Chic Swimsuits Designs in Current Season

A lot of swimwear designers have taken traditional route to design sporty suits to cater for beach bunnies and surfers. But some ingenious designers make some interesting swimsuits that is really trendy in the beach now. the Hawaiian prints shorts and animal print swimsuit are among the most fashionable suits. A lot of swimwear designers have taken traditional route to design sporty suits to cater for beach bunnies and surfers. But some ingenious designers make some interesting swimsuits that is really trendy in the beach now. the Hawaiian prints shorts and animal print swimsuit are among the most fashionable suits.

In both women’s and men’s swimwear, the soft colours with Hawaiian e prints and Prints inspired by meadows, floral design are among the most fashionable trends of the season.

For men who want to select the swim shorts that are both chic and cost effective can choose the bright board-shorts inspired by Hawaiian design or the ones with mishmash print from floral patterns.

Animal prints are also favoured by lots of people. Though men are not so such fond of the leopard or snake print, but women are totally into it. With a few accessories such as a sash or jewellery, you can make your swimsuit more interesting and charming.

Anyway, make sure that you try on the suits before purchasing. If you really don't like them, you don’t have to force yourself to wear it just because they are trendy. You totally have the choice to decide which design suits you best.

Embryform Lingerie Helps Every Woman to Maintain Perfect Body

Comfit, sub-line of Embryform lingerie, is set to launch fashion campaigns all over China to promote lingerie knowledge to help women to maintain their perfect body line.

At their first fashion campaign in Shenzhen one month ago, Comfit lingerie explained the difference between lingerie and shape wear and at the same time introduced the advantages of Comfit lingerie.

Comfit’s technology manager said, “Comfit lingerie is a new invented product that combines the softness of daily underwear and function of shaping wear. Its advantages lie on fashion appearance, great fitness and skillful craftsmanship. Every piece strikes a balance between lightweight and great shaping effect. Special fabric makes sure that every lingerie item can offer great protection and comfort for women, because they are made by breathable material with memorial ability.”

"Considering on figure of Chinese woman, we make lingerie item with good shaping effect. Our goal is to make women to maintain perfect figure in their daily lives and to offer good protection and comfort”, he added.

Jonny Zhang, marketing manager of Comfit lingerie, also explained the harm of wearing traditional shape wear. “For example, forceful compression may block blood circulation and lead to skin allergy. Comfit lingerie refers to harmless shaping wear that can shape health and curve.”

It is said that Comfit lingerie fashion campaign will be also held in Beijing, Shanghai, Wuhan and Chengdu later this year.

An Interview with General Manager of Private Shop, HK-based Luxury Lingerie Retailer

In Shenzhen Underwear Fair 2012, luxury lingerie retailer Private Shop General Manager Songxun Lin talks about Chinese lingerie market and company’s future development.

Q: Private Shop appeared in Shenzhen Underwear Fair for the first time. What do you think about Shenzhen Underwear Fair?

A: This is the first time that Private Shop took part in underwear fair as an exhibitor. We participated in many foreign lingerie fairs to search for good lingerie label.

Q: How many lingerie brands did Private Shop display here?

A: We showcased many luxury brands from the western, including Ritratti, Aubade, Marie Jo, Princess Tam Tam and Andra.

Q: In your opinion, what are the main lingerie trends in 2012?

A: Various shape wears can be seen in worldwide lingerie shows, so I think shape wear product would be one of the main trends in 2012.

Q: What do you think about the Chinese lingerie market?

A: With rising demand for luxury lingerie, many European labels try to enter into the Chinese underwear market because of their advantages on craftsmanship and experience.

Q: How many flagship stores is Private Shop running in China mainland?

A: We have sales points in most large cities in China, such as Shenzhen, Guangzhou, Shanghai, Suzhou, Chengdu, Beijing and Shenyang.

Q: Please share with us future development direction of Private Shop.

A: Private Shop would pay more attention to customer service. Underwear is a piece of clothing that is next to our skin. We will continue to cultivate professional servants to help our customers to pick up the one suitable to her most.