Hello Kitty Underwear Brand Landed in China

Hello Kitty Rainbow Ribbon successfully entered the fourth floor of the Shanghai Dayue City on November 20th, 2012, and then a special brand promoting meeting was held there on November 24th, that is Hello Kitty’s first meeting in Shanghai. Pink journey will certainly blow through Shanghai, making more customers feel fashion and happiness from Hello Kitty!



Hello Kitty is a world-famous kitten born in London. The products that related to this lovable kitten have been popular in the world for more than 30 years. While as Hello Kitty girl’s series underwear, who obtains the authorization from Sanrio, also goes into the Chinese market with consistently sweet, elegance and cuteness.







Hello Kitty Rainbow Ribbon (R.Ribbon) is a new brand of girl’s underwear which is extended by Sanrio Hello Kitty. Sanrio Hello Kitty made ​​a new modification on hand-drawn style to Kitty’s original image, also made the shop in the natural-based style to meet the new brand’s need as well. Providing an opportunity for customers to have a close contact with Hello Kitty, Hello Kitty Rainbow Ribbon hopes everyone in the shop can find their favorite product, and meanwhile, shopping in a relaxing environment to enjoy the rainbow mood, which is brought by R.Ribbon.







Hello Kitty girl’s underwear, except for its grow series, which is tailored for those adolescent girls, also creates a unique type of underwear version for Asian women, bringing a magnificent pink journey for girl’s underwear market.







The newly image store of Hello Kitty girl’s underwear R.Ribbon is focusing on creating an exclusive living space for girls. With main tone – log color, which is close to the nature and cosy, the living space is not only emphasizing on pink, but also matching with bright and changeable colors.







Hello Kitty Rainbow Ribbon successfully entered the fourth floor of the Shanghai Dayue City on November 20th, 2012, and then a special brand promoting meeting was held there on November 24th, that is Hello Kitty’s first meeting in Shanghai. Pink journey will certainly blow through Shanghai, making more customers feel fashion and happiness from Hello Kitty!