Bodibody Introduces New Seamless Male Underwear Range

Male intimate apparel brand Bodibody has launched a new seamless underwear range that applies to latest human-engineering design.



Bodibody marketing manager said, “Our latest male underwear range is specially designed for the Chinese market. After a comprehensive market survey and research, we have been aware of body changes of Asian male. Combining unique designs and latest Spandex fabrics, Bodibody introduces the new Seamless range to Chinese customers.







Featuring sleek lines and seamless design, the new collection can ensure firm support and great breathability. Our new underwear product can also build a ‘better bottom’ and meantime offer special protection for the crotch area.







I am confident that this new collection will receive positive response from Chinese customers.”







The collection is now available at our street stores and online shop, as well as nation-wide shipment is accepted.







In 2012 annual report, Bodibody announced stable growth against economic conditions following development and innovation in men’s underwear technology and design.

Australian Brand Zimmermann Announces the Expansion of E-commerce

Australian fashion life brand Zimmermann, which is known for fashion&chic design of clothing and swimwear, has announced its expansion of e-commerce on Nov.20th, 2012. Zimmermann’s online store Zimmermannwear.com opens to the customers except for Australia and United States areas for the first time.

Australian fashion life brand Zimmermann, which is known for fashion&chic design of clothing and swimwear, has announced its expansion of e-commerce on Nov.20th, 2012. Zimmermann’s online store Zimmermannwear.com opens to the customers except for Australia and United States areas for the first time, and now has started the delivery serivice in the United Kingdom, Europe, Asia, Canada, South America, the Middle East and the Caribbean areas.







Zimmermann's new customers can purchase a full set of clothing and swimwear collection through the e-commerce site. The site now is launching a new swimwear and holiday collection, which is suitable for holiday travel. Zimmermannwear.com will provide all customers with high quality services.







Mature femininity, clever color collocation and exquisite&innovative pattern reflect the essence of Australian famous swimwear and clothing brand Zimmermann. In 1991, Nicky Zimmermann with her sister Simone Zimmermann introduced the Zimmermann clothing line, and then the brand soon expanded to swimwear field.







As one of fashion swimwear brand, Zimmermann has led the trend in Australia and won a lot of loyal followers from then on. With beautiful sexy defined lines and fashionable colors and patterns, Zimmermann bikini and leotard have become the new benchmark for high-end swimwear. While the clothing line brings its unique style from the beach to the streets, is more and more popular by customers.







In addition to swimwear and clothing collection, Zimmerman is also involved in the split swimwear, children's clothing and accessories field and has become the preferred choice of a real fashion life brand for customers.







So far, Zimmermann has 15 independent stores in Australia, and has opened its first U.S. stores in Los Angeles, California in 2011.

Triumph Showcases AW12 Shapewear Collection in Guangzhou

Triumph Lingerie has unveiled the AW12 shapewear collection, Shape Sensation, at the Guangzhou Grandbuy flagship store, on November 22, 2012.

The collection includes padded bra, high-waisted control panty, shaping slip and bodysuit, featuring a range of hues from nude, cream, violet, black to blue. Also, you can find vintage –style corsets in the new collection.



This Triumph series are made of smooth and weightless Lycra fabrics. Bras feature an innovative spacer fabric, while the panties use bonded technology for a seamless finish.



The collection describes itself as a second skin of the body and provides the foundation from daily wear to special occasions.



The firm said on their website, “Shape Sensation takes control of your curves, creating svelte, sleek bodylines. Ultra-light, futuristic patterned Lycra adds a super modern edge and a ‘second-skin” feel’."



Triumph has built an outstanding reputation for comfortable and perfectly fitting women’s underwear.



The Triumph Grandbuy flagship store also provided professional fitting consultancy for customers, helping them to have a clear and deep understanding to their own curves.

Hello Kitty Underwear Brand Landed in China

Hello Kitty Rainbow Ribbon successfully entered the fourth floor of the Shanghai Dayue City on November 20th, 2012, and then a special brand promoting meeting was held there on November 24th, that is Hello Kitty’s first meeting in Shanghai. Pink journey will certainly blow through Shanghai, making more customers feel fashion and happiness from Hello Kitty!



Hello Kitty is a world-famous kitten born in London. The products that related to this lovable kitten have been popular in the world for more than 30 years. While as Hello Kitty girl’s series underwear, who obtains the authorization from Sanrio, also goes into the Chinese market with consistently sweet, elegance and cuteness.







Hello Kitty Rainbow Ribbon (R.Ribbon) is a new brand of girl’s underwear which is extended by Sanrio Hello Kitty. Sanrio Hello Kitty made ​​a new modification on hand-drawn style to Kitty’s original image, also made the shop in the natural-based style to meet the new brand’s need as well. Providing an opportunity for customers to have a close contact with Hello Kitty, Hello Kitty Rainbow Ribbon hopes everyone in the shop can find their favorite product, and meanwhile, shopping in a relaxing environment to enjoy the rainbow mood, which is brought by R.Ribbon.







Hello Kitty girl’s underwear, except for its grow series, which is tailored for those adolescent girls, also creates a unique type of underwear version for Asian women, bringing a magnificent pink journey for girl’s underwear market.







The newly image store of Hello Kitty girl’s underwear R.Ribbon is focusing on creating an exclusive living space for girls. With main tone – log color, which is close to the nature and cosy, the living space is not only emphasizing on pink, but also matching with bright and changeable colors.







Hello Kitty Rainbow Ribbon successfully entered the fourth floor of the Shanghai Dayue City on November 20th, 2012, and then a special brand promoting meeting was held there on November 24th, that is Hello Kitty’s first meeting in Shanghai. Pink journey will certainly blow through Shanghai, making more customers feel fashion and happiness from Hello Kitty!

Indena Lingerie to Update Brand Image in 2013

Indena Lingerie is planning to alter marketing strategies in the coming season, with a new brand image and product style to meet the Chinese customers.

"Blue means freedom, fair and peace. As a French apparel brand, Indena Lingerie wants to convey the Blue culture to Chinese women. Therefore, we have selected blue as the predominating hue for the label in the coming season.”







"Indena is creating a new life freedom for every woman. It means that we are creating comfortable lingerie and loungewear products that are significant to our life.”







"2013 is an important year for Indena. We would like to add new elements into our brand operation, including visual image, product range and internal structure.” Indena Lingerie General Director said.







Built in 1998 at Shanghai China, Indena Apparel Inc. is a comprehensive cloth company, business catalogue ranging from lingerie, men’s underwear, sleepwear, loungewear to thermal wear.







After ten years’ development, Indena has expanded to Russia, Poland, Ukraine and Kazakhstan. Also, there are independent offices in Shanghai, Guangzhou and Shenzhen respectively.

2013 S/S China Fashion Week Started

2013 S/S China Fashion Week started in Beijing on October 24th, 2012, which lasted for 10 days till November 3rd.

There were 50 apparel brands and related fashion organizations from women’s dress, men’s clothing, wedding dress and shoes areas attended this grand event. 51 fashion designers at home and abroad held 44 fashion shows surrounded by women’s dress, men’s clothing, wedding dress and shoes. In addition, more than 150 new designers participated the design competition finals.



The Chairman of China Association of Fashion Design Li Dangqi said “ We combined the fashion shows and fashion design competition together this time. The fashion shows are about the fashion trends of the coming 2013 Spring&Summer, while the fashion design competition is for the designing talents to reserve forces. This is also the difference between China Fashion Week and other countries’ fashion weeks."



As the first one of the fashion show, NE·TIGER released 2013 SS Senior Custom Clothes under the theme of “Hua Song”, which lengthened the brand spirit of “Connect Ancient & Modern, Integrate Chinese & Western”, and finely combined the elegant, gorgeous and simple apparel culture in Song dynasty and light, transparent and soft international fashion trends in 2013 together, leading the audiences to a peaceful situation and the new fashion of Chinese clothes.

The huge consumption potential in Chinese market just attracted more and more international brands to have a try. Creating Chinese own luxury brand is not only about time but also the shaping and spreading of the brand cultural foundation. Luxury should be a marketing deed of culture but not just a commodity.




Just that night, "Ordifen Cup" China Lingerie Design Contest showed up its fashion charms. Li Xihe, the student from Hebei Science and Technology University, won the golden prize and market potential award through the works of “Corn poppy”. This is the eighth time that Ordifen International Group has cooperated with China Association of Fashion Design in searching of the direction of Chinese lingerie design. Green and eco-friendly went through with this competition.



As far as we know that another biggest feature of this year’s fashion week is to push apparel into cultural area. Besides the conference, China Fashion Week held photo exhibition and fashion drawing exhibition in honor of the 15th Anniversary of China International Fashion Week.

Maoren Has Been Selected As Top 50 Cutting-edge Lingerie

After the tight campaign of vote in 2012 Textile and Garment Industry, Maoren has been selected as top 50 Cutting-edge Lingerie . Established in 1998, Maoren (International) Hong Kong Co., Ltd is the only large modern brand operation group, which focuses on the research and development, manufacturing and operating sexy fashion underwear. The company has set up China Operations Center, and owned its 4 subsidiaries of sole-funded company, joint-venture company, wholly-owned company and holding company in Wuhan, Shanghai, Guangzhou and Hongkong respectively.







After the fissile development for more than ten years, Maoren now grows into a large garment enterprise with annual output value of over 1 billion yuan and sales networks throughout the country. Now the company has several well-known brands, such as "Miiow Classic", "Miiow Secret", "Miiow Kids", "Miiow Sexyzone" and "Maoren Vitality Collection".







"Maoren", as the leading brand of the Chinese fashion underwear, has achieved brand value of more than 3 billion yuan with its strong brand strength and a wide range of reputation. The company's existing product line covers fashion warm wear, bra, home wear, swimwear, yoga clothes, fashion tights and so on.







In recent years, inspired by the passion and dream of the enterprise spirit, a large number of high-quality talents have joined into Maoren enterprise. So the company is also to accelerate the improvement of supply chain management system, to enhance scrolling operations capabilities, forwarding fast to enterprise modernization, scientific management, operations institutionalization and market internationalization.







In the next three years, Maoren group is ready to divide forces into various market segments with its unprecedented compact arrangement. Comprehensively developing from brand, product, manufacture, channel and terminal levels, Maoren group is to fullfil its goal rapidly to create the sexy fashion industry Kingdom. In the next ten years, the enterprise will realize its aims of outlets over a million and sales exceeding 15 billion yuan, growing as China's most influential sexy fashion apparel industry group. At the same time, Maoren will enter into the international market, to create a new era of "leading fashion trend and creating the first oriental charming brand"!

Assya Hiridjee Creates Her Own Brand

French female underwear brand Monette will launch its first lingerie collection in La Reserve Hotel from Dec.13th to Dec.20th. The founder of this new collection is Assya Hiridjee, who was the former designer of French lingerie Princesse Tam Tam.

60 sets of lingerie will be debut and silk will be the main material. Prices range from £190 to £230 and the customers are from 35 years old to 50 years old. Designer Hirijee claims that lingerie is just a key one for the brand, besides, clothing and accessories will be emerged at that moment. The aim of Monette is to open flagship shops in Paris, and then spread into high-end department stores around the world step by step.

Asset Lingerie Launches 2013 Marketing Conference

Asset Lingerie has just launched a two-day marketing conference to announce latest development planning and strategies for 2013 at Yunnan, China.

During Nov 15-16, Asset Lingerie launched a marketing conference at Yunnan to announce the company’s latest development planning and strategies for 2013. Asset Lingerie’s General Director and marketing manager as well as nation-wide wholesales took part into the meeting.

Meantime, Asset Lingerie General Director unveiled the SS13 collection and signed new contracts with four new distributors, thus marking a new height of Asset – expansion into the western China intimate apparel market.

Asset Lingerie General Director said, “It is the contribution of all of our staffs, distributors and most importantly our clients that Asset can enjoy a stable and fast growth in 2012. And now, Asset has had over 3000 sales points in more than 30 cities.

Staff and customer are the resources that we value most. In the future, Asset will continue to carry forward and cultivate the Asset sprit – faithful, excellent, firm and innovative. We promise to offer high quality lingerie product to every Chinese woman.”

LA ClOVER A/W 2012 New Collection

Top brand LA CLOVER insists on providing fitting lingerie for women, using luxurious stretch satin, unique ideas from the senior designers and newest technology to show women's natural confident expression from inside to outside.

1.LA CLOVER Pink Poison

Fabric & Pattern

The fabric of LA CLOVER is using Italian stretch satin, which is exquisite and smoothly comfortable to the skin. Pattern is the currently polupar big flower with some small blossoming flowers.


Cup Shape

3/4 thin & non-woven cup, and the thickness of cup is about 7mm, though the cup is small and delicate, it has good tolerance and well supports. Exquisite lace is sweety and sexy, which is suitable to match with big collarband coats.


Shoulder Belt

Shoulder Belt is using fixed superfine fabric, aero-pressure, matched with the unique U shape design, which can prevent the shoulder belt from gliding effectively and make one move freely.

2.LA CLOVER Dancing Glass


Fabric & Pattern

This kind of lingerie is using weft knitting superfine fabric, which is soft to touch, comfortable to wear, and the design is generous and sweety.

Style

The breifs with delicate and small mid-waist design just highlight the slender legs. In addition, the design in waist is cosy and practical to move freely.

Crotch

Using 100% pure cotton fabrics, the crotch is close to skin, very comfortable. In particular, strong wet absorption ability can bring you the feeling of nature and health.

3.LA CLOVER Dreaming Neuschwanstein Castle


Fabric & Pattern

This collection uses ultra-thin mesh matching with stretch satin fabric. Vivid flower patterns are just like the spread-open wings butterfly, which is sexy and elegant.

Style

Classic waist straight angle design has a good package hip ability. Three-dimensional structure of crotch make one feel more comfortable.

Crotch

Using 100% pure cotton fabrics, the crotch is close to skin, very comfortable. In particular, strong wet absorption ability can bring you the feeling of nature and health.

Eres Accelerates Its Global Expansion

Chanel subordinated brand Eres lingerie will open its first flagship shop in Kiev, Russia on Nov. 25th, also it will open another shop in St. Barth on Dec.1st.

Early in August, Eres has already opened its first store in Russia., and in September, Eres set up its first shop in Istanbul, Turkey.

Eres managing director Olivier Mauny said that the chance in Russia market is mature. Eres believes that Russia is a promising market in consideration of the purchasing power in European Eres flagship shops from Russia tourists.

For why proceeding expansion in Turkey, Olivier Mauny claimed that on one hand, compared with other countries in Europe, Turkey has a better economic condition; On the other hand, the coastal city characteristics of Istanbul can help the brand’s expansion. Also, Caribbean St. Barth is a suitable place for expansion since there are so many high-end customers.

Last Spring，Eres opened its first independent store in Las Vegas Crystals City Center and Toronto. In particular, Toronto store is located in Cumber Street, the heartland of a wealthy area.

By the end of 2012, Eres will has 31 regular chains and franchisees around the world.

Shapewear Giant SPANX Opens the Fisrt Regular Chain

Shapewear giant SPANX will launch its first regular chain in this Friday and it plans to begin its global expansion to challenge other lingerie giants.

SPANX’s first regular chain will be opened at TysonsCorner Center, a top-end shopping center located in McLean, Virginia. McLean is a suburb of Washington DC, whose per capita income there is over $80,000.

Products of SPANX were being sold in 11,500 department stores, boutiques and online stores around 40 countries in the world, however, SPANX has never run independent retail store. This Friday, Sara Blakely will go to McLean in person to cut the red ribbons for Spanx’s first retail store. Early in March, the CEO of SPANX Laurie Ann Goldman said to the Forbes that the next step of Spanx was overseas expansion. “Our international business is just beginning.”Goldman said.

Ten years ago, Sara Blakely began to sell her invention, a modern design tight, and her counter was a folding table inside Neiman Marcus.

Now, the status of SPANX in lingerie dustry is equivalent to Kleenex’s status in the paper towel industry: Spanx is representative of shapewear brand and its profit amount in 2011 was nearly $250 million. The shapewear giant enterprise makes 41-year-old Sara Blakely becoming one of the world’s self-made young female billionaires and being on the cover of Forbes Magazine.

Wacoal Releases“WARM & SOFT”Warm Wear Collection

Is really feeling warmer when wearing more clothes in winter? Absolutely not！Choosing a good warm wear is the key point.

Wacoal AW12 new “WARM & SOFT” warm wear collection, adopted imported SOFTWARM yarn, can absorb sweat from human body and translate dampness into heat energy to realize heating warm. Meanwhile, it can also discharge excessive dampness outside and keep the body dry. Superfine yarn makes the warm wear more light and soft. What’s more, Wacoal added fashion design into its warm wear, which is becoming the visible fashion through the fashionable elements, current color tones and elegant details.

Who says one can’t own both fashion and warmth? Wacoal “SOFT&WARM” warm wear not only makes the fashion pioneers no need to endure the winter cold any more, but also gets the distance closer between warm and glamour when wandering in the prosperous city.