2012年12月5日星期三

Omisa Launches SS13 Lingerie Collection at Foshan




On November 28, Omisa launched the Spring/Summer 2013 lingerie collection at their Foshan office. This is the first range of Omisa directly sold in the Guangdong intimate apparel market. More than 300 people, including dealer, wholesaler and retailer, took part in the press conference.

Fashionable and classic, the new collection starts at 169RMB for bra, 49RMB for briefs and 199RMB for chemise.

Omisa general director announced product positioning and specific development plan for the next five years.

Omisa said, “Omisa promises to offer splendid service and excellent product to every customer. Omisa lingerie is the combination of femininity and elegance. We are dedicated to create classic silhouette with delicate details and quality materials.

Now, customers can buy our product via flagship stores in Hubei, Hunan and Guangdong, as well as numerous retailing boutiques around China.”

Omisa is a young lingerie label in China, product range including lingerie, loungewear, sleepwear and accessories.

PVH Makes Future Plan for Calvin Klein




PVH Group, who bought Warnaco with the price of $2.9 billion on October 31, 2012, has possessed Calvin Klein brand on completion of the deal, while Warnaco will continue to hold Calvin Klein lingerie series. The president and CEO of PVH Group Emanuel Chirico said on the meeting that the Group has made a new future plan for Calvin Klein brand.

The president and CEO of PVH Group Emanuel Chirico said on the meeting that the Group has made a new future plan for Calvin Klein brand, and believed that it will start to produce results next year. The key of the future plan is to improve the quality, emphasizing the design to strengthen the brand image in the market.

PVH Group, who bought Warnaco with the price of $2.9 billion on October 31, 2012, has possessed Calvin Klein brand on completion of the deal, while Warnaco will continue to hold Calvin Klein lingerie series.

It is reported that the third quarter performance of Calvin Klein brand is very ideal, with income rose 6.1%, which is up to $319.6 million, and operating income rose 7.3%, which is up to $92.4 million. The franchise business performance of Warnaco is not bad although the performances in the past few quarters are not very well.

Chaonan Underwear & Loungewear Fair 2012 Records Turnover up to 5.8 Billion RMB

Chaonan Underwear and Loungewear Fair 2012 came to a satisfactory ending on September 28th, 2012, with gross turnover up to 5.8 Billion RMB.



The Chaonan Underwear and Loungewear Fair 2012 was held at Chaonan, Guangdong, China from September 26-28th 2012.

According to official news, over 30 firms signed preliminary agreements, including raw material supply and production order, during the three-day trade fair. Overall turnover reached 5.84 billion RMB, which involved 174 domestic apparel firms and dozens of foreign companies.

The Chaonan District has come into being a complete industrial chain. Until Jan 2012, there were 10245 apparel firms in this area, including high-end labels Maniform and Autumn-deer.

Xiashan Town, Chendian Town and Liangying Town are three most famous underwear production bases in the region.

Nowadays, Chaonan District has become one of the most important underwear and loungewear production bases in Mainland China

Last year, output value of Chaonan District surpassed 32.9 billion RMB and its production volume took account for 40% in the domestic underwear market.

Embryform Launched “Cooperation & Appreciation”Conference in Dalian

Embryform, the leading enterprise in underwear industry and "the most valuable brand of listed company" in China Securities Golden Bauhinia Award, has jointed hands with the retail giant Dashang Group to launch "Cooperation & Appreciation" strategic cooperation conference in Dalian head office New Matt on November 29, 2012.

At the same time, Embryform also presented crystal cup to Dashang on behalf of the trust and cooperation, and expressed the most sincere thanks to the customers’ strong supports for many years.


The fashion conference of Embryform showed at the same period with its four big brands of Embryform, Fandecie, Comfit, Liza Cheng. The perfect combination of fashion and sexy, deduction of elegance and vigor brought a visual feast to the Dalian consumers.

As the major section of “Comfit”, the body caring brand of Embryform, also held underwear body new revolutionary activities in Dalian, helping the local women set up scientific and healthy body cognitive and updating their concept of healthy body.