Maoren Has Been Selected As Top 50 Cutting-edge Lingerie

After the tight campaign of vote in 2012 Textile and Garment Industry, Maoren has been selected as top 50 Cutting-edge Lingerie . Established in 1998, Maoren (International) Hong Kong Co., Ltd is the only large modern brand operation group, which focuses on the research and development, manufacturing and operating sexy fashion underwear. The company has set up China Operations Center, and owned its 4 subsidiaries of sole-funded company, joint-venture company, wholly-owned company and holding company in Wuhan, Shanghai, Guangzhou and Hongkong respectively.







After the fissile development for more than ten years, Maoren now grows into a large garment enterprise with annual output value of over 1 billion yuan and sales networks throughout the country. Now the company has several well-known brands, such as "Miiow Classic", "Miiow Secret", "Miiow Kids", "Miiow Sexyzone" and "Maoren Vitality Collection".







"Maoren", as the leading brand of the Chinese fashion underwear, has achieved brand value of more than 3 billion yuan with its strong brand strength and a wide range of reputation. The company's existing product line covers fashion warm wear, bra, home wear, swimwear, yoga clothes, fashion tights and so on.







In recent years, inspired by the passion and dream of the enterprise spirit, a large number of high-quality talents have joined into Maoren enterprise. So the company is also to accelerate the improvement of supply chain management system, to enhance scrolling operations capabilities, forwarding fast to enterprise modernization, scientific management, operations institutionalization and market internationalization.







In the next three years, Maoren group is ready to divide forces into various market segments with its unprecedented compact arrangement. Comprehensively developing from brand, product, manufacture, channel and terminal levels, Maoren group is to fullfil its goal rapidly to create the sexy fashion industry Kingdom. In the next ten years, the enterprise will realize its aims of outlets over a million and sales exceeding 15 billion yuan, growing as China's most influential sexy fashion apparel industry group. At the same time, Maoren will enter into the international market, to create a new era of "leading fashion trend and creating the first oriental charming brand"!

Assya Hiridjee Creates Her Own Brand

French female underwear brand Monette will launch its first lingerie collection in La Reserve Hotel from Dec.13th to Dec.20th. The founder of this new collection is Assya Hiridjee, who was the former designer of French lingerie Princesse Tam Tam.

60 sets of lingerie will be debut and silk will be the main material. Prices range from £190 to £230 and the customers are from 35 years old to 50 years old. Designer Hirijee claims that lingerie is just a key one for the brand, besides, clothing and accessories will be emerged at that moment. The aim of Monette is to open flagship shops in Paris, and then spread into high-end department stores around the world step by step.

Asset Lingerie Launches 2013 Marketing Conference

Asset Lingerie has just launched a two-day marketing conference to announce latest development planning and strategies for 2013 at Yunnan, China.

During Nov 15-16, Asset Lingerie launched a marketing conference at Yunnan to announce the company’s latest development planning and strategies for 2013. Asset Lingerie’s General Director and marketing manager as well as nation-wide wholesales took part into the meeting.

Meantime, Asset Lingerie General Director unveiled the SS13 collection and signed new contracts with four new distributors, thus marking a new height of Asset – expansion into the western China intimate apparel market.

Asset Lingerie General Director said, “It is the contribution of all of our staffs, distributors and most importantly our clients that Asset can enjoy a stable and fast growth in 2012. And now, Asset has had over 3000 sales points in more than 30 cities.

Staff and customer are the resources that we value most. In the future, Asset will continue to carry forward and cultivate the Asset sprit – faithful, excellent, firm and innovative. We promise to offer high quality lingerie product to every Chinese woman.”

LA ClOVER A/W 2012 New Collection

Top brand LA CLOVER insists on providing fitting lingerie for women, using luxurious stretch satin, unique ideas from the senior designers and newest technology to show women's natural confident expression from inside to outside.

1.LA CLOVER Pink Poison

Fabric & Pattern

The fabric of LA CLOVER is using Italian stretch satin, which is exquisite and smoothly comfortable to the skin. Pattern is the currently polupar big flower with some small blossoming flowers.


Cup Shape

3/4 thin & non-woven cup, and the thickness of cup is about 7mm, though the cup is small and delicate, it has good tolerance and well supports. Exquisite lace is sweety and sexy, which is suitable to match with big collarband coats.


Shoulder Belt

Shoulder Belt is using fixed superfine fabric, aero-pressure, matched with the unique U shape design, which can prevent the shoulder belt from gliding effectively and make one move freely.

2.LA CLOVER Dancing Glass


Fabric & Pattern

This kind of lingerie is using weft knitting superfine fabric, which is soft to touch, comfortable to wear, and the design is generous and sweety.

Style

The breifs with delicate and small mid-waist design just highlight the slender legs. In addition, the design in waist is cosy and practical to move freely.

Crotch

Using 100% pure cotton fabrics, the crotch is close to skin, very comfortable. In particular, strong wet absorption ability can bring you the feeling of nature and health.

3.LA CLOVER Dreaming Neuschwanstein Castle


Fabric & Pattern

This collection uses ultra-thin mesh matching with stretch satin fabric. Vivid flower patterns are just like the spread-open wings butterfly, which is sexy and elegant.

Style

Classic waist straight angle design has a good package hip ability. Three-dimensional structure of crotch make one feel more comfortable.

Crotch

Using 100% pure cotton fabrics, the crotch is close to skin, very comfortable. In particular, strong wet absorption ability can bring you the feeling of nature and health.

Eres Accelerates Its Global Expansion

Chanel subordinated brand Eres lingerie will open its first flagship shop in Kiev, Russia on Nov. 25th, also it will open another shop in St. Barth on Dec.1st.

Early in August, Eres has already opened its first store in Russia., and in September, Eres set up its first shop in Istanbul, Turkey.

Eres managing director Olivier Mauny said that the chance in Russia market is mature. Eres believes that Russia is a promising market in consideration of the purchasing power in European Eres flagship shops from Russia tourists.

For why proceeding expansion in Turkey, Olivier Mauny claimed that on one hand, compared with other countries in Europe, Turkey has a better economic condition; On the other hand, the coastal city characteristics of Istanbul can help the brand’s expansion. Also, Caribbean St. Barth is a suitable place for expansion since there are so many high-end customers.

Last Spring，Eres opened its first independent store in Las Vegas Crystals City Center and Toronto. In particular, Toronto store is located in Cumber Street, the heartland of a wealthy area.

By the end of 2012, Eres will has 31 regular chains and franchisees around the world.

Shapewear Giant SPANX Opens the Fisrt Regular Chain

Shapewear giant SPANX will launch its first regular chain in this Friday and it plans to begin its global expansion to challenge other lingerie giants.

SPANX’s first regular chain will be opened at TysonsCorner Center, a top-end shopping center located in McLean, Virginia. McLean is a suburb of Washington DC, whose per capita income there is over $80,000.

Products of SPANX were being sold in 11,500 department stores, boutiques and online stores around 40 countries in the world, however, SPANX has never run independent retail store. This Friday, Sara Blakely will go to McLean in person to cut the red ribbons for Spanx’s first retail store. Early in March, the CEO of SPANX Laurie Ann Goldman said to the Forbes that the next step of Spanx was overseas expansion. “Our international business is just beginning.”Goldman said.

Ten years ago, Sara Blakely began to sell her invention, a modern design tight, and her counter was a folding table inside Neiman Marcus.

Now, the status of SPANX in lingerie dustry is equivalent to Kleenex’s status in the paper towel industry: Spanx is representative of shapewear brand and its profit amount in 2011 was nearly $250 million. The shapewear giant enterprise makes 41-year-old Sara Blakely becoming one of the world’s self-made young female billionaires and being on the cover of Forbes Magazine.

Wacoal Releases“WARM & SOFT”Warm Wear Collection

Is really feeling warmer when wearing more clothes in winter? Absolutely not！Choosing a good warm wear is the key point.

Wacoal AW12 new “WARM & SOFT” warm wear collection, adopted imported SOFTWARM yarn, can absorb sweat from human body and translate dampness into heat energy to realize heating warm. Meanwhile, it can also discharge excessive dampness outside and keep the body dry. Superfine yarn makes the warm wear more light and soft. What’s more, Wacoal added fashion design into its warm wear, which is becoming the visible fashion through the fashionable elements, current color tones and elegant details.

Who says one can’t own both fashion and warmth? Wacoal “SOFT&WARM” warm wear not only makes the fashion pioneers no need to endure the winter cold any more, but also gets the distance closer between warm and glamour when wandering in the prosperous city.