Bodibody Introduces New Seamless Male Underwear Range

Male intimate apparel brand Bodibody has launched a new seamless underwear range that applies to latest human-engineering design.



Bodibody marketing manager said, “Our latest male underwear range is specially designed for the Chinese market. After a comprehensive market survey and research, we have been aware of body changes of Asian male. Combining unique designs and latest Spandex fabrics, Bodibody introduces the new Seamless range to Chinese customers.







Featuring sleek lines and seamless design, the new collection can ensure firm support and great breathability. Our new underwear product can also build a ‘better bottom’ and meantime offer special protection for the crotch area.







I am confident that this new collection will receive positive response from Chinese customers.”







The collection is now available at our street stores and online shop, as well as nation-wide shipment is accepted.







In 2012 annual report, Bodibody announced stable growth against economic conditions following development and innovation in men’s underwear technology and design.

Australian Brand Zimmermann Announces the Expansion of E-commerce

Australian fashion life brand Zimmermann, which is known for fashion&chic design of clothing and swimwear, has announced its expansion of e-commerce on Nov.20th, 2012. Zimmermann’s online store Zimmermannwear.com opens to the customers except for Australia and United States areas for the first time.

Australian fashion life brand Zimmermann, which is known for fashion&chic design of clothing and swimwear, has announced its expansion of e-commerce on Nov.20th, 2012. Zimmermann’s online store Zimmermannwear.com opens to the customers except for Australia and United States areas for the first time, and now has started the delivery serivice in the United Kingdom, Europe, Asia, Canada, South America, the Middle East and the Caribbean areas.







Zimmermann's new customers can purchase a full set of clothing and swimwear collection through the e-commerce site. The site now is launching a new swimwear and holiday collection, which is suitable for holiday travel. Zimmermannwear.com will provide all customers with high quality services.







Mature femininity, clever color collocation and exquisite&innovative pattern reflect the essence of Australian famous swimwear and clothing brand Zimmermann. In 1991, Nicky Zimmermann with her sister Simone Zimmermann introduced the Zimmermann clothing line, and then the brand soon expanded to swimwear field.







As one of fashion swimwear brand, Zimmermann has led the trend in Australia and won a lot of loyal followers from then on. With beautiful sexy defined lines and fashionable colors and patterns, Zimmermann bikini and leotard have become the new benchmark for high-end swimwear. While the clothing line brings its unique style from the beach to the streets, is more and more popular by customers.







In addition to swimwear and clothing collection, Zimmerman is also involved in the split swimwear, children's clothing and accessories field and has become the preferred choice of a real fashion life brand for customers.







So far, Zimmermann has 15 independent stores in Australia, and has opened its first U.S. stores in Los Angeles, California in 2011.

Triumph Showcases AW12 Shapewear Collection in Guangzhou

Triumph Lingerie has unveiled the AW12 shapewear collection, Shape Sensation, at the Guangzhou Grandbuy flagship store, on November 22, 2012.

The collection includes padded bra, high-waisted control panty, shaping slip and bodysuit, featuring a range of hues from nude, cream, violet, black to blue. Also, you can find vintage –style corsets in the new collection.



This Triumph series are made of smooth and weightless Lycra fabrics. Bras feature an innovative spacer fabric, while the panties use bonded technology for a seamless finish.



The collection describes itself as a second skin of the body and provides the foundation from daily wear to special occasions.



The firm said on their website, “Shape Sensation takes control of your curves, creating svelte, sleek bodylines. Ultra-light, futuristic patterned Lycra adds a super modern edge and a ‘second-skin” feel’."



Triumph has built an outstanding reputation for comfortable and perfectly fitting women’s underwear.



The Triumph Grandbuy flagship store also provided professional fitting consultancy for customers, helping them to have a clear and deep understanding to their own curves.

Hello Kitty Underwear Brand Landed in China

Hello Kitty Rainbow Ribbon successfully entered the fourth floor of the Shanghai Dayue City on November 20th, 2012, and then a special brand promoting meeting was held there on November 24th, that is Hello Kitty’s first meeting in Shanghai. Pink journey will certainly blow through Shanghai, making more customers feel fashion and happiness from Hello Kitty!



Hello Kitty is a world-famous kitten born in London. The products that related to this lovable kitten have been popular in the world for more than 30 years. While as Hello Kitty girl’s series underwear, who obtains the authorization from Sanrio, also goes into the Chinese market with consistently sweet, elegance and cuteness.







Hello Kitty Rainbow Ribbon (R.Ribbon) is a new brand of girl’s underwear which is extended by Sanrio Hello Kitty. Sanrio Hello Kitty made ​​a new modification on hand-drawn style to Kitty’s original image, also made the shop in the natural-based style to meet the new brand’s need as well. Providing an opportunity for customers to have a close contact with Hello Kitty, Hello Kitty Rainbow Ribbon hopes everyone in the shop can find their favorite product, and meanwhile, shopping in a relaxing environment to enjoy the rainbow mood, which is brought by R.Ribbon.







Hello Kitty girl’s underwear, except for its grow series, which is tailored for those adolescent girls, also creates a unique type of underwear version for Asian women, bringing a magnificent pink journey for girl’s underwear market.







The newly image store of Hello Kitty girl’s underwear R.Ribbon is focusing on creating an exclusive living space for girls. With main tone – log color, which is close to the nature and cosy, the living space is not only emphasizing on pink, but also matching with bright and changeable colors.







Hello Kitty Rainbow Ribbon successfully entered the fourth floor of the Shanghai Dayue City on November 20th, 2012, and then a special brand promoting meeting was held there on November 24th, that is Hello Kitty’s first meeting in Shanghai. Pink journey will certainly blow through Shanghai, making more customers feel fashion and happiness from Hello Kitty!