2010年10月12日星期二

How to bridge the market gap between Chinese lingerie and abroad lingerie?

How to bridge the market gap between Chinese lingerie and abroad lingerie?
Author: Shellamao   date:10/12/2010  from:Globalintimatewear

Chinese lingerie market’s reform and opening to the outside world will bring both local lingerie labels and abroad lingerie brands big profit. Before we seize the forthcoming benefit we should have clear idea about the market gap between both parties. How to bridge the market gap for better cooperation and development will be the focus of our preliminary work!

What are the gaps between both markets on earth? We can set about this confusion from below five aspects,

Firstly, it must be the market development.

It is known that Chinese lingerie market just get through no more than 50 years since the first modern bra concept comes from Russia, comparing to the European lingerie history, Chinese lingerie market is still a green hand. For mature abroad lingerie market, Chinese lingerie market is full of opportunities and challenges because its juvenility.

Secondly, we will talk about markets management mode.

For lingerie brands, both parties know that the development of brands better with its own characteristics to differentiate from thousands of hundreds same kinds. Western brands do better than Chinese brands in this aspect, they successfully characteristic themselves by its outstanding theme products design, subsidiary decorations, exceptional service & management culture not only in the retailing but also agent management, we can obviously tell them from others when we put the first glance on its shop or products. It is good that Chinese lingerie labels do their best to copy or learn their market management mode, but the sad point is that millions of Chinese lingerie brands do the same work. Chinese lingerie brands are in pressing need of brands markets management mode training, what’s the really meaning of brands? How to successfully establish popularity among consumers?

Thirdly, turn the point to the designers’ labels.
We must admit that big difference between Chinese lingerie market and European lingerie market for designers’ labels. I had ever written an article about this concerning Chinese lingerie market. In European market, It is widely acknowledged that designer’ labels own itself with special groups with unique taste, they enjoy designer’s label not only just searching for profit but a sense of inspiration encourage people to enjoy their own life without considering outside comment. Under this circumstance, lingerie masterpieces and innovations could be brought out without hesitation. Chinese lingerie brands should learn this kind open-minded management concept to encourage more designers express their passion and point of views freely, don’t put too much market benefit on designers’ shoulders.

Fourthly, it must be the technologies application process.

Although Chinese lingerie labels tried their best to import many advanced technologies skills from European market, but they are still green in its rightful application, sometimes we can hear the shop assistant recommend us their innovation in fabric, they talk a lot but the consumers are still innocent about its function, even sometimes as a consumer we doubt that if the shop assistant know well about its own products, it will be big waste for cost I think. There must be big problems in its application process, the application of new technology is not just for engineer department but sales department.


Fifth, it is the pursuit of details.

I have ever read a saying that the Chinese in pursuit of relationship but westerners focus on its textures. That’s difference between two countries’ market conception even we can see the strong foundations to prove it in our daily life. What we can do it not just compliant but accept its existence to find common place if we decide to benefit from others’ blank or proficiency. Most of Chinese lingerie enterprises focus on a general outline of project achievement, they are satisfied about its 70% accomplishment neglecting of detail perfecting, and actually success lies in details.


After lingering about the generally differences or gaps between Chinese lingerie market and European market, what we need to do is face it rationally and do our best to improve and get over it. How to bridge the market gap between Chinese lingerie and abroad lingerie?

I think we need to equip ourselves with modesty attitude, accepting our disadvantage and others’ advantages, learning others through professional training lectures or read the updated articles in the lingerie industrial web, concerning what happens beside us or in the far modern lingerie market, sharing your designers with publics to receiving constructive comment or suggestions from linger experts or colleges, importing famous lingerie designers conception or management mode through an experienced lingerie platform or by yourself diligent study and high efficient communication. Don’t be proud of temporary success in market statistic, blowing off is dangerous for further advancement and post threaten for clearly understanding of itself and others, bringing chance for your components to wipe out you easily.

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