Eres Accelerates Its Global Expansion

Chanel subordinated brand Eres lingerie will open its first flagship shop in Kiev, Russia on Nov. 25th, also it will open another shop in St. Barth on Dec.1st.

Early in August, Eres has already opened its first store in Russia., and in September, Eres set up its first shop in Istanbul, Turkey.

Eres managing director Olivier Mauny said that the chance in Russia market is mature. Eres believes that Russia is a promising market in consideration of the purchasing power in European Eres flagship shops from Russia tourists.

For why proceeding expansion in Turkey, Olivier Mauny claimed that on one hand, compared with other countries in Europe, Turkey has a better economic condition; On the other hand, the coastal city characteristics of Istanbul can help the brand’s expansion. Also, Caribbean St. Barth is a suitable place for expansion since there are so many high-end customers.

Last Spring，Eres opened its first independent store in Las Vegas Crystals City Center and Toronto. In particular, Toronto store is located in Cumber Street, the heartland of a wealthy area.

By the end of 2012, Eres will has 31 regular chains and franchisees around the world.