Follow Me on Pinterest
显示标签为“内衣秀”的博文。显示所有博文
显示标签为“内衣秀”的博文。显示所有博文

2012年12月5日星期三

Embryform Launched “Cooperation & Appreciation”Conference in Dalian

Embryform, the leading enterprise in underwear industry and "the most valuable brand of listed company" in China Securities Golden Bauhinia Award, has jointed hands with the retail giant Dashang Group to launch "Cooperation & Appreciation" strategic cooperation conference in Dalian head office New Matt on November 29, 2012.

At the same time, Embryform also presented crystal cup to Dashang on behalf of the trust and cooperation, and expressed the most sincere thanks to the customers’ strong supports for many years.


The fashion conference of Embryform showed at the same period with its four big brands of Embryform, Fandecie, Comfit, Liza Cheng. The perfect combination of fashion and sexy, deduction of elegance and vigor brought a visual feast to the Dalian consumers.

As the major section of “Comfit”, the body caring brand of Embryform, also held underwear body new revolutionary activities in Dalian, helping the local women set up scientific and healthy body cognitive and updating their concept of healthy body.

2010年6月30日星期三

内衣品牌华丽秀场之后的沉思

2010.4.8 下午3点 毛斐琼( 突然感觉很凌乱,于是写下这点干涩的文字记录下心情)!


之前参加过各种展览会,但都没有内衣展会来得那么灯光闪烁,没有高调的模特走秀,媒体活动之华丽场面那么热火朝天。小女子佩服内衣行业老板们在媒体宣传上的良苦用心;佩服他们在品牌展位布置和模特走秀等方面投资的舍得之心!然而灯光闪烁及华丽喧闹过后,要亮出的是什么?一年365日如何让品牌一步步植根于目标客户的心里?随着市场的透明化,我们都要庆幸如今的消费者比以往更理智,冲动下决定的机会可谓越来越渺茫,这也将加速品牌企业的理性思考步伐,我们纵使不愿意也要被动地进步!否则只有出局了!所以个人认为企业首先要拥有的是一个清醒的头脑,明确的思路,宽广的胸怀!

­做企业跟做人一样,是在最初阶段选择低调,实力雄厚再高调亮相,还是一开始就高调亮相,但囊中羞涩或是外强中干!个人比较倾向于那些踏踏实实做企业的老板,身处浮华却不为所动,宠辱不惊,执着于做品牌,实实在在搞生产,明明白白做宣传,而不是人云亦云!真诚希望谢幕之后,一阵浪潮过去,留下的不会是望洋兴叹或捶胸顿足!

浮华一刻容易得,而个人认为内衣行业不缺少浮华,缺的是面对“没有浮华”的沉着冷静,缺的是面对真实的勇气!

国外大品牌秀值得模仿,但其品牌沉淀和内涵更值得挖掘与学习!如今之市场,不再是有个所谓感性的品牌故事与一场华丽秀就万事大吉的,真材实料是需要一日日坚持与做事才能拥有的,沉淀的每秒必然是辛苦的,坚持与学习的每刻肯定是隐忍与前进着的,但只有这样才能走向真正的“华丽“!有人曾说:做人!人是靠“做”出来的!我想此时此刻此这句话最为真切代表本菜鸟的想法!让我们首先好好做,踏踏实实地做!
http://www.globalintimatewear.com/