2010年8月29日星期日

How to Choose Lingerie for the Summer

How to Choose Lingerie for the Summer


During the Summer months I find myself grabbing my favourite white bra every morning; that is until I realise it needs to be washed and hurriedly handwash late at night, praying that it’ll be dry in the morning. For someone who is in possession of a pretty large lingerie collection, I still find the majority of my lingerie is either black, red or navy.

Seasonal Adjustments



The summer may bring with it warm sun, long evenings and good moods, but it also brings a whole new wardrobe. Thin-strapped tops, low-cut dresses and lighter fabrics all contribute to having to rethink what lingerie to wear! Not only are we plagued with thoughts of bumpy lace spoiling the look of our favourite skimming top (I for one have yet to find a T-shirt bra I like), heaven forbid if an unsightly bra strap were to show!



It’s worth mentioning that if you’re in the larger cup category, it is advisable to wear a bra for support and look. It might be tempting to go ‘commando’ in your summer gear, but really, it’s a look you want to avoid. Wearing a bra will not only give your girls a lift in the right direction, it will enhance your body as a whole and if you haven’t already tried it, stand in front of a mirror and do a before and after experiment!



Summery Options!



If you’re a fan of lace or embroidery it’s wise to go for something low-key – avoiding lumpy, bumpy designs. Fantasie and Freya are both good options for well-fitting, low-key prettiness that won’t spoil your summer look. For those who aren’t in need of super support, pretty bralets are a great option (see our post on smaller sizes) and secret support camisoles and tops are invaluable for smaller cup girls.



In terms of colour, work out what colours you wear most in the summer and choose your lingerie to match. It’s not about having a bra to match every colour in your wardrobe; it’s about buying wisely! If you wear white shirts or dresses, you might want to invest in a plain, nude bra to keep wandering eyes at bay. White is also a good staple for your summer lingerie drawer, and any simple, pastel colours will enhance your summer wardrobe as will bright, colourful tones – providing you keep inner and outerwear coordinated. Black or dark colours under a light-coloured summer outfit really are a no-no, unless you want to make a statement.

Seasonal Adjustments

Wearing not only the right size, but also the right style of bra, goes a long way in getting a great overall look. Your favourite balcony bra might look fabulous under a blouse, but wear it with a low-cut dress and it could end up being a flop. Check the line of your top or dress and choose your bra style accordingly: a plunge bra will give you a fabulous cleavage in a low-cut top and will provide a clean line, with no awkward bits of fabric poking out. A balcony will come up a little higher and give you a great lift and a full-cup bra will provide you with overall coverage and maximum support. For many a strapless bra is also a valuable investment when it comes to backless, strapless and halterneck garments. If you’re unsure of what bra to buy, why not take your outfits with you to a shop and give different styles a try? If you’re buying online you can try on in the comfort of your own home – most online stores offer free returns, just remember not to remove any tags!



Relax and Enjoy!

Because lingerie designers follow seasons and trends in similar ways fashion designers do, you will often find colours, prints and styles overlap. As with fashion, getting the latest styles in the latest colours and prints is a fabulous way to keep on trend, but for those whose wallets groan at the very thought of investing in a new lingerie wardrobe every season, don’t fret! Designers bring out seasonal colours and if we buy wisely, our seasonal buys will last for longer than just one season – wash and store your lingerie like you would your favourite cashmere jumper and you’ll find it perfectly preserved when you unwrap it the next year!

2010年8月13日星期五

Exclusive Interview to INVISTA's Lingerie Director

Underwer & Fashion Insight (UW), the leading lingerie magazine in China has interviewed Michelle Rice, the intimate apparel & swimwear director at INVISTA, in Shenzhen Shangri-La Hotel.



UW: Could you explain the name “In Show”? What does it mean?

Michelle: It means new. It is related to “In style”, “INVISTA”, “Innovation”. In 2011, “In Show” will be the name of INVISTA show that we bring into our market segments. I were excited to introduce it, get it as identity to what we are doing… and what we are doing with our partners--with exciting fabric and concept garment to promote that creations. So it is called “In Show”.



UW: Could you please explain the trends of 2011? Compared with the trends of 2010, is there any big difference?

Michelle: In 2011, we will see some exciting trends presenting here today from INVISTA. No matter how fashion trends change, INVISTA will always try to interpret the changing move of consumer and the change in fashion trend, which we integrate in innovation and do research to those trends. We know that the consumer is looking for things that make her life more convenient. She also wants to have products that improve quality of her life and help her live longer and look good during it. What we are trying to help is bringing innovation, and also matches with the fashion trend. For example, we have product like Lycra 2.0, with which can really create a modern and smooth aesthetics. We also have Lycra black fabric, which can create very dramatic black fabric that can last the color black longer than others.Things like Etra Life Lycra, no matter how beautiful and how recent design, no other have the confident that it can last longer than ours.



UW: In last Hong Kong Mode Lingerie Show, you always mentioned a word “Sheer material” when you were talking about the trend. Could you talk about it?

Michelle: Well, we see “Sheer” continues in the trend, that is really matter with the category. Take shapewear for example, we traditionally think it were quite heavy. However, in recent study that conducted by INVISTA in December, 2009, the consumer told that they want light weight shapewear. The demand pushes us to make more sheer and lighter fabric. It is a long lasting trend.


for more, please click http://www.globalintimatewear.com/news/content-1328.aspx

2010年8月10日星期二

关于打造内衣品牌的建议

打造一个品牌有很多内容值得我们去探讨!而打造一个内衣品牌,除了要考量常规品牌打造需要的东西之外,还应该特别考虑到内衣这种产品的特殊性,大环境的特殊性以及国外内衣相关影响。今天大概就说这么多,希望能够有点启示。