Embryform Launched “Cooperation & Appreciation”Conference in Dalian

Embryform, the leading enterprise in underwear industry and "the most valuable brand of listed company" in China Securities Golden Bauhinia Award, has jointed hands with the retail giant Dashang Group to launch "Cooperation & Appreciation" strategic cooperation conference in Dalian head office New Matt on November 29, 2012.

At the same time, Embryform also presented crystal cup to Dashang on behalf of the trust and cooperation, and expressed the most sincere thanks to the customers’ strong supports for many years.

The fashion conference of Embryform showed at the same period with its four big brands of Embryform, Fandecie, Comfit, Liza Cheng. The perfect combination of fashion and sexy, deduction of elegance and vigor brought a visual feast to the Dalian consumers.

As the major section of “Comfit”, the body caring brand of Embryform, also held underwear body new revolutionary activities in Dalian, helping the local women set up scientific and healthy body cognitive and updating their concept of healthy body.

Bodibody Introduces New Seamless Male Underwear Range

Male intimate apparel brand Bodibody has launched a new seamless underwear range that applies to latest human-engineering design.



Bodibody marketing manager said, “Our latest male underwear range is specially designed for the Chinese market. After a comprehensive market survey and research, we have been aware of body changes of Asian male. Combining unique designs and latest Spandex fabrics, Bodibody introduces the new Seamless range to Chinese customers.







Featuring sleek lines and seamless design, the new collection can ensure firm support and great breathability. Our new underwear product can also build a ‘better bottom’ and meantime offer special protection for the crotch area.







I am confident that this new collection will receive positive response from Chinese customers.”







The collection is now available at our street stores and online shop, as well as nation-wide shipment is accepted.







In 2012 annual report, Bodibody announced stable growth against economic conditions following development and innovation in men’s underwear technology and design.

Australian Brand Zimmermann Announces the Expansion of E-commerce

Australian fashion life brand Zimmermann, which is known for fashion&chic design of clothing and swimwear, has announced its expansion of e-commerce on Nov.20th, 2012. Zimmermann’s online store Zimmermannwear.com opens to the customers except for Australia and United States areas for the first time.

Australian fashion life brand Zimmermann, which is known for fashion&chic design of clothing and swimwear, has announced its expansion of e-commerce on Nov.20th, 2012. Zimmermann’s online store Zimmermannwear.com opens to the customers except for Australia and United States areas for the first time, and now has started the delivery serivice in the United Kingdom, Europe, Asia, Canada, South America, the Middle East and the Caribbean areas.







Zimmermann's new customers can purchase a full set of clothing and swimwear collection through the e-commerce site. The site now is launching a new swimwear and holiday collection, which is suitable for holiday travel. Zimmermannwear.com will provide all customers with high quality services.







Mature femininity, clever color collocation and exquisite&innovative pattern reflect the essence of Australian famous swimwear and clothing brand Zimmermann. In 1991, Nicky Zimmermann with her sister Simone Zimmermann introduced the Zimmermann clothing line, and then the brand soon expanded to swimwear field.







As one of fashion swimwear brand, Zimmermann has led the trend in Australia and won a lot of loyal followers from then on. With beautiful sexy defined lines and fashionable colors and patterns, Zimmermann bikini and leotard have become the new benchmark for high-end swimwear. While the clothing line brings its unique style from the beach to the streets, is more and more popular by customers.







In addition to swimwear and clothing collection, Zimmerman is also involved in the split swimwear, children's clothing and accessories field and has become the preferred choice of a real fashion life brand for customers.







So far, Zimmermann has 15 independent stores in Australia, and has opened its first U.S. stores in Los Angeles, California in 2011.

Triumph Showcases AW12 Shapewear Collection in Guangzhou

Triumph Lingerie has unveiled the AW12 shapewear collection, Shape Sensation, at the Guangzhou Grandbuy flagship store, on November 22, 2012.

The collection includes padded bra, high-waisted control panty, shaping slip and bodysuit, featuring a range of hues from nude, cream, violet, black to blue. Also, you can find vintage –style corsets in the new collection.



This Triumph series are made of smooth and weightless Lycra fabrics. Bras feature an innovative spacer fabric, while the panties use bonded technology for a seamless finish.



The collection describes itself as a second skin of the body and provides the foundation from daily wear to special occasions.



The firm said on their website, “Shape Sensation takes control of your curves, creating svelte, sleek bodylines. Ultra-light, futuristic patterned Lycra adds a super modern edge and a ‘second-skin” feel’."



Triumph has built an outstanding reputation for comfortable and perfectly fitting women’s underwear.



The Triumph Grandbuy flagship store also provided professional fitting consultancy for customers, helping them to have a clear and deep understanding to their own curves.

Hello Kitty Underwear Brand Landed in China

Hello Kitty Rainbow Ribbon successfully entered the fourth floor of the Shanghai Dayue City on November 20th, 2012, and then a special brand promoting meeting was held there on November 24th, that is Hello Kitty’s first meeting in Shanghai. Pink journey will certainly blow through Shanghai, making more customers feel fashion and happiness from Hello Kitty!



Hello Kitty is a world-famous kitten born in London. The products that related to this lovable kitten have been popular in the world for more than 30 years. While as Hello Kitty girl’s series underwear, who obtains the authorization from Sanrio, also goes into the Chinese market with consistently sweet, elegance and cuteness.







Hello Kitty Rainbow Ribbon (R.Ribbon) is a new brand of girl’s underwear which is extended by Sanrio Hello Kitty. Sanrio Hello Kitty made ​​a new modification on hand-drawn style to Kitty’s original image, also made the shop in the natural-based style to meet the new brand’s need as well. Providing an opportunity for customers to have a close contact with Hello Kitty, Hello Kitty Rainbow Ribbon hopes everyone in the shop can find their favorite product, and meanwhile, shopping in a relaxing environment to enjoy the rainbow mood, which is brought by R.Ribbon.







Hello Kitty girl’s underwear, except for its grow series, which is tailored for those adolescent girls, also creates a unique type of underwear version for Asian women, bringing a magnificent pink journey for girl’s underwear market.







The newly image store of Hello Kitty girl’s underwear R.Ribbon is focusing on creating an exclusive living space for girls. With main tone – log color, which is close to the nature and cosy, the living space is not only emphasizing on pink, but also matching with bright and changeable colors.







Hello Kitty Rainbow Ribbon successfully entered the fourth floor of the Shanghai Dayue City on November 20th, 2012, and then a special brand promoting meeting was held there on November 24th, that is Hello Kitty’s first meeting in Shanghai. Pink journey will certainly blow through Shanghai, making more customers feel fashion and happiness from Hello Kitty!

Indena Lingerie to Update Brand Image in 2013

Indena Lingerie is planning to alter marketing strategies in the coming season, with a new brand image and product style to meet the Chinese customers.

"Blue means freedom, fair and peace. As a French apparel brand, Indena Lingerie wants to convey the Blue culture to Chinese women. Therefore, we have selected blue as the predominating hue for the label in the coming season.”







"Indena is creating a new life freedom for every woman. It means that we are creating comfortable lingerie and loungewear products that are significant to our life.”







"2013 is an important year for Indena. We would like to add new elements into our brand operation, including visual image, product range and internal structure.” Indena Lingerie General Director said.







Built in 1998 at Shanghai China, Indena Apparel Inc. is a comprehensive cloth company, business catalogue ranging from lingerie, men’s underwear, sleepwear, loungewear to thermal wear.







After ten years’ development, Indena has expanded to Russia, Poland, Ukraine and Kazakhstan. Also, there are independent offices in Shanghai, Guangzhou and Shenzhen respectively.

2013 S/S China Fashion Week Started

2013 S/S China Fashion Week started in Beijing on October 24th, 2012, which lasted for 10 days till November 3rd.

There were 50 apparel brands and related fashion organizations from women’s dress, men’s clothing, wedding dress and shoes areas attended this grand event. 51 fashion designers at home and abroad held 44 fashion shows surrounded by women’s dress, men’s clothing, wedding dress and shoes. In addition, more than 150 new designers participated the design competition finals.



The Chairman of China Association of Fashion Design Li Dangqi said “ We combined the fashion shows and fashion design competition together this time. The fashion shows are about the fashion trends of the coming 2013 Spring&Summer, while the fashion design competition is for the designing talents to reserve forces. This is also the difference between China Fashion Week and other countries’ fashion weeks."



As the first one of the fashion show, NE·TIGER released 2013 SS Senior Custom Clothes under the theme of “Hua Song”, which lengthened the brand spirit of “Connect Ancient & Modern, Integrate Chinese & Western”, and finely combined the elegant, gorgeous and simple apparel culture in Song dynasty and light, transparent and soft international fashion trends in 2013 together, leading the audiences to a peaceful situation and the new fashion of Chinese clothes.

The huge consumption potential in Chinese market just attracted more and more international brands to have a try. Creating Chinese own luxury brand is not only about time but also the shaping and spreading of the brand cultural foundation. Luxury should be a marketing deed of culture but not just a commodity.




Just that night, "Ordifen Cup" China Lingerie Design Contest showed up its fashion charms. Li Xihe, the student from Hebei Science and Technology University, won the golden prize and market potential award through the works of “Corn poppy”. This is the eighth time that Ordifen International Group has cooperated with China Association of Fashion Design in searching of the direction of Chinese lingerie design. Green and eco-friendly went through with this competition.



As far as we know that another biggest feature of this year’s fashion week is to push apparel into cultural area. Besides the conference, China Fashion Week held photo exhibition and fashion drawing exhibition in honor of the 15th Anniversary of China International Fashion Week.