内衣 美丽的传说: CHINA: Investigation uncovers widespread textile p...

内衣 美丽的传说: CHINA: Investigation uncovers widespread textile p...: "China's textile industry is being urged to clean up its act after investigations uncovered widespread pollution in two textile factory town..."

CHINA: Investigation uncovers widespread textile pollution

China's textile industry is being urged to clean up its act after investigations uncovered widespread pollution in two textile factory towns in Guangdong province that make blue jeans and bras.

The probe by environmental campaign group Greenpeace found high concentrations of heavy metals in toxic discharges at Xintang and Gurao.

And it is now calling on the local government to launch an investigation into the sources of pollution, and the textile industry to take steps to reduce and eliminate the use and release of hazardous chemicals during production.

Xintang is known as the 'Blue Jeans Capital of the World' since more than 40% of its jeans are exported to the US, the EU, Russia and other countries. It produces 260m pairs of jeans annually, or more than 60% of China's total jeans production and equivalent to 40% of all the jeans sold in the US each year.

Meanwhile, 80% of Gurao's economy is related to the underwear and lingerie industry. Each year the so-called 'Capital of Sexy' produces 200m bras - enough for one-third of the woman in China.

"Xintang and Gurao are symbols of success in China's export-model economy, yet we were horrified by the environmental degradation we saw during our fieldwork visits from April to September," said Greenpeace Toxics campaigner Mariah Zhao.

"Though we cannot pinpoint the pollution sources definitively at this stage, it's worth noting that textile is the dominant industry in both towns by a long run."

Testing by an independent laboratory revealed heavy metals such as copper, cadmium, and lead in 17 out of 21 samples of water and sediment from Xintang and Gurao. One sediment sample from Xintang contained cadmium at concentrations 128 times in excess of national environmental standards.

"Dyeing, washing, bleaching, and printing are some of the dirtiest processes in the textile industry, requiring high volumes of water as well as heavy metals and other chemicals," explained Zhao. "And Xintang is home to the complete blue jean manufacturing process, including dyeing, bleaching, and washing."

Workers in the industry also testified to Greenpeace, commenting on the smell and colour of the water discharged from the dyeing factories upstream.

"With China nicknamed 'the Factory of the World,' it's important to remember that Xintang and Gurao are emblematic of the larger problem of dirty textile manufacturing - they are just two of 133 textile industrial clusters in the country," Zhao added.

"The responsibility of wastewater regulation and phasing out hazardous chemicals in textile manufacturing must be faced by not only Xintang and Gurao's industries and government, but also throughout China."

"We also hope that consumers will join us in pushing for change from the government and their favourite clothing companies. It would be tragic if fashion and economics comes at the cost of China's clean water resources."

内衣 美丽的传说: How to figure out the right annual trends for the ...

内衣 美丽的传说: How to figure out the right annual trends for the ...: "How to figure out the right annual trends for the lingerie brands to catch?by Shellamao 11/18/2010 Final season of 2010 arrives, man..."

How to figure out the right annual trends for the lingerie brands to catch?

How to figure out the right annual trends for the lingerie brands to catch?

by Shellamao         11/18/2010

Final season of 2010 arrives, many different lingerie trends 2011 has been publishing in different fashion magazines, newspapers and websites etc by variety of fashion trend agencies. As a lingerie manufacture which owns its own RD centre will feel glad to see the out-coming fashion trends, meanwhile they will be confused by the different trends which speak different themes in vary way. For them, the most important thing is to figure out the suitable annual trends for the lingerie brand to catch, How to choose the right trends according to brands’ own market? I would like to simply analyze it from below 4 aspects,

Firstly, what kind of products are you dealing with?

Different products have different design requirements, for example, if we deal with swimwear, we need to emphasis on the trends of swimwear such as fabrics, color, market etc, of course we can take some other products’ trend into consideration to make right decision. I personally think the fabrics for swimwear must be the first factor when we decide to follow some trends, because fabric of swimwear is different from the common lingerie, its function should be given first priority, furthermore speaking, color will be the second key-point, the sites that swimwear will be wear are beach, swimming pool etc, people come here especially for relaxing, therefore we need to take their entertainment mood seriously---

Secondly, what kind of markets are you operating?

Market is the most important factor for the lingerie designers to take. A good designer must be a good market specialist, who is familiar with their lingerie products market level, knowing well about the definition, the requirements, management mode of the lower market, middle market or high class market. Under this circumstance, you are skilled to choose the right trends of your own products, the suitable trends will be the wings of your products, bringing your design bright future.

Thirdly, Designers should pay much attention to your customers’ appetites.

Lingerie designers should carefully take customers’ appetites into their mind, the named good design has no customer will be a failure, which will lead to the severe sales statistics’ drop. I suggest the designers to have investigation before put the design into production, choosing a group of people to show different trends of fabric, color, designs etc for them to choose, 7 of 10 choose the same trend, we can define this design as public piece theme, choosing another special trends as the unique design for the special groups, in this case there will be no necessary to worry about the market blank and loss---

Fourthly, take your cost as reference.

Some trends will cost a lot, therefore we need to consider our actual situation to choose the economical and nice trends for our design application. If our market is middle market, when we choose the trends, we need to consider the technology innovations which we can afford, the crucial is that your customers can afford, adapting to our market orientation. In pursuit of high class trends with valued and expensive technologies are not suitable for the lower market brands and middle market operator, because the limitation of your terminal market consuming ability, which will bring the company brands operation a mess and an unexpected change! Just try it when you have strong capability to play it!

Basing from the customers’ standings to choose suitable lingerie trends will give you more valuable experience, I sincerely hope my suggestion can benefit you and intrigue your spark of creative idea in lingerie trends adoption.

Is it necessary for Lingerie brands pay much attention to lingerie package?

IExquisite lingerie package bring potential market share for Lingerie brands

Author Shella (Mao Feiqiong)            10/29/2010

Market specialists estimated that there will be large leap over lingerie sales statistics in the future 5 years, more and more Chinese and abroad female than ever start to spend their spare time in lingerie enjoying and buying. They even spend much more in buying high quality lingerie with unique functions to shape their body. The up-rising market demands ask lingerie manufactures for higher standards on lingerie package. We can predict that nice lingerie package will become a trendy. Considering the special characteristics of lingerie, the lingerie package not only need to pay much attention to its color, print, words and function but also give much concerning on its culture, which can bring inspiration to the consumers directly or indirectly.

A report published in Packaging world magazine on May, 2010, Written by Jim George shows that many global famous lingerie brands such as La Senza, a well-known lingerie retailer in Canada and 30 other countries,started to extend their branding into classic package to express its brand characteristics of sexy, feminine, sophisticated, and indulgent. Another report about Topshop from the same magazine by Jim George reported that Topshop, which is introducing a family of make-up products in package designs which are unusual packaging in its industry. Another report By Raptorfan from Newser User shows that Victoria’s secret bag makes women feel sexy---

We can infer from above reports that the nice design lingerie package will be a trend for global lingerie brands to seize their potential market share. The lingerie brands with exquisite packing will match with its popularity among the customers. Lingerie consumers will ask for unique package service with spending higher on lingerie to express their inner emotion.

Cite shopping mall as example, lingerie zones are attractive when we place first glance on, varieties of lingerie in different colors with different prices were hanging in each store, We approaching them, giving it a try and ask the shop assistant to package one for ourselves, they drag out one piece from the bottom drawer, we saw the drawer is in a mass with plastics, advertisement books even a bottle of water, at this moment, Do we feel a little depression to think that why we spend more than 100 dollars to buy one piece with latent virus under bad disposing environment? Maybe next time we will strictly with ourselves in lingerie purchasing. Actually, it is common attitude among consumers when they meet with the occasion as above, with the improvement of people’s living standard, consumers ask for better product service when they pay for it. As lingerie manufactures, we should take this seriously to think out resolution for lingerie’s package. R&D design success is not just for lingerie itself, attaching more attention to lingerie package will bring the whole products collection life to express lingerie’s design, function with brands concept. The package I refer to is not common export package, it is super package focus on sexy and classic lingerie which are mainly selling though retailing mode. For the brands, the package is not only mean of expressing your brands concept and design intention but also sometimes big and tank function package can play the role of cabinet for the consumers to change and wash their lingerie. The consumer range are widely in special occasions such as valentine’s day or other anniversaries, lingerie with exquisite package will be the first choice for different customers to buy for their intimates as gift.

Giving priority to the lingerie package, which aspects we should pay much attention to?

Firstly, the lingerie package should manifest products’ characterists.It is well know that lingerie was grouped into different categories such as bra, pant, lingerie, bikini, thermal, loungewear and shape-wear etc. We infer from its different characteristics that different designs have its own package requirements, currently the whole lingerie industry are lack of environment protection acknowledge on lingerie package sector except common advertisement hangtag with simple gift bags in plastic or paper etc, which is commonly used for pants, bikini, thermal, loungewear etc products, for sexy lingerie and shape-wear, I think the package should make further efforts to express the products function, lingerie usage, design concept and brands culture in innovation ways instead of usual way.

Secondly, considering lingerie package as a skin protector, it is widely acknowledged that ingerie is close to people’s skin, therefore the package should be made of healthy material, function as a supplementary products to support underwear’s shape especially for shape-wears etc. I personally recommend blister package, which is best choice to keep lingerie shape.

Thirdly, we can make best use of lingerie fabrics covering in the lingerie package to express feminine traits, such as lace, silk in butterfly or other unique shape.

In general, a good lingerie package marketing with nice product design in elegant shape, colors, slogan etc will be lingerie brands’ image models to publicize the brands cultural and bridge for lingerie products and substantial customers, the sector of lingerie package is new and potential market for both Chinese lingerie industry and abroad lingerie brands.

 www.globalintimatewear.com

How to bridge the market gap between Chinese lingerie and abroad lingerie?

How to bridge the market gap between Chinese lingerie and abroad lingerie?

Author: Shellamao   date:10/12/2010  from:Globalintimatewear

Chinese lingerie market’s reform and opening to the outside world will bring both local lingerie labels and abroad lingerie brands big profit. Before we seize the forthcoming benefit we should have clear idea about the market gap between both parties. How to bridge the market gap for better cooperation and development will be the focus of our preliminary work!

What are the gaps between both markets on earth? We can set about this confusion from below five aspects,

Firstly, it must be the market development.

It is known that Chinese lingerie market just get through no more than 50 years since the first modern bra concept comes from Russia, comparing to the European lingerie history, Chinese lingerie market is still a green hand. For mature abroad lingerie market, Chinese lingerie market is full of opportunities and challenges because its juvenility.

Secondly, we will talk about markets management mode.

For lingerie brands, both parties know that the development of brands better with its own characteristics to differentiate from thousands of hundreds same kinds. Western brands do better than Chinese brands in this aspect, they successfully characteristic themselves by its outstanding theme products design, subsidiary decorations, exceptional service & management culture not only in the retailing but also agent management, we can obviously tell them from others when we put the first glance on its shop or products. It is good that Chinese lingerie labels do their best to copy or learn their market management mode, but the sad point is that millions of Chinese lingerie brands do the same work. Chinese lingerie brands are in pressing need of brands markets management mode training, what’s the really meaning of brands? How to successfully establish popularity among consumers?

Thirdly, turn the point to the designers’ labels.

We must admit that big difference between Chinese lingerie market and European lingerie market for designers’ labels. I had ever written an article about this concerning Chinese lingerie market. In European market, It is widely acknowledged that designer’ labels own itself with special groups with unique taste, they enjoy designer’s label not only just searching for profit but a sense of inspiration encourage people to enjoy their own life without considering outside comment. Under this circumstance, lingerie masterpieces and innovations could be brought out without hesitation. Chinese lingerie brands should learn this kind open-minded management concept to encourage more designers express their passion and point of views freely, don’t put too much market benefit on designers’ shoulders.

Fourthly, it must be the technologies application process.

Although Chinese lingerie labels tried their best to import many advanced technologies skills from European market, but they are still green in its rightful application, sometimes we can hear the shop assistant recommend us their innovation in fabric, they talk a lot but the consumers are still innocent about its function, even sometimes as a consumer we doubt that if the shop assistant know well about its own products, it will be big waste for cost I think. There must be big problems in its application process, the application of new technology is not just for engineer department but sales department.

Fifth, it is the pursuit of details.

I have ever read a saying that the Chinese in pursuit of relationship but westerners focus on its textures. That’s difference between two countries’ market conception even we can see the strong foundations to prove it in our daily life. What we can do it not just compliant but accept its existence to find common place if we decide to benefit from others’ blank or proficiency. Most of Chinese lingerie enterprises focus on a general outline of project achievement, they are satisfied about its 70% accomplishment neglecting of detail perfecting, and actually success lies in details.

After lingering about the generally differences or gaps between Chinese lingerie market and European market, what we need to do is face it rationally and do our best to improve and get over it. How to bridge the market gap between Chinese lingerie and abroad lingerie?

I think we need to equip ourselves with modesty attitude, accepting our disadvantage and others’ advantages, learning others through professional training lectures or read the updated articles in the lingerie industrial web, concerning what happens beside us or in the far modern lingerie market, sharing your designers with publics to receiving constructive comment or suggestions from linger experts or colleges, importing famous lingerie designers conception or management mode through an experienced lingerie platform or by yourself diligent study and high efficient communication. Don’t be proud of temporary success in market statistic, blowing off is dangerous for further advancement and post threaten for clearly understanding of itself and others, bringing chance for your components to wipe out you easily.

内衣 美丽的传说: Will Lingerie Group Buying Website be a Billion-RM...

内衣 美丽的传说: Will Lingerie Group Buying Website be a Billion-RM...: "Purchasing a 369RMB Triumph bra for only 79RMB? No, you are not daydreaming. You can get an unbelievable good deal by making purchases tog..."

Will Lingerie Group Buying Website be a Billion-RMB Business?

Purchasing a 369RMB Triumph bra for only 79RMB? No, you are not daydreaming. You can get an unbelievable good deal by making purchases together in a new breed of “group buying” websites in China now.

In recent days, “group buying” is the hottest keyword that is referred on TV, radio and our circle of friends. It has become the most popular way of shopping in China that attracts a large group of buyers each day for a good deal. This sales strategy has proven to be the most successful shopping strategy in China that connects strangers over the internet to purchase the same item. In this way, the shoppers can benefit by paying less while the business benefits by selling multiple items at once.

Nytuan.com is one of these group-buying websites while different from them, because it is only dedicated to provide lingerie for consumers. Since April 2, 2010, Nytuan.com has offered over 14 deals for consumers. The most popular deal has attracted 581 consumers to buy. And the number of consumer is climbing upward.

Will lingerie group buying website be another new distribution channels? Will it place impact to the common B2C lingerie websites or even replace them?

The Origin of Group Buying

Group buying is not a new concept in China. In the past time, people conducted group buying offline which is limited in the circle of their friends. So it is usually hard to successfully bind a lot of people together. To arrange a team is much time-consuming that few people bother to do it although they may get a sound discount from it.

As a matter of fact, people in China like face-to-face bargain, which is actually a way of life in China. Shoppers can get pleasure and proud from a tough bargain and feel more secure if they touch or test the product themselves. This is also one of the reasons why regular online shopping develops relatively slowly in China.

Many shoppers prefer to cash-on-delivery because of a crisis of trust and honesty. Although they have realized the convenient of online shopping, but they still not really trust the online sellers. “To join forces with other team buyers in the group buying website with a large group of registered members will not only give them a good price but also a trust. “said Ouyang Jixing, deputy director of www.020tgw.com, a team-buying Web site in Guangzhou.” The aim of our website is to bring together distributors of branded goods with potential customers and earn commissions from successful team buys. “

Thanks to the rise of social media and platforms which make sharing content much easier than before. To group up a large amount of consumers online becomes possible in a short time.  Who doesn’t want to share a deal that is too good to be true with friends? The really good deals spread like wildfire through social networks and via the huge range of sharing in Groupon.

As the group buying website Groupon become more and more popular in America, Chinese businessmen begin to aware this market and imitate the operating model of Groupon--the website is 100% free for registration. People can get an e-mail from Groupon about the daily coupon available in your located city after becoming a registered member. Groupon is just like an organizer/agent that finds a certain amount of customers and then, approaches a merchant or seller with a proposal. The offer is good for one day and only valid if a minimum number of people sign up and agree to pay for the coupon in advance. Now, this popular group buying website has over 285,000 registered users.

Is everybody a winner in the game of group buying?

To the consumers, they can benefit from a steep discount from the group buying website.

To the company who giving out a deep discount, they can gain interest from volume, not margin. And also, this is a kind of low cost promotional campaign, which is even more effective than giving out free testing for introducing a new brand/ product or dispose of off-season products. In addition, people with coupons may come back next time paying full price or even bring friends with them if they applause it.

To the group buying website, they can gain commissions from the sales. And the biggest winner so far in this game is apparently Groupon, which had net gross sales of $35 million last year and expects that will rise to $400 million this year. Groupon CEO Andrew Mason revealed in an interview that the company will focused on increasing the number of cities to 100 by the end of this year.

Groupon’s success has attracted a large number of copycats. According to China’s Internet Group Buying Survey 2010, there are over one thousand clones that have popped up recently in China. Meituan.com is the pioneer in this industry. Taobao.com, Asian biggest B2B platform, also follows this trend by introducing a group buying channel, called “Ju Hua Suang” meaning getting to gather to reach the best deal, on its website in March this year.

Now, some leading group buying websites, like Meituan.com, Lashou.com, Ayatuan.com and Manzuo.com, have successfully attracted millions of venture capital investment to help grow their business. But whether they can develop well in the long term is still waiting to see.

Opportunities of Lingerie Group Buying Website

Although, thousands and millions of people have joined in the group buying trends, some people still concern about the security and quality.

Some revealed that they do want to try group buying, but the range of choice is either too wide or too limited that they cannot find what they want from these websites. For example, if a people want to buy lingerie in a group buying website, she has to wait for a long time. When she finally found a lingerie deal available on the website, it may probably not the very style for her. So, a special group buying website which provides a specific kind of products, such as lingerie, comes up in the market

Can Lingerie Group Buying Website Success?

Nytuan.com is the first group buying website that dedicated to provide only lingerie deals in China. It mainly offers European style lingerie with 50% to 90% discount.

Nytuan.com claimed that their product quality is assured because all of them are made in China’s exporting manufacturers which export high quality products to Europe and America. And the lingerie style is mainly sexy, luxury and mature.

All deals should be prepaid via Alipay(Something like Paypal) in Nytuan.com. The website said that consumers can ask for exchange if the size and fitting is not suitable. Refund is also allowed if the quality is not good enough. But the transportation expenses should be on consumers.

Usually, each deal in Nytuan.com last for 3 to 7 days. And 2 deals are allowed to be available at the same time in a certain period on the website.

They also said that Nytuan.com’s development plan is to cover the website service in more and more cities in China. In order to grow rapidly, they also hope to attract venture capital investment from capital market (to list on Nasdaq is their goal).

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内衣 美丽的传说: The Sixth Shanghai International Lingerie Fair to ...

内衣 美丽的传说: The Sixth Shanghai International Lingerie Fair to ...: "The sixth Shanghai international fashion lingerie fair will be unveiled in Shanghai exhibition center on October 19th-20th 2010. The fair ..."

The Sixth Shanghai International Lingerie Fair to Be Unveiled

The sixth Shanghai international fashion lingerie fair will be unveiled in Shanghai exhibition center on October 19th-20th 2010.

The fair will attract numerous lingerie manufactures from all around the world and its exhibition scale, exhibitors, products also will overstep the history. Up to now, 2010 Shanghai international fashion lingerie  fair exhibition areas have closed to 10,000 square meters rising over 26%. 175 eminent lingerie exhibitors from 17 countries even including the 63 new manufatures from the global PLAVE MAITEX SPA, CHANTY LACE, EUROPEAN STRETCH FABRICS, SIMPLEX KNITTING, CONFECCIONES REVIC, MACPI(HK) LIMITED, TAUBERT TEXTILE GMBH, ABEL(ASIA PACIFIC) LTD and so on.
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内衣 美丽的传说: Lingerie gives me tips

内衣 美丽的传说: Lingerie gives me tips: "Before I enter into this industry, I am innocent of underwear, in my mind, it is just a life needs for the female. Now stand at the front do..."

Lingerie gives me tips

Before I enter into this industry, I am innocent of underwear, in my mind, it is just a life needs for the female.
Now stand at the front door of lingerie industry, I find out lingerie industry is not only a part of cloths industry, it is not just for women to protect their breast, the most important is lingerie industry is a fashion trendy leader, it teach me to learn more about life new fresh theme, to love our life, to open mind for any modern exist not just refuse, to enjoy good design with wisdom insight, to cherish our body by choose a good way. Thanks a lot, in my 29 years, it is not too late!

I would like to say

Sun rise from eastern side everyday
Stars disapear from our life
why
We ignore them by cold backbone
We know it is lack of human face
We extend out hands
Only for wealth, development

where is the sincerity exist?

Men's Underwear in China

According to the Global Underwear Market Report 2010 compiled by Hamburg-based market research firm yStats.com, "Men's Underwear" was the top growing US apparel category, reaching a growth of +11%.

Nowadays, in European and America, men are so lucky that they have a wider range of choices in every color and various materials, from cotton, to chiffon, to luxurious silk, to eco-friendly fabric. In a sense, they have become like women that can show personal style by wearing creative, individualistic and aesthetic apparels and underwear.

However, in China, men’s underwear is all about copying and boring. Copy and counterfeit are very serious problems in Chinese market.

As a matter of fact, most lingerie companies in China embrace short-sight strategy. Many earn profit from manufacture while few put efforts on designing innovative products and building brands awareness. So, there is little original design. Even there is, the design is not as diverse and thriving as women’s lingerie, just with boring color and simple pattern.

And it is not just the style, it's the fabric too - everything from nylon and lycra to pima cotton and microfiber. Men need these small things to take care of their health and crucial part. There is nothing closer to you than your underwear.

So, it is obvious that this neglected market segment has great opportunities as Chinese men no longer content to wear plain and low quality underwear but look for smart and comfortable ones.

Why Men’s Underwear Market Is Full of Opportunities in China?

How to Choose Lingerie for the Summer

How to Choose Lingerie for the Summer


During the Summer months I find myself grabbing my favourite white bra every morning; that is until I realise it needs to be washed and hurriedly handwash late at night, praying that it’ll be dry in the morning. For someone who is in possession of a pretty large lingerie collection, I still find the majority of my lingerie is either black, red or navy.

Seasonal Adjustments



The summer may bring with it warm sun, long evenings and good moods, but it also brings a whole new wardrobe. Thin-strapped tops, low-cut dresses and lighter fabrics all contribute to having to rethink what lingerie to wear! Not only are we plagued with thoughts of bumpy lace spoiling the look of our favourite skimming top (I for one have yet to find a T-shirt bra I like), heaven forbid if an unsightly bra strap were to show!



It’s worth mentioning that if you’re in the larger cup category, it is advisable to wear a bra for support and look. It might be tempting to go ‘commando’ in your summer gear, but really, it’s a look you want to avoid. Wearing a bra will not only give your girls a lift in the right direction, it will enhance your body as a whole and if you haven’t already tried it, stand in front of a mirror and do a before and after experiment!



Summery Options!



If you’re a fan of lace or embroidery it’s wise to go for something low-key – avoiding lumpy, bumpy designs. Fantasie and Freya are both good options for well-fitting, low-key prettiness that won’t spoil your summer look. For those who aren’t in need of super support, pretty bralets are a great option (see our post on smaller sizes) and secret support camisoles and tops are invaluable for smaller cup girls.



In terms of colour, work out what colours you wear most in the summer and choose your lingerie to match. It’s not about having a bra to match every colour in your wardrobe; it’s about buying wisely! If you wear white shirts or dresses, you might want to invest in a plain, nude bra to keep wandering eyes at bay. White is also a good staple for your summer lingerie drawer, and any simple, pastel colours will enhance your summer wardrobe as will bright, colourful tones – providing you keep inner and outerwear coordinated. Black or dark colours under a light-coloured summer outfit really are a no-no, unless you want to make a statement.

Seasonal Adjustments

Wearing not only the right size, but also the right style of bra, goes a long way in getting a great overall look. Your favourite balcony bra might look fabulous under a blouse, but wear it with a low-cut dress and it could end up being a flop. Check the line of your top or dress and choose your bra style accordingly: a plunge bra will give you a fabulous cleavage in a low-cut top and will provide a clean line, with no awkward bits of fabric poking out. A balcony will come up a little higher and give you a great lift and a full-cup bra will provide you with overall coverage and maximum support. For many a strapless bra is also a valuable investment when it comes to backless, strapless and halterneck garments. If you’re unsure of what bra to buy, why not take your outfits with you to a shop and give different styles a try? If you’re buying online you can try on in the comfort of your own home – most online stores offer free returns, just remember not to remove any tags!



Relax and Enjoy!

Because lingerie designers follow seasons and trends in similar ways fashion designers do, you will often find colours, prints and styles overlap. As with fashion, getting the latest styles in the latest colours and prints is a fabulous way to keep on trend, but for those whose wallets groan at the very thought of investing in a new lingerie wardrobe every season, don’t fret! Designers bring out seasonal colours and if we buy wisely, our seasonal buys will last for longer than just one season – wash and store your lingerie like you would your favourite cashmere jumper and you’ll find it perfectly preserved when you unwrap it the next year!

Exclusive Interview to INVISTA's Lingerie Director

Underwer & Fashion Insight (UW), the leading lingerie magazine in China has interviewed Michelle Rice, the intimate apparel & swimwear director at INVISTA, in Shenzhen Shangri-La Hotel.



UW: Could you explain the name “In Show”? What does it mean?

Michelle: It means new. It is related to “In style”, “INVISTA”, “Innovation”. In 2011, “In Show” will be the name of INVISTA show that we bring into our market segments. I were excited to introduce it, get it as identity to what we are doing… and what we are doing with our partners--with exciting fabric and concept garment to promote that creations. So it is called “In Show”.



UW: Could you please explain the trends of 2011? Compared with the trends of 2010, is there any big difference?

Michelle: In 2011, we will see some exciting trends presenting here today from INVISTA. No matter how fashion trends change, INVISTA will always try to interpret the changing move of consumer and the change in fashion trend, which we integrate in innovation and do research to those trends. We know that the consumer is looking for things that make her life more convenient. She also wants to have products that improve quality of her life and help her live longer and look good during it. What we are trying to help is bringing innovation, and also matches with the fashion trend. For example, we have product like Lycra 2.0, with which can really create a modern and smooth aesthetics. We also have Lycra black fabric, which can create very dramatic black fabric that can last the color black longer than others.Things like Etra Life Lycra, no matter how beautiful and how recent design, no other have the confident that it can last longer than ours.



UW: In last Hong Kong Mode Lingerie Show, you always mentioned a word “Sheer material” when you were talking about the trend. Could you talk about it?

Michelle: Well, we see “Sheer” continues in the trend, that is really matter with the category. Take shapewear for example, we traditionally think it were quite heavy. However, in recent study that conducted by INVISTA in December, 2009, the consumer told that they want light weight shapewear. The demand pushes us to make more sheer and lighter fabric. It is a long lasting trend.


for more, please click http://www.globalintimatewear.com/news/content-1328.aspx

关于打造内衣品牌的建议

打造一个品牌有很多内容值得我们去探讨！而打造一个内衣品牌，除了要考量常规品牌打造需要的东西之外，还应该特别考虑到内衣这种产品的特殊性，大环境的特殊性以及国外内衣相关影响。今天大概就说这么多，希望能够有点启示。

China Textile Firm to Take Stake in Japan's Renown

China’s textile group, Shandong Ruyi, will take a 41 percent stake from Japanese apparel maker Renown Inc, making it the largest shareholder.



The deal will give Shandong Ruyi a platform for expanding its presence in Japan while providing Renown, a loss-making collection of clothing brands, with a partner to increase its sales in the fast-growing Chinese market.

For more details,please visit http://www.globalintimatewear.com/news/content-1118.aspx

内衣设计平淡，销售量却惊人

拜读了一家国际顶尖内衣杂志，或许是不幸或有幸看到了一个国外顶尖内衣品牌


老总在接受采访时对中国内衣市场发出了这样的感叹：内衣设计平淡，销售量却惊人！姑且不去计较他是如何做出这样的评论，首先出现在我脑海里的是：这大概也是国外内衣品牌为什么要进入中国市场的理由吧！



“生于忧患，死于安乐”，作为中国内衣企业（当然我这句话的承受对象是那些怀抱初衷要将内衣当作长期产业经营的企业，如果你们的目标只是单纯追求短暂利润，我相信短暂几年内你还是可以潇洒地生存，更长时间就不知道了），如果还不能从这句话里得到警示的话，我想你们的路在未来几年内也会越走越窄了，就当我危言耸听好了，我仿佛已经看到几年后我们穿的内衣全都是国外的品牌，而国内内衣也只能在夹缝中求生存了，作为爱国的市井小民，在能够承受的情况下，大家也希望买国货，但同时也希望， 在付出同样或相似价格的情况下，国货给我洋货同样或相当的体验！我想这会是大多数消费者的心声。



目前进来中国市场真正的内衣洋品牌还为数不多，竟争空间还不是很大，同时纵观进来的国外内衣价格，也都还属于比较高的层次，一般的消费者也不怎么承受得起，但相信过几年进来中国市场并有普通价位的国外内衣品牌会逐步增多，因此，从现在开始做出一些改变， 如果彼时再来改变，我想难度会比如今大了去了！



当然对每个企业来说改变的部分也不同，改变也要对症下药，“改变什么，该如何改变”

这是一个错综复杂的课题，当然也就交给你们自己了！只是不要人云亦云就好！好好想想吧！



最后我还想表达一点：相信有些人刚看到这个标题就会在短时间内怀抱期望：是不是有什么捷径让我这种设计平淡的内衣创造出惊人的销售啊？表情充满喜悦和幻想，在这里要对你说声抱歉，并随赠一句话：god help those help themselves.意思是：上帝帮助那些自救的人！所以，那些还要等着什么妙方的企业，不好意思啊，看来上帝是不会光顾你们了！



个人感受，不求苟同！

“中国制造”是民族品牌，外贸企业有开创品牌之优势 但需要智慧与坚持

作者：毛斐琼 2009年12月2日

“中国制造”（MADE IN CHINA）在外贸中本来是一种产地标识语言，各个国家的海关通过这个标识根据进出口关税或其他规定对各国各类产品征收不同的进口税或执行其他相关国家规则。本来简单的一句话，在今天，却摇身一变，在一些外国媒体口中“中国制造”与“廉价，低档------“等负面词语成了一家亲！其实有失偏颇！

改革开放初期很多国外商人看重中国低成本优势，选择投资中国，中国廉价的劳动力和低成本资源成就了他们。他们不远万里来到中国，得了便宜还卖关，不断诋毁中国的产品质量，据本人在外贸行业的六七年经验，每种产品都是在客户合同的严格要求下生产制造出来，通过客户方验货员一系列严格检验后出具验货报告，之后才装上集装箱漂洋过海抵达客户手中，货物到目的港后他们还进行二次验货，一切确认后才分配到各大市场进行销售------当然任何产品都有瑕疵率，不能抓住芝麻大的缺点吹得天大，一边使用着“中国制造”的产品，收获利润，一边诋毁“中国制造”，这种行为伤及了“中国制造”的尊严！

痛定思痛，我们这些外销企业是否该问，如果“中国制造”真那么一无是处，为什么会刮起“中国制造”的旋风？各个国家的商人都来中国寻找合作机会；如果“中国制造”真的只是廉价品的代表，为什么很多国际顶尖企业也在中国加工制造？“中国制造”既然那么渺小，为何金融危机一来，各国开始实施各种贸易保护政策使得那些对“中国制造”情有独钟的各国人民面对产品价格忘而却步？------除去日常普通消费品的加工制造，很多著名企业也到中国来寻找合作，中国的企业同样可以生产制造出顶尖的产品
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“中国制造”何以堪？本人想说其实“中国制造”是所有中国外销企业对外宣扬中国工业的民族品牌，这里面融入了中国各个行业的发展历史，中国工人的努力，中国企业家的投入和坚持，一批外贸人的执着和中国如今面临的国际困境等。智慧和坚持让我们勇往直前，在这几年里，我们外贸企业应该总结宝贵资源，从中学习更多，利用先进的科学技术和国外优秀的设计理念，不断壮大自己，只有自己强大了才有话语权！

最近国家开始宣传“中国制造”，为“中国制造”正名！我们这些外销企业是否也应该从思想上有所动触，行动上有所为？

如果说之前我们只为“外商”制造，既然“中国制造”是民族工业品牌，那么外销企业完全可以转占国内市场（当然已经有外销企业在这么操作了），让我们“中国制造”在中华大地立足扎根，首先成为国人认可的名族制造产品！一开始肯定会收到来自于四面八方的压力和否定，但我想作为与国外市场打过交道的中国外贸企业，开创本土品牌更有优势：

1. 语言优势：国外有很多百年企业，他们大多都是品牌运营企业，因此在品牌的运营，公司操作，品牌市场操作等方面的经验非常丰富且值得学习借鉴，比起某些国内品牌运营商“闭门造车”，这些外贸企业应该更容易放开眼界，多多利用自己的语言优势钻研，吸收消化并利用“国外百年企业”的精华！
2. 技术优势：自改革开放以来，走OEM或ODM路线的外贸企业们一路驰骋，从国外学到很多宝贵的技术，引进了先进设备，这些都为生意之本“质量产品”打下良好基础。
3. 引进优势：引进国外优秀的思想，引进优秀的管理模式，引进优秀的人才

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唯一需要的是智慧与坚持，品牌路线需要考虑更多，曾看到有人说：品牌可以理解成是产品概念对接的人群情感，产品品牌应该是产品对应的消费者的情感价值的具体体现！仔细想想是很有道理的！本人想简单说以上外贸企业所拥有的优势可以说是整个完整体系的硬件部分，而软件部分还需要智慧与坚持先努力研究，软件部分（品牌）的成功拥有可以使这些外贸企业凭借品牌的优势不断获取利益，可以利用品牌的市场开拓力形象扩张力，发展资本内蓄力，使企业的无形资产迅速增大，并且可以作为商品在市场上进行交易。

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品牌路上路漫漫其修远兮，外贸企业应该以“中国制造”为本，用智慧与坚持武装自己的心灵，上下而求索！
www.globalintimatewear.com

I can accept that guys wearing girls’ underwear

I was a little bit surprise when watch this topic at first glance, but I accept it as true, for some guy with plus size, their bra size would be A or B, it is good for breast health when do some sports, secondly they have right to choose their own life style, we need to show respect for those people who find special way to enjoy themselves without influence others. Therefore we should learn to accept others’ life or keep silence to give others space!

what's the problems for Chinese lingerie industry?

These days I feel a little boring for Chinese lingerie industry, maybe a little disappointment because there is no fresh and amazing point to surprise us! Look at the brands operation, they seems same! No innovation at all! I review a lot English lingerie website, which give me differnt feel! I hope the Chinese company dicisioners could open their mind to absord a lot new from the abroad market!

内衣精英共聚国际内衣网展望后金融危机时代

2010年4月17日，国际内衣网海外事业部（Global.ne365.com）在广州成功组织并举行了首次“外贸经理俱乐部”活动。与会者来自内衣行业多个领域和多类企业，包括多家国内著名内衣品牌的负责外贸经营和管理的人员，运作内衣工厂和外贸公司的企业家，面料和配饰企业的外贸经理，以及品牌营销方面的专家、年仅26岁的外贸采购经理、内衣电子商务的从业人员等。虽然本次活动的安排可谓紧凑，但简短的踏青活动让与会的内衣行业外贸经理有了放松和沟通的机会，而半天的主题为“迎接春天，展望后金融危机时代”座谈会更让大家对几个行业话题进行了充分和热烈的探讨和交流。
金融危机对于中国纺织行业，特别是我们身处的内衣行业可谓影响重大。在度过一段严寒的冬季，在各国相关经济刺激方案的推动和企业、从业人员自身坚持努力的情况下，内衣行业也随着大经济环境的复苏而迎来了早春。在后金融危机时代，中国内衣行业的外贸领域出现了一些新的趋势、现象和情况，同时也面临了一些新的问题。
本文来自国际内衣网 cn.ne365.com地址:http://cn.ne365.com/news/info/content-12586.aspx

2010.8月 第二次 内衣外贸经理人俱乐部活动

2010.4月，第一次内衣外贸经理人俱乐部活动在大家的支持声中成功举办！结束当天大家都感叹时间应该再长一点，似乎还有很多观点没有来得及分享！伴随随着国际内衣网英文站的初步完成，我们初步打算在今年8月份举行第二次内衣外贸经理人俱乐部活动，会上将跟大家一起分享国际内衣网英文站的商务功能，并在此征求大家对8月会议讨论主题提出自己宝贵的建议，您在日常工作中有哪些困惑或疑问需要得到其他人的解答呢？ 您可以直接回复，也可以与我联系！谢谢关注！联系人： 毛小姐 电话：020 85659990-822

www.globalintimatewear.com

各地国际买家采购习惯供内衣外贸经理人参考

之前跟很多国际买家打过交道，现总结下他们的一些交易习惯，希望对内衣外贸人有所帮助！

非洲 交易习惯： 看货购买，一手交钱，一手交货，或赊货代销。 订 单 量： 定量小，品种多要货急 注意事项： 非洲国家实行的进出口商品装船前检验，在实际操作中增加了我方费用，延误了我方交货期，阻碍了贸易的正常开展。
南非 交易习惯： 信用卡、支票使用普遍，习惯"先消费后付款" 注意事项： 因资金有限，银行利率高（22％左右），仍习惯于见货付款或分期付款，一般不开即期信用证。
摩洛哥 交易习惯： 采取低报货值、差价现金支付 注意事项： 摩洛哥进口关税水平普遍较高，外汇管理较严。D/P方式在对该国出口业务中存在较大的收汇风险。摩洛哥客户和银行勾结先给单提货、迟迟不付款、应国内银行或出口企业要求经我处反复催促才付款的事件。
土耳其
港货输入该国，则需付6.3%至13%的税项。 美国
交易习惯： 少样多量，但订单大，而利润较低
丹麦 交易习惯： 丹麦进口商在与一个国外出口商做第一笔生意时一般愿意接受信用证这种支付方式。此后，通常使用凭单付现和30-90天远期付款交单或承兑交单。一开始为小金额的订单（以样品寄售或试销性订单） 关税方面： "丹麦对从一些发展中国家、东欧国家以及地中海沿岸国家进口的商品给予最惠国待遇或者更为优惠的普惠制。但实际上，在钢铁和纺织系统却很少得到关税优惠，拥有较大纺织品出口商的国家往往采取自行限额的政策。注意事项： 要求货样一样，很注重交货期，在一个新合同履行时，国外出口商应明确具体的交货期，并及时完成交货义务。任何违背交货期，导致延期交货的，都有可能被丹麦进口商取消合同。
葡萄牙 港货输入该国，则需付6.3%至13%的税项。
西班牙 交易方式： 以信用证缴付货款，赊数期一般为90日，大型连锁店约120至150日订 单 量： 每次约订200至 1,000多件 注意事项： 该国对其输入产品不收关税。供应商应缩短生产时间，注重品质及商誉。
联合国 注意事项： 中国企业首先申请成为其供应商，其次要主动应标。在建立起信誉的基础上争取进入短名单。联合国通过长期与供应商接触，认可了一些优秀的供应商。在进行一些较小的金额采购时就不进行大规模招标，而主动与短名单内的供应商联系，并立即拍板成交。能进入短名单的一般是某种产品前十名的企业，相当于在比赛中直接进入了决赛，对中标非常有利。当然，这要*企业本身的素质和产品的质量争取。 值得注意的是，对联合国的电函，无论竞标与否都必须有回答。联合国规定，3次不回复即取消供应商资格。因此，如企业的地址、电话、传真或电子信箱变更，应及时通知联合国。联合国的采购与一般商业往来有所不同，它非常重视公开透明、平等廉洁，而且从来不还价。因此企业报价时一定要报实价，即最终价格。与联合国做生意，必须价廉物美，不能*一次性暴利赚钱，而要通过建立信誉和长期采购关系获得利润。
中东 交易习惯： 通过代理商间接交易，直接交易表现冷淡。相对于日、欧、美等地而言对产品要求不很高。比较重视颜色，偏好深色物品。但利润小，量不大，不过订单固定注意事项： 要特别小心代理商，避免被对方采取多方面形式压价。更应注意遵循一诺千金的原则。合同、协议一签字，就应履约尽责，哪怕是口头允诺的事也要尽力做。同时应重视客户的询价。保持良好态度，别太在几件样品或样本邮寄费上斤斤计较。
东欧 东欧市场有其自身的特点。产品要求的档次不高，但要想求得长期发展，质量不佳的大路货没有潜力。
墨西哥 交易习惯： 一般不接收L／C即期付款条件，但L／C远期付数条件可以接收。 订 单 量： 订货量较小，一般要求看样订货。 注意事项： 交货期尽量不太长。对该国采购需尽量满足条件及有关规定，其次需要提高产品质量和档次，使之符合国际标准。墨西哥政府规定，所有电子产品的进口都必须事先向墨西哥工商部申请质量标准证书（NOM），即符合美国UL标准，方允许进口
俄罗斯
俄国人做生意只要签约后，都以TT直接电汇较普遍，并要求准时出货，很少开LC，但要寻求搭线不易，只能透过Show展，或深入当地拜访。 当地语言以俄语为主，英语沟通很少，较难沟通，一般都会找翻译协助。
http://www.globalintimatewear.com/

内衣品牌华丽秀场之后的沉思

2010.4.8 下午3点 毛斐琼（ 突然感觉很凌乱，于是写下这点干涩的文字记录下心情）!


之前参加过各种展览会，但都没有内衣展会来得那么灯光闪烁，没有高调的模特走秀，媒体活动之华丽场面那么热火朝天。小女子佩服内衣行业老板们在媒体宣传上的良苦用心；佩服他们在品牌展位布置和模特走秀等方面投资的舍得之心！然而灯光闪烁及华丽喧闹过后，要亮出的是什么？一年365日如何让品牌一步步植根于目标客户的心里？随着市场的透明化，我们都要庆幸如今的消费者比以往更理智，冲动下决定的机会可谓越来越渺茫，这也将加速品牌企业的理性思考步伐，我们纵使不愿意也要被动地进步！否则只有出局了！所以个人认为企业首先要拥有的是一个清醒的头脑，明确的思路，宽广的胸怀！

­做企业跟做人一样，是在最初阶段选择低调，实力雄厚再高调亮相，还是一开始就高调亮相，但囊中羞涩或是外强中干！个人比较倾向于那些踏踏实实做企业的老板，身处浮华却不为所动，宠辱不惊，执着于做品牌，实实在在搞生产，明明白白做宣传，而不是人云亦云！真诚希望谢幕之后，一阵浪潮过去，留下的不会是望洋兴叹或捶胸顿足！

浮华一刻容易得，而个人认为内衣行业不缺少浮华，缺的是面对“没有浮华”的沉着冷静，缺的是面对真实的勇气！

国外大品牌秀值得模仿，但其品牌沉淀和内涵更值得挖掘与学习！如今之市场，不再是有个所谓感性的品牌故事与一场华丽秀就万事大吉的，真材实料是需要一日日坚持与做事才能拥有的，沉淀的每秒必然是辛苦的，坚持与学习的每刻肯定是隐忍与前进着的，但只有这样才能走向真正的“华丽“！有人曾说：做人！人是靠“做”出来的！我想此时此刻此这句话最为真切代表本菜鸟的想法！让我们首先好好做，踏踏实实地做！
http://www.globalintimatewear.com/

内衣行业人应该考虑：心态开放与封闭

作者：毛斐琼

昨天去了深圳内衣展览，拜访了一些企业，也试图跟他们谈谈一些话题！大多数企业还好，但有一部分企业一看到我们 是网络工作人员，翻脸跟翻书一样！在此想说：合作的事情都是双赢的，口袋里的钱是自己的，看到有收益才会投放出去，我想生意场上应该是尽量多些朋友吧！今天没有合作并不是明天或后天不会有其他生意的往来，眼光应该放远点，总用防备的心理和别人打交道，（当然不排除防人之心不可无，当然也不避免有些人会借此机会“顺手牵养”带走你们的设计------），但我想真正有实力的人或企业不是靠防备走出来，进而打造一片新天地的！这个可能需要很长一段时间的经历和思考才能拥有开放的心态吧！用春晚的一句话：大家心里能不能阳光点？？？心态开放才能包容和接纳跟自己不一样的东西，在和不同的人交流的时候才有机会接受更多的信息，才能有机会整和和删选出自己需要的信息！ 呵呵，或许这个行业目前还只能处于这样的一种状态中，希望早日打开心扉！多跟我们内衣行业的网络，综合服务人员，媒体人员沟通，多参加一些行业活动，都看看别人在干什么，不要排除异己，而是求同存异，只有开放的心态才能让自己进步多多！
一点点感受！

另外想说自我封闭有两种，一种是“一朝被蛇咬，十年怕井绳”，因为受过伤所以害怕一切外来的东西，怀疑一切，总还怕受骗，总想着别人主动OFFER有所图，所以干脆把自己封闭起来，其实追究起本质还是因为不勇敢和不自信！想想看，如果你真的足够强大，足够勇敢坚强，别人会伤到你吗？要怎么才能够强大？；另外一种是，自满的顶峰，自信过头，认为其他人都不如自己！拒绝接受除了自己的他人的一切！这种状态其实是非常不理智的，有句话说“山外有山，人外有人”，真正有实力会觉得自己渺小，因为知识的海洋如此浩瀚, 真正有实力的都会很质朴(虽然外露清高)!

现实生活中我们每个人在相对的人生高峰或低谷时候都曾经是这两种角色的扮演者！希望大家能打起精神,正确面对人生的波段! 当你处于人生的低谷时，请千万别失去信心，因为相信你将会通过努力，会用心去关注和利用一切条件慢慢到达你能预见的谷顶，至少是进步着的，那么一天将比一天好；当你在人生的高谷时，这时应该更加谦虚，因为你无法预见跌下来后会有多惨！站在高处，自满的蛀虫容易爬进你的心灵，你的眼中只能看见你自己！这时候也将是最危险的时候！------ 对于企业来说，也一样！

www.globalintimatewear.com

国际内衣网外贸经理人俱乐部”系列活动 一

迎接春天，展望后金融危机时代
——“国际内衣网外贸经理人俱乐部”系列活动之一

金融危机对于中国纺织行业，特别是我们身处的内衣行业可谓影响重大。在度过一段严寒的冬季，在各国相关经济刺激方案的推动和企业、从业人员自身坚持努力的情况下，内衣行业也随着大经济环境的复苏而迎来了早春。如何抓住后金融危机时代的商业机会，如何拓展国际市场，如何使自己的企业和内衣品牌具备更强的出口竞争力，相信这些是每一个内衣行业外贸经理人都在思考的问题。
在此之际，国际内衣网（ne365.com）特为中国内衣企业组织外贸经理人俱乐部，俱乐部的活动主旨是：通过一系列的活动加强企业之间的沟通，促进业内人士的交流；对一些大家困惑的问题集思广益、出谋划策，对一些大家关心的事件讨论分析、引以为鉴，从而达到形成互相促进、共同发展的良好产业氛围。
“国际内衣网外贸经理人俱乐部”第一期活动定于2010年4月17日（星期六）早上9:00至下午5:00举行，活动地点为广州。欢迎内衣行业的各类企业外贸部门的相关人员来电、来函进行咨询和报名（本次为免费活动，面向中国内衣行业各类企业和公司的外贸部门的相关人员，需提前报名，如需了解活动具体内容与安排请与本网站联系）。
http://cn.ne365.com/news/info/content-12586.aspx
www.globalintimatewear.com

身处内衣企业考虑的几个问题

1. 你是否有完善的客户服务系统？销售和客户服务是否完全被分开但没做到完美结合？出现断层？

2. 是否同类竟争者也具备和我们同样的条件？我们的优势是什么？是否比同类企业做得更好？我们的专长是什么？拿什么来吸引你的目标客户。

3. 同类产品市场需求是什么？客户需要是什么？我们是否有实际进行过市场调查？

4. 是否对未来有打算？5年/10年/20年后的目标计划是否空缺？

5. 是否有完整的培训？你要求员工付出什么，那么相应的培训是否做到？如果不是，那么别责备你的员工对公司的付出是有限的，因为不是每个人都那么有创新能力的。

6. 你是否有会思考的员工？这里着重强调会思考而不是聪明，用心发现问题的人，用心思考，用心解决。公司是否有完整的制度力保执行力度？

7.你是否是一个轻易放弃员工的公司？当员工对公司某些不合理制度提出异议时，不是虚心接受而是排除异己？毕竟在中国这种公司还是多！！！


8. 你是否有好的激励制度？当员工有好的想法的时候能够大胆而积极地提出来？

9.目前一些内衣外贸企业想转战内销市场，但“本土内衣品牌操作”对于他们来说比较陌生，听到的只是一片否定的声音，那么作为立足内衣行业的平台，我们可否针对这一类企业开通一个咨询服务频道？给他们的“本土内衣品牌开通”一点支持，如果要开通，这种服务内容会包含哪些方面？

10. 为什么平角内裤容易卷边？边的定型要怎么做才可以不卷？

11.内衣每个部位制作过程中需要特别注意的地方有哪些？

12.为什么自己是国内内衣品牌企业，产品主要市场是中国和亚洲其他国家消费群，却选择老外做内衣的形象代言？这样的选择合适自己的消费群规划吗？难道仅仅是因为老外身材丰满可以突现产品（但公司产品的主要消费人群是中国人或其他亚洲国家的消费者，这是否自相矛盾？老外能代表亚洲消费者吗？）？还是迎合目前消费者崇洋媚外的消费心理（如果是这样，消费者终有一天会理性）？众所周知，亚洲人不仅是身材和老外有明显的区别，也有皮肤，消费习惯的不同！而目前号称最了解亚洲女性的知名内衣公司”华歌尔“就用了中国著名女演员李小冉做形象代言！这是否可以给以亚洲内衣消费群为主的国内内衣知名企业一个启示？？是否公司产品的形象代言要与自己的规划消费群相符合？

13.内衣企业是否考虑将”正确及时的测量服务“作为引导消费者主动购买内衣的重点？人的身材伴随着年龄，疾病等原因在不断变化，从关爱的角度出发，企业是否考虑进入社区周期性为普通消费者免费提供测量？用这种深入人心的关爱行动提高品牌价值等！

14. 如何将人体工程学有效地与美体内衣设计相互结合，用以改变美体内衣在舒适感上的不足？2009.12.29,很高兴，最近国际上推出一种新的男士压缩塑形内衣及背心，其结合无缝内衣运动学原理，有效运用了物理疗法以实现人体经济美感！这种男式内衣和背心实际由于压缩比所需尺寸要小一两个码，但穿上身后其可以将人体多余肉推到应该的位置，可以使得男士们变成肌肉男，增加美感而且舒适！真可谓是一大突破，看来当初天马行空的想法并不显得幼稚！推荐两品牌作为参考：澳大利亚EQUMAN和RIPT FUSION！
www.globalintimatewear.com

企业要力主“主人翁精神”，人人要具备“客户服务意识”

客户作者：毛斐琼

谈起客户服务意识，一般人都会想到客服人员和销售人员，仿佛一个公司中只需要这两个职位的人员去具备良好的客户服务意识！其实不然，本人认为：除去产品本身而言，客户服务意识是整个公司业绩的一面镜子，公司的业绩直接关系到每个员工的工资和其他福利，那么从老板到普通员工，每个人都应该具备客户服务意识，发挥主人翁精神！理由如下：

1． 如果每个员工都有客户服务意识，那么就都会站在客户的角度上去思考问题，从而结合自己的岗位职责，扮演好自己的角色，每个职位的工作都做得好，做得细，自然整个公司的效率和效益也会得到提升，那么我想推出去的产品和服务也是令客户满意的，无可挑剔的！

2． 销售人员在外打拼业务的时候，同时需要办公室人员给予相应的支持，比如打印个资料，接个电话等。如果办公室人员没有客户服务意识，认为这些都是销售人员的职责，与自己无关，那么这种想法和行为无疑中会打击和削弱销售人员创业绩的积极性，消极的回应也会使客户感觉到一个公司的团队精神缺乏，进而影响到合作，从而影响到公司整个业绩的成长！

3． 当客服人员和销售人员都很忙或不在办公室时候，如果其他职位的工作人员具备客户服务意识，那么紧急关头也可以抵挡一面，暂时接个电话，招待下客人，为进一步达成合作协议走出第一步，让客人对公司整个形象有个良好的印象！

4． 当每个员工都有客户服务意识，那么都知道整个公司呈现给外人看到的应该是积极向上有活力、整洁有序、效率为先和文明团结的面貌，从而会注意到自己的一言一行都至关公司，从而从日常一点一滴水做起-----为整个公司的发展尽绵薄之力！

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总之，本人并无私心要公司每个员工除去自己的工作之外同时具备客户服务精神，所谈到的都是从整个公司的利益出发进而引深一点，作为销售人员和客户服务人员如果遇到一个整个公司都有客户服务意识的团队，那就是锦上添花，但如果没有遇到，也不可自暴自弃，做好自己，虽然苦点累点，也都是本职工作职责之所在！

最后，还是怀抱美好愿望：希望大家都要求自己具备客户服务意识，发挥主人翁精神，高标准要求自己是提升自己，以后的路也会越走越宽！而企业也应该倡导主人翁精神，把每个员工当成企业的主人，而不是单纯的把员工当作打工者来看，这之中有更多的实质性东西需要探讨，欢迎大家给出意见或建议！

各国文化政治研究与内衣设计及全球内衣市场的启动

作者：毛斐琼

各国文化政治背景犹如头顶的天，一有风吹草动，世间万物便开始重新调整和洗盘，任何一个行业都受其左右，内衣行业也不例外！埋头苦干固然值得赞扬，但也要随时观察风起云涌，乘风破浪！以下只是简单举例，只为善意引导，智者必会深入探究，必有所得！

当中东地区的妇女们为拥有合法内衣试穿权而孜孜争取的时候，她们同时也为身处极端保守的社会文化下却要面对女性内衣的男性销售人员而尴尬不已，而争取能和家人朋友一起开开心心地走进一家女士内衣店这种简单行为似乎也成为一种极度渴望，所有这些梦想实现的那天似乎还不远但也不近！------不同文化背景下的内衣社会文化表现了社会大众对内衣的态度！而不同的态度决定了内衣的设计，销售等一系列后续行为！

我们在培训内衣终端零售店的学员的时候知道教他们怎么去分析每一个进入店内的客户的心理，那么对于一个企业全球内衣市场计划项目的启动来说，更好关注和分析不同国家的文化背景下诸多因素将有百利而无一害！

简单以塑身衣这个小小内衣来看，社会文化，宗教政治产生的影响就直接决定了企业的投资方向，深究起来可以说是没完没了：

比如塑身内衣在中东国家和印度市场占有率有但却比较小，为什么？在中东国家和印度，除了其宗教影响下的女人地位底下的极端思想主导因素之外，人们不是特别推崇女人苗条身材，相反会以丰腴为美，对于大多已婚妇女们来说，丰腴是日子富裕的标志，他们的丈夫们也不会因为自己老婆体胖而难为情，相反倒是证实了中国的一句古语“心宽体胖”， 只有家庭生活幸福的主妇们才会丰腴吧！因此本人认为舒适，质感的胸罩，内裤应该有较好的市场，那么要进入这两个市场的内衣公司应该在小内衣的款式，面料，质量，舒适感和价格上多下工夫！其次家居服，运动内衣，性感睡衣也会相当受欢迎， 原由：如中东妇女们，虽然他们在公共场合包得很严实，但回到家里是会抓紧一切机会展示自己美丽性感身段！当然，每个不同文化背景下也有个性群体存在，只是市场分额相对较小，一些塑身内衣的企业也可以尝试一下舒适感并存的塑身内衣！在我国政府的友好和平外交政策促使下，我们“中国制造”的产品在中东地区还是很受欢迎的，这一点本人在几年外贸生涯中深有感触！

印度政府近几年也一直在发展他们的服装产业，内衣产业也是印度政府鼓励的项目之一，
印度内衣市场发展历程和中国内衣有相似之处，但较之中国市场，印度在语言上和人工上更加有优势。据资料显示，由于政府重点开发纺织业，印度内衣市场对纺织和内衣设备的需求空间很大，而就纺织设备而言，中国普通的纺织和内衣设备在质量上可以和欧美相比，但价格却差不多是欧美的一半，这一条件就相当符合印度当前经济，因此，本人感觉中国的纺织和内衣设备公司目前可以着重开发印度市场！ 谈完设备，再来看印度的消费市场，印度人口11.66亿，男女比例1000：927，由社会地位所决定，男士在内衣上的花费比女士要多些，内衣消费价格相对较低！ 虽然印度经济目前处于发展中阶段，但也不能忽略印度这个国家，其股票和IT产业都发展不错，也涌现出一些世界富豪，加上其庞大的人口结果，世界名牌内衣也在印度有开店如La Perla2007年进入印度市场，相信也会有一些世界著名品牌陆续开辟印度市场；印度女孩平时内衣消费价格比较便宜，但一般在出嫁时候也都会买最好的内衣！而受民族文化的影响，红色 and other shining colors 是相当流行！由于印度也是个宗教文化大国，内衣户外广告不是特别推崇，一般的内衣广告都是通过电视媒体进入千万家！家居服装，睡衣在印度市场相对空白，空白市场机会多，利润空间较大！

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以上两例暂时与大家分享，希望能够唤醒大家对各个国家地区不同文化背景，人口分布，政府动态等因素的及时关注，来调节企业项目相关细节！内衣设计和销售不是在房间里看看颜色流行趋势就可以做出来的，也不是有了灵感和天赋就完事，它也是要随时跟随市场的动态来不断更新和调整，因此各个企业不可以太盲目，在信息化的今天，你我只要都有一些分析总结能力，系统化一些东西，就能够顺应潮流，就能走出自己一片新天地！总之，要研究和分析的市场还有很多，日后再详细论述！

真知拙见，希望更有高见者批评指点！

备注：黎巴嫩，埃及等中东国家相对比较开放，或许一些性感内衣，情趣内衣可以考虑进军此市场，不过跟中东国家做外贸生意也要关注更多！------（有机会再补充）更多有关各个国家内衣市场的报道情况，请及时关注http://www.globalintimatewear.com/

呼吁中国内衣企业老板们开辟内衣设计师品牌

作者：毛斐琼 日期：2009年10月16日

收集并粗略了解了中国内衣产业分布和企业概况，有一种懵懂的惆怅，本人脚尖刚涉入内衣行业，却也感受到中国内衣企业在国际内衣大环境下的稚嫩和尴尬，在全世界内衣企业最多，产业最完整的中国内衣在世界内衣行业仅仅是以加工，COPY而闻名！当然这与中国短暂的内衣发展历史背景有关系，但我想更多的应该是内衣企业老板们能够从现在开始身肩起中国内衣发展的责任感去深入思考中国内衣行业的将来！该怎么做，中国内衣才能在世界内衣行业中有立足之地，才能摆脱加工和设计模仿的印象？本人认为中国内衣企业的老板们首先应该解放思想，走向世界，吸其精华，弃其糟糠，推陈出新，一举成名！

我记得陈总曾在一次员工大会上说：国外知名内衣品牌大多被叫做设计师品牌，而品牌老板本身就是著名设计师。听过后，本人刻意去浏览了很多世界知名内衣品牌网站，发现他们中大多数确实是知名设计师品牌，创始人是老板本人，有些品牌名字甚至也是采用老板本人的名字或相关的词，先抛开对内衣企业老板的探讨，本人认为内衣设计的重要性是内衣企业走向世界高端内衣领域的必要条件！突然有一种冲动的想法，中国内衣要在世界内衣行业有一席之地，首先要有出名的设计师在国际内衣平台亮相并得到认可，然后由这批中国的大牌内衣设计师品牌带动整个中国内衣产业在世界内衣行业地稳步发展！而能够担当这一重要角色的人我想第一是内衣设计专业的人才们，其次就应该是我们的内衣企业老板们！

我们先说说内衣设计专业的人才，目前大家都知道这种人才有很大空缺，首先在饱和度上就很难满足，具有独特设计的人才有但目前还没有浮现出来，而专业内衣设计院校更是寥寥无几，参加过世界著名的内衣学府的人才们缺乏国内内衣设计行业的基本认识，他们或许还需要成长和历练几年！

再来看中国内衣企业的老板们，本人认为在中国内衣行业发展初期他们是能够肩负起此重任，他们中大多人创业开始于内衣设计，亲自参与内衣制作和销售，当公司发展起来之后他们解放思想，活跃在世界各大内衣行业趋势或行业展会上吸收新元素，将创意提交给设计部门！其实我认为他们应该抽出时间亲自参与并推出新的内衣设计，原由：

第一，毕竟出国考察学习的机会是有限的，多数设计师本人没法亲自去感受那种大场合带来的灵感冲击，由他人转述的某种东西是间接的，所以在设计时候未必都能够完全感性地表达出来！

第二，中国内衣企业老板已经具有内衣设计的基本理念，这本身就是优势，他们有丰富管理和销售的技能，平时有很多出国机会去关注和参与内衣流行元素，有机会融入内衣设计的灵敏嗅觉中，容纳不同设计思维，结合不同文化，推出内衣品牌设计，本人特别强调老板们尽量抽时间亲自参与到内衣新设计的整个流程中，必要时候亲自制作出一套代表企业本身文化精髓和独特风格的内衣作为本企业推新的主打物件，其次是匹配高的质量控制，结合人性化的企业管理，说到这里有点题外话，或许有人说人性化的企业管理跟内衣设计有什么必然联系？但大家都知道内衣是一个感性的产品，其设计也是感性的，所以本人认为设计感性的内衣产品应该在一个温馨地企业氛围中，再配合一系列人性的产品管理流程和销售流程最终到消费者手中，这样才算是一个完美的内衣产品！

第三，老板们带着自己的内衣设计多多活跃于世界著名内衣设计大赛中，即便失败也可以多学下他人的奇思妙想，当然一举成名就达到本人呼吁的目的了！

再次强烈呼吁中国内衣企业老板们开辟内衣“设计师品牌”，带领中国内衣行业真正地走向世界，拥抱未来！

一点真知zhuo见，希望志同道合给出建议！
最后推荐一个中国唯一的内衣行业英文站http://www.globalintimatewear.com/