Indena Lingerie to Update Brand Image in 2013

Indena Lingerie is planning to alter marketing strategies in the coming season, with a new brand image and product style to meet the Chinese customers.

"Blue means freedom, fair and peace. As a French apparel brand, Indena Lingerie wants to convey the Blue culture to Chinese women. Therefore, we have selected blue as the predominating hue for the label in the coming season.”







"Indena is creating a new life freedom for every woman. It means that we are creating comfortable lingerie and loungewear products that are significant to our life.”







"2013 is an important year for Indena. We would like to add new elements into our brand operation, including visual image, product range and internal structure.” Indena Lingerie General Director said.







Built in 1998 at Shanghai China, Indena Apparel Inc. is a comprehensive cloth company, business catalogue ranging from lingerie, men’s underwear, sleepwear, loungewear to thermal wear.







After ten years’ development, Indena has expanded to Russia, Poland, Ukraine and Kazakhstan. Also, there are independent offices in Shanghai, Guangzhou and Shenzhen respectively.

2013 S/S China Fashion Week Started

2013 S/S China Fashion Week started in Beijing on October 24th, 2012, which lasted for 10 days till November 3rd.

There were 50 apparel brands and related fashion organizations from women’s dress, men’s clothing, wedding dress and shoes areas attended this grand event. 51 fashion designers at home and abroad held 44 fashion shows surrounded by women’s dress, men’s clothing, wedding dress and shoes. In addition, more than 150 new designers participated the design competition finals.



The Chairman of China Association of Fashion Design Li Dangqi said “ We combined the fashion shows and fashion design competition together this time. The fashion shows are about the fashion trends of the coming 2013 Spring&Summer, while the fashion design competition is for the designing talents to reserve forces. This is also the difference between China Fashion Week and other countries’ fashion weeks."



As the first one of the fashion show, NE·TIGER released 2013 SS Senior Custom Clothes under the theme of “Hua Song”, which lengthened the brand spirit of “Connect Ancient & Modern, Integrate Chinese & Western”, and finely combined the elegant, gorgeous and simple apparel culture in Song dynasty and light, transparent and soft international fashion trends in 2013 together, leading the audiences to a peaceful situation and the new fashion of Chinese clothes.

The huge consumption potential in Chinese market just attracted more and more international brands to have a try. Creating Chinese own luxury brand is not only about time but also the shaping and spreading of the brand cultural foundation. Luxury should be a marketing deed of culture but not just a commodity.




Just that night, "Ordifen Cup" China Lingerie Design Contest showed up its fashion charms. Li Xihe, the student from Hebei Science and Technology University, won the golden prize and market potential award through the works of “Corn poppy”. This is the eighth time that Ordifen International Group has cooperated with China Association of Fashion Design in searching of the direction of Chinese lingerie design. Green and eco-friendly went through with this competition.



As far as we know that another biggest feature of this year’s fashion week is to push apparel into cultural area. Besides the conference, China Fashion Week held photo exhibition and fashion drawing exhibition in honor of the 15th Anniversary of China International Fashion Week.

Maoren Has Been Selected As Top 50 Cutting-edge Lingerie

After the tight campaign of vote in 2012 Textile and Garment Industry, Maoren has been selected as top 50 Cutting-edge Lingerie . Established in 1998, Maoren (International) Hong Kong Co., Ltd is the only large modern brand operation group, which focuses on the research and development, manufacturing and operating sexy fashion underwear. The company has set up China Operations Center, and owned its 4 subsidiaries of sole-funded company, joint-venture company, wholly-owned company and holding company in Wuhan, Shanghai, Guangzhou and Hongkong respectively.







After the fissile development for more than ten years, Maoren now grows into a large garment enterprise with annual output value of over 1 billion yuan and sales networks throughout the country. Now the company has several well-known brands, such as "Miiow Classic", "Miiow Secret", "Miiow Kids", "Miiow Sexyzone" and "Maoren Vitality Collection".







"Maoren", as the leading brand of the Chinese fashion underwear, has achieved brand value of more than 3 billion yuan with its strong brand strength and a wide range of reputation. The company's existing product line covers fashion warm wear, bra, home wear, swimwear, yoga clothes, fashion tights and so on.







In recent years, inspired by the passion and dream of the enterprise spirit, a large number of high-quality talents have joined into Maoren enterprise. So the company is also to accelerate the improvement of supply chain management system, to enhance scrolling operations capabilities, forwarding fast to enterprise modernization, scientific management, operations institutionalization and market internationalization.







In the next three years, Maoren group is ready to divide forces into various market segments with its unprecedented compact arrangement. Comprehensively developing from brand, product, manufacture, channel and terminal levels, Maoren group is to fullfil its goal rapidly to create the sexy fashion industry Kingdom. In the next ten years, the enterprise will realize its aims of outlets over a million and sales exceeding 15 billion yuan, growing as China's most influential sexy fashion apparel industry group. At the same time, Maoren will enter into the international market, to create a new era of "leading fashion trend and creating the first oriental charming brand"!

Assya Hiridjee Creates Her Own Brand

French female underwear brand Monette will launch its first lingerie collection in La Reserve Hotel from Dec.13th to Dec.20th. The founder of this new collection is Assya Hiridjee, who was the former designer of French lingerie Princesse Tam Tam.

60 sets of lingerie will be debut and silk will be the main material. Prices range from £190 to £230 and the customers are from 35 years old to 50 years old. Designer Hirijee claims that lingerie is just a key one for the brand, besides, clothing and accessories will be emerged at that moment. The aim of Monette is to open flagship shops in Paris, and then spread into high-end department stores around the world step by step.

Asset Lingerie Launches 2013 Marketing Conference

Asset Lingerie has just launched a two-day marketing conference to announce latest development planning and strategies for 2013 at Yunnan, China.

During Nov 15-16, Asset Lingerie launched a marketing conference at Yunnan to announce the company’s latest development planning and strategies for 2013. Asset Lingerie’s General Director and marketing manager as well as nation-wide wholesales took part into the meeting.

Meantime, Asset Lingerie General Director unveiled the SS13 collection and signed new contracts with four new distributors, thus marking a new height of Asset – expansion into the western China intimate apparel market.

Asset Lingerie General Director said, “It is the contribution of all of our staffs, distributors and most importantly our clients that Asset can enjoy a stable and fast growth in 2012. And now, Asset has had over 3000 sales points in more than 30 cities.

Staff and customer are the resources that we value most. In the future, Asset will continue to carry forward and cultivate the Asset sprit – faithful, excellent, firm and innovative. We promise to offer high quality lingerie product to every Chinese woman.”