How to figure out the right annual trends for the lingerie brands to catch?
by Shellamao 11/18/2010
Final season of 2010 arrives, many different lingerie trends 2011 has been publishing in different fashion magazines, newspapers and websites etc by variety of fashion trend agencies. As a lingerie manufacture which owns its own RD centre will feel glad to see the out-coming fashion trends, meanwhile they will be confused by the different trends which speak different themes in vary way. For them, the most important thing is to figure out the suitable annual trends for the lingerie brand to catch, How to choose the right trends according to brands’ own market? I would like to simply analyze it from below 4 aspects,
Firstly, what kind of products are you dealing with?
Different products have different design requirements, for example, if we deal with swimwear, we need to emphasis on the trends of swimwear such as fabrics, color, market etc, of course we can take some other products’ trend into consideration to make right decision. I personally think the fabrics for swimwear must be the first factor when we decide to follow some trends, because fabric of swimwear is different from the common lingerie, its function should be given first priority, furthermore speaking, color will be the second key-point, the sites that swimwear will be wear are beach, swimming pool etc, people come here especially for relaxing, therefore we need to take their entertainment mood seriously---
Secondly, what kind of markets are you operating?
Market is the most important factor for the lingerie designers to take. A good designer must be a good market specialist, who is familiar with their lingerie products market level, knowing well about the definition, the requirements, management mode of the lower market, middle market or high class market. Under this circumstance, you are skilled to choose the right trends of your own products, the suitable trends will be the wings of your products, bringing your design bright future.
Thirdly, Designers should pay much attention to your customers’ appetites.
Lingerie designers should carefully take customers’ appetites into their mind, the named good design has no customer will be a failure, which will lead to the severe sales statistics’ drop. I suggest the designers to have investigation before put the design into production, choosing a group of people to show different trends of fabric, color, designs etc for them to choose, 7 of 10 choose the same trend, we can define this design as public piece theme, choosing another special trends as the unique design for the special groups, in this case there will be no necessary to worry about the market blank and loss---
Fourthly, take your cost as reference.
Some trends will cost a lot, therefore we need to consider our actual situation to choose the economical and nice trends for our design application. If our market is middle market, when we choose the trends, we need to consider the technology innovations which we can afford, the crucial is that your customers can afford, adapting to our market orientation. In pursuit of high class trends with valued and expensive technologies are not suitable for the lower market brands and middle market operator, because the limitation of your terminal market consuming ability, which will bring the company brands operation a mess and an unexpected change! Just try it when you have strong capability to play it!
Basing from the customers’ standings to choose suitable lingerie trends will give you more valuable experience, I sincerely hope my suggestion can benefit you and intrigue your spark of creative idea in lingerie trends adoption.