage of your stomach, butt and upper thighs. It's a common swimsuit style that is normally available in plus-sizes and maternity wear. Swim dresses are popular among larger women who don't want to show off their thighs. Swim dress is a basic one-piece swimsuit with an added skirt. The skirt covers the top of the thigh.

Slingshot


Slingshot, also called the sling bikini or the suspender bikini, is another very revealing one-piece swim suit. The bottoms resemble bikini bottoms but they have straps that come straight upward and cover the nipple area. The sides of the suit are completely open. The straps come over the shoulders where they connect into one section which continues downward and becomes the thong bottom. You might associate this type of swimsuit with Borat or female body builders.


Two-piece Swimsuits

The two-piece swimsuit has gained popularity in recent years and is more favored by younger women, for it can expose their mid-section and show their sexy curves to largest extent. Two piece suits can be in a tremendous variety of styles and fits, including classic bikini, string bikini, halter top bikini and Bandeau Top Bikini. Not all of these suits are suitable for you for all occasions, so you should carefully choose when you buy them.

Classic Bikini

A classic bikini top is shaped very similar to a traditional bra. It features two cups (which can have underwire support) and straps that go over the shoulders and connect to the band across the back. The classic bikini bottom offers complete coverage of the groin and buttocks. The legs are cut high. This swimsuit style is similar to a high-cut panty.


String Bikini


String bikinis are characterized by small triangles of fabric that cover the breasts, buttocks, and groin, held together with thin straps. The top is comprised of two triangle shaped pieces of fabric that cover the breasts and are connected across the chest with a string that ties in back. Another two strings come out of the top of each triangle and tie at the back of the neck.

Bottoms can come in a variety in styles, but typically, the more conservative bikini well feature a low-rise of fuller coverage bottom that ties the hip. String bikini thongs use far less fabric: a triangle covers the crotch, narrowing into a thong that leaves the buttocks almost entirely exposed.

Halter Top Bikini


The halter bikini top features a plunging neckline and straps that tie around the back of the neck. This lifting top is great for women who want to appear as if they have bigger breasts. A halter top bikini generally comes with wider or thicker straps than triangle top styles, that’s exactly why halter swimsuit tops are a great option to provide additional support in the breast area.

Most of the halter bikini tops usually tie at the neck and back, allowing you to adjust your coverage preference. Halter swimsuits feature luxurious embellishments like ring detail, bows, sexy prints, and gold hardware.

Bandeau Top Bikini





Bandeau tops generally refer to strapless tops but many either have center straps that tie around the neck, or come with a removable strap. It features one piece of fabric stretching straight across the chest. The type of bikini provides extra support and is suitable for the women who have large breasts.

For years, women have been falling in love with sexy bandeaus; not only do they lack the halter straps that tie behind the neck, which many find to be uncomfortable at times, but with bandeau tops you can also forget about those annoying tan lines!

Swim sports Bra


As the name says, this is a sports bra style top. It's great for women who swim competitively, boating, canoeing, walking the beach, floating surf or other water sports. This swimsuit provides extra coverage and supports your breasts. Since there is no adjustment to tie/cinch it tighter, this can only be used for activities that do not require a lot of movement.


Tankini


The tankini is a new twist on the classic bikini. This swimsuit style has been popular for the last four or five years and will continue to be so this season. Instead of a bikini top, this two-piece suit features a tank top instead. This is a great option for women who want the flexibility of a two piece suit without revealing their stomach.


Thong Swimsuit


The thong bikini offers full coverage in the front side, but only a small strip of fabric in the back. It appears like a traditional one piece suit but features a thong back, which leaves the butt exposed. Obviously, this suit isn't the best for competitive swimming or water sports, but many people think it's sexy. Even more revealing than the thong, the G-string features merely a string in the back. It's definitely not the choice for shy women.



Competitive Swimwear



Competitive swimwear generally refers to the swimsuit specially used in the aquatic sports of swimming and diving. Competitive suits fit tighter than workout suits and are made from thin, highly engineered fabrics. It must be lightweight, fit properly, and provides little resistance in the water.

Women competitive swimsuits cover the area from their knees to their chest. Straps going over the shoulders hold suits in place, but the arms and neck must remain bare. Men competitive swimsuits generally have three types: one is the neck-to-body suits that encased male swimmers like gleaming pill capsules; the second type suits called jammers cover from below the waist down to the knee; the third is just like shorts cover only butt and upper thighs.

Speedo, the best well-known competitive swimsuit brand in the world, is still a leader in the field. It introduced the Racerback, the first swimsuit designed to give racers more flexibility and speed in the water. Then, Speedo introduced Fastskin, based on sharkskin design in 2000. Athletes wearing Fastskin suits broke 13 of 15 swimming records during the Sydney Olympic Games that year. All 47 medal winning swimmers wore these suits at the Olympic Games in 2004, including Michael Phelps.

No matter what style of swimsuit you choose, consider both your body type and the location where you will be wearing it. Obviously the more revealing styles may not be appropriate at a family beach or pool. The most important factor, however, is your comfort. Not only should the suit fit well but also be physically comfortable, you should be confident when wearing it. Select a swimsuit style that you love and flaunt your asses or breasts.


























Irina Shayk Showcases her Curves in Agua Bendita's Swimsuits





Irina Shayk sizzles in a new campaign for Colombian swimwear company, Agua Bendita. Shayk follows in the footsteps of the likes of Bar Refaeli in fronting the designer's 2013 campaign.

Posing up a storm in a new campaign for Colombian swimwear company, Agua Bendita, the Russian supermodel positively sizzles in a series of sexy shots.

Showcasing the swimwear in all its glory, the star followed in the footsteps of the likes of Bar Refaeli in fronting the designer's 2013 campaign.

But despite looking absolutely fabulous on the stunning model, the skimpy attire wouldn't be most women's choice of beach wear.

Shayk has had plenty opportunity to show off her figure in recent months, enjoying sun-soaked breaks in St Tropez and Thailand with her boyfriend, Real Madrid footballer Cristiano Ronaldo.



2012年8月2日星期四

An Interview with Elizabeth Hurley



British actress and model Elizabeth Hurley became hotter with her role in Gossip Girl. Besides her intelligence and boss mind in Gossip Girl, she is also brilliant in the real world. Elizabeth Hurley is not satisfied with her fame in TV but expands her reputation in fashion with her her swimwear brand Elizabeth Hurley Beach. She talks exclusively to Kat Slowe about the swimwear brand. Let’s go and see.


Q1: Why did you launch a beachwear collection?

I decided to venture into Beachwear not only because I’ve always been obsessed with holiday clothes, but also because it’s an area where women, regardless of shape or size, can either look amazing or really get it wrong. I wanted to come up with some styles that make people look great and develop a resort collection which would make a woman feel fabulously sexy at any age.

Q2: How has the sector developed in the past six years?

More and more people are seeking the sun throughout the year and the days of women only buying swim for summer vacations are long gone. We have two collections, which we deliver in October and January.

Q3: Why did you choose to exhibit at the Mode City show?

Traditionally, we have sold mostly to the US and to exotic resorts worldwide. However, we would love to be more accessible to European buyers, hence exhibiting at Mode City. We have many loyal internet customers throughout Europe, all of whom would love to be able to buy from stores too.

Q4: You already do beachwear and bed linen. Would you consider lingerie?

Actually, I’d love to design a lingerie collection-it could definitely happen!

Q5: How has modelling helped you to design swimwear?

My experience of being a woman panicking about packing for vacation has helped me more. Packing a perfect capsule wardrobe, which fits and is flattering and comfortable is not something that happens by accident. Too often, we all lug unnecessary stuff and still find nothing works together and we feel uncoordinated. Good quality swim should last for years, and beautiful kaftans even longer. It’s all about making sure you have a great cover up for each piece of swim. It’s hopeless having the sexiest bikini in the world and no sarong or kaftan to slip over it.



Lingerie Trend in 2013: Fluorescence

Fluorescence continues to be the main trend in 2013, which is not only used in costumes but also in lingerie design. Fluorescence continues to be the main trend in 2013, which is not only used in costumes but also in lingerie design. The sharp fluorescence of acid tones provokes people’s organs, bright and hot, echoing the smell of summer.

And the saturated color with lace is not so ambiguous; you can feel the young and energetic cells are stirring inside your body. Lively or modesty depends on the brightness of color tone.

In addition, loungewear is also affected by fluorescent colors while the lively orange just dispels the haze and gives you a good day.

A colorful world can’t miss the wonderfulness of flowers. The floral embroidery on different bright colors makes the lingerie better. The warmly spring emotion releases the positive energy: The lovely beauties begin to dress up from inside.