Author: Shellamao Edit date:5/05/11
Working as a market specialist for a period, I find a lot of lingerie factories is confused about the habit of the underwear buyers. some lingerie brands book advertisement or google adwords promotion at big cost to develop their market, but they are confusing---Today, I want to write simple principles for you to follow, then you will find the ways in front of you is clear more than ever.
Firstly, it's keywords searching.
As a seller or manufacture, you need to master the market strategy of buyers or purchasers,which is essential for your business successful.For example, what if you will find a lingerie manufacture in China as a lingerie buyer? How could I do? At first, I think you need to find out your keywords of your products: what's your products? what's the function of it? what price you can accept? Which country you will purchase from? After you make out all of these factors, then you will match some products keywords with "buy","cheap","purchase","book" etc act words instead of writing one product words in search engine or some professional lingerie b2b search column.It would be difficult to target your scope if the keywords you used is just big as"lingerie", you need to find detail keywords such as" cheap bra seamless in China" etc.
Second, it is category search.
You need to figure out what's category of your products belong to? The sourcing manager will find out the target products type in professional b2b site to collect the similar products list, then they pick out the company they need! Your products need to own accurate and clear category. Some of you join lingerie b2b membership, but your products's category is vague in one category, in this case your products will lose opportunity to displaying frequently when the buyers search!I have done my best to require the registered company to correct their category but most of them take it as granted and ignore my words.
Third, find a good SEO engineer, pay much attention to your website building and update work!
It is really important for the factory or manufactures which have strong products capacity!
Fourth, register your lingerie product in free and professional lingerie b2b site as much as possible. The b2b site who at the beginning will pay much attention to their site promotion with professional media which will bring you good value at zero cost!
From now on, follow what I said immediately and insist everyday, I believe you will get a lot!
I hope above there can give you some tips.