SISO Lingerie Launches AW12 collection

Hangzhou-based SISO Lingerie has launched the Autumn/Winter 2012 collection. The company comments the new collection is healthy, fashionable and comfortable range.

Made by quality fabrics and fibers, SISO’s AW12 collection takes inspiration from latest fashion trends. With fashion cuttings and modern lines, the collection is created to express romantic and sophisticated life attitude.

SISO Lingerie said, “SISO Lingerie leads the way in offering seasonal fashion with groundbreaking designer collaborations, all at an accessible price point.

SISO Lingerie is creating an elegant life style, in which SISO woman is surrounded by easing aura, something kind of the 1920’s France.

Our new lingerie range represents the creativity and energy of the brand, I am confident that customers will enjoy the shopping experience and latest fantastic product that SISO Lingerie delivers for them.”

Famous for elegant and fashionable lingerie item, SISO is a young innerwear label in southern China. Its product range includes bra, briefs, slip, chemise, slips and bodysuit.

Asset Lingerie Launches 2013 Marketing Conference

Asset Lingerie has just launched a two-day marketing conference to announce latest development planning and strategies for 2013 at Yunnan, China.

During Nov 15-16, Asset Lingerie launched a marketing conference at Yunnan to announce the company’s latest development planning and strategies for 2013. Asset Lingerie’s General Director and marketing manager as well as nation-wide wholesales took part into the meeting.

Meantime, Asset Lingerie General Director unveiled the SS13 collection and signed new contracts with four new distributors, thus marking a new height of Asset – expansion into the western China intimate apparel market.

Asset Lingerie General Director said, “It is the contribution of all of our staffs, distributors and most importantly our clients that Asset can enjoy a stable and fast growth in 2012. And now, Asset has had over 3000 sales points in more than 30 cities.

Staff and customer are the resources that we value most. In the future, Asset will continue to carry forward and cultivate the Asset sprit – faithful, excellent, firm and innovative. We promise to offer high quality lingerie product to every Chinese woman.”

LA ClOVER A/W 2012 New Collection

Top brand LA CLOVER insists on providing fitting lingerie for women, using luxurious stretch satin, unique ideas from the senior designers and newest technology to show women's natural confident expression from inside to outside.

1.LA CLOVER Pink Poison

Fabric & Pattern

The fabric of LA CLOVER is using Italian stretch satin, which is exquisite and smoothly comfortable to the skin. Pattern is the currently polupar big flower with some small blossoming flowers.


Cup Shape

3/4 thin & non-woven cup, and the thickness of cup is about 7mm, though the cup is small and delicate, it has good tolerance and well supports. Exquisite lace is sweety and sexy, which is suitable to match with big collarband coats.


Shoulder Belt

Shoulder Belt is using fixed superfine fabric, aero-pressure, matched with the unique U shape design, which can prevent the shoulder belt from gliding effectively and make one move freely.

2.LA CLOVER Dancing Glass


Fabric & Pattern

This kind of lingerie is using weft knitting superfine fabric, which is soft to touch, comfortable to wear, and the design is generous and sweety.

Style

The breifs with delicate and small mid-waist design just highlight the slender legs. In addition, the design in waist is cosy and practical to move freely.

Crotch

Using 100% pure cotton fabrics, the crotch is close to skin, very comfortable. In particular, strong wet absorption ability can bring you the feeling of nature and health.

3.LA CLOVER Dreaming Neuschwanstein Castle


Fabric & Pattern

This collection uses ultra-thin mesh matching with stretch satin fabric. Vivid flower patterns are just like the spread-open wings butterfly, which is sexy and elegant.

Style

Classic waist straight angle design has a good package hip ability. Three-dimensional structure of crotch make one feel more comfortable.

Crotch

Using 100% pure cotton fabrics, the crotch is close to skin, very comfortable. In particular, strong wet absorption ability can bring you the feeling of nature and health.

Shapewear Giant SPANX Opens the Fisrt Regular Chain

Shapewear giant SPANX will launch its first regular chain in this Friday and it plans to begin its global expansion to challenge other lingerie giants.

SPANX’s first regular chain will be opened at TysonsCorner Center, a top-end shopping center located in McLean, Virginia. McLean is a suburb of Washington DC, whose per capita income there is over $80,000.

Products of SPANX were being sold in 11,500 department stores, boutiques and online stores around 40 countries in the world, however, SPANX has never run independent retail store. This Friday, Sara Blakely will go to McLean in person to cut the red ribbons for Spanx’s first retail store. Early in March, the CEO of SPANX Laurie Ann Goldman said to the Forbes that the next step of Spanx was overseas expansion. “Our international business is just beginning.”Goldman said.

Ten years ago, Sara Blakely began to sell her invention, a modern design tight, and her counter was a folding table inside Neiman Marcus.

Now, the status of SPANX in lingerie dustry is equivalent to Kleenex’s status in the paper towel industry: Spanx is representative of shapewear brand and its profit amount in 2011 was nearly $250 million. The shapewear giant enterprise makes 41-year-old Sara Blakely becoming one of the world’s self-made young female billionaires and being on the cover of Forbes Magazine.

Wacoal Releases“WARM & SOFT”Warm Wear Collection

Is really feeling warmer when wearing more clothes in winter? Absolutely not！Choosing a good warm wear is the key point.

Wacoal AW12 new “WARM & SOFT” warm wear collection, adopted imported SOFTWARM yarn, can absorb sweat from human body and translate dampness into heat energy to realize heating warm. Meanwhile, it can also discharge excessive dampness outside and keep the body dry. Superfine yarn makes the warm wear more light and soft. What’s more, Wacoal added fashion design into its warm wear, which is becoming the visible fashion through the fashionable elements, current color tones and elegant details.

Who says one can’t own both fashion and warmth? Wacoal “SOFT&WARM” warm wear not only makes the fashion pioneers no need to endure the winter cold any more, but also gets the distance closer between warm and glamour when wandering in the prosperous city.

The Best Lingerie Pin-up Girl ever, Keeley Hazell Returns to FHM UK

British bombshell Keeley Hazell returns to FHM UK wearing barely-there sports shirt, see-through tulle panty and sexy swimsuit. This may be her last time shooting for FHM. So please save these pictures while you can!
Lingerie photos