Shapewear Giant SPANX Opens the Fisrt Regular Chain

Shapewear giant SPANX will launch its first regular chain in this Friday and it plans to begin its global expansion to challenge other lingerie giants.

SPANX’s first regular chain will be opened at TysonsCorner Center, a top-end shopping center located in McLean, Virginia. McLean is a suburb of Washington DC, whose per capita income there is over $80,000.

Products of SPANX were being sold in 11,500 department stores, boutiques and online stores around 40 countries in the world, however, SPANX has never run independent retail store. This Friday, Sara Blakely will go to McLean in person to cut the red ribbons for Spanx’s first retail store. Early in March, the CEO of SPANX Laurie Ann Goldman said to the Forbes that the next step of Spanx was overseas expansion. “Our international business is just beginning.”Goldman said.

Ten years ago, Sara Blakely began to sell her invention, a modern design tight, and her counter was a folding table inside Neiman Marcus.

Now, the status of SPANX in lingerie dustry is equivalent to Kleenex’s status in the paper towel industry: Spanx is representative of shapewear brand and its profit amount in 2011 was nearly $250 million. The shapewear giant enterprise makes 41-year-old Sara Blakely becoming one of the world’s self-made young female billionaires and being on the cover of Forbes Magazine.

Wacoal Releases“WARM & SOFT”Warm Wear Collection

Is really feeling warmer when wearing more clothes in winter? Absolutely not！Choosing a good warm wear is the key point.

Wacoal AW12 new “WARM & SOFT” warm wear collection, adopted imported SOFTWARM yarn, can absorb sweat from human body and translate dampness into heat energy to realize heating warm. Meanwhile, it can also discharge excessive dampness outside and keep the body dry. Superfine yarn makes the warm wear more light and soft. What’s more, Wacoal added fashion design into its warm wear, which is becoming the visible fashion through the fashionable elements, current color tones and elegant details.

Who says one can’t own both fashion and warmth? Wacoal “SOFT&WARM” warm wear not only makes the fashion pioneers no need to endure the winter cold any more, but also gets the distance closer between warm and glamour when wandering in the prosperous city.

DuPont & Pacific Textiles Co-optimize Cotton Textiles Production

DuPont announced that DuPont’s enzyme, latest innovation co-working with Pacific Textiles, can be used to replace traditional chemicals in cotton textile processing, so as to save time and water in production course.

DuPont claimed that the enzymes are derived from natural resources and are friendly to environment. Massive water and energy can be reduced if the enzymes, called PrimaGreen, instead of traditional caustic chemicals are used in the processing course.

DuPont Industrial Biosciences Vice President John Panieri said, “The results of these text conducted by Pacific Textiles show that we can bring it to real full factory scale. It offers a more eco-friendly, high-quality and cost-effective alternative for cotton textile manufacturing.”

The results prove that the PrimaGreen, as a replacement for traditional chemicals in cotton textile processing, can averagely reduce 70 percent water and 27 percent energy.

Products made by these cottons also show good whiteness value and maintenance of fabric strength and weight after examinations.

Invista Launches First Textile Research Center in China

Fiber specialist Invista launched the first textile research center in mainland China. With gross investment up to 7.3 million USD and total space over 3000 sqm, Invista continued to expand the China market.

The new research center was built in Qingpu, a district of Shanghai, China. Its foundation demonstrated Invista’s commitment to develop innovative technologies and products. It was planned to speed the development and application of new fabric and to enhance customer’s competitive edge.

Executive vice president of Invista Dan Kotkin said, “Our vision for the apparel business is to create value through differentiation in areas such as products, operations and services, to help local customers give their products the edge they need to succeed in this highly competitive market. Building this research center, our fourth in the world, is a milestone in our strategic focus on China. We hope accelerate development and innovation in the apparel and textile industry in China. We will continue to deliver industrial innovations to Chinese customers.”

According to the press release, the new center will focus on application and commercialization of new fibers, fabrics and garment innovations. Besides, it will offer customers different texts and solutions on various aspects, including yarn knitting, dyeing and finishing.

Except for the Chinese research center, Invista owns other three facilities in US, Italy and Taiwan.

Huit Autumn Winter 2012 Llingerie Collecton

Global Intimate Wear

http://news.globalintimatewear.com/Collections/7135/Huit_Autumn_Winter_2012_Llingerie_Collecton.html


Huit autumn/winter 2012 lingerie collecton brings you back to roaring 1940s Pairs with soft and structured design.



The quirky Evivoque style embraces a mix of vintage and modern in a range that comes in black and violine, and can be sold as a full cup or air bra with matching thong or brief.



Icone delivers an elaborate graphic look with extensive trim work and border detail. The modern range is available in black and dark pink and comes with a half cup bra and range of shaping briefs and bodies.



Rumeur is all about romance and comes in black or red with floral lace.



The Parisian district of St Germain in the 1940s is captured in this collection of semi-sheer graphic print lingerie

Calvin Klein Underwear launched Autumn 2012 New collection

http://news.globalintimatewear.com/Collections/7020/Calvin_Klein_Underwear_launched_Autumn_2012_New_collection.html


In August 15th, Calvin Klein Underwear, owned by Calvin Klein, Inc. launched its autumn 2012 collection global Ad campaign. In August 15th, Calvin Klein Underwear, owned by Calvin Klein, Inc. launched its autumn 2012 collection global Ad campaign.

Produced by well-known photographer Steven Klein in New York and modeled by Holland supermodel Lara Stone, The black-and-white campaigns used the black and white colors to contrast the enchanting curve so as to promote Calvin Klein Soft-wire Push Positive collection in autumn 2012.

Calvin Klein Underwear flagship stores echo this new collection campaign through fresh and bright visual effect. At the same time, iPad application is also introduced to inside store, aiming to let salesmen provide products information and assist sales in an interactive way. The deliberately selected Calvin Klein Underwear’s flagship stores around the world will equip the above promotion tools. In addition, key markets in America, Europe and Asia will exhibit window posters outside stores.

Calvin Klein Underwear’s latest collection “Push Positive” has perfect design of function which makes female’s breast sexier, more comfortable and more flexible, creating an inside-out sexy and minimalist style, to be considered as the ultimate solution of modern women’s underwear. Compared to traditional bra’s wire design, the Push Positive adopts creative plastic wire processing technique to make women breasts’ curve more enchanting. This new type butterfly shape underwire, flectional and extremely light, can concentrate breasts and bring the comfort than ever. Soft and bright micro fiber and bikini series feature timeless and classic black mesh lining matching with rich colors.

Still ranking the first place of global models, Lara Stone continues her many years’ cooperation with the brand. Her earliest catwalk show for Calvin Klein Collection is in spring 2007. Since 2012 autumn, her participated in the Calvin Klein’s own brands’ advertising photoshoot.

Figbt Launches Ordering Conference for SS13 Shapwear Collection

http://news.globalintimatewear.com/Brands/7022/Figbt_Launches_Ordering_Conference_for_SS13_Shapwear_Collection.html


Chinese-based shape wear brand Figbt launched pre-ordering conference for the SS13 shapewear collection at Shenzhen China on 13th Aug 2012.

Named as “Catch the opportunity and win the future”, the pre-ordering conference of Figbt was held on 13th Aug at Shenzhen China. Reviewing the year of 2012, Figbt had great development both on function and design. The presence of various fashion shows also enhanced the brand image of Figbt.

In the face of the burst of a variety of shaping wear labels and rise of Chinese underwear market in recent years, Figbt confronted the challenges and developed itself based on 14-year experience on shapwear production.

Figbt showcased the SS13 shape wear collection in the meeting and the attendee expressed their preference to this new range. Detailed stage design, gorgeous models and considerate arrangement received much applause from the audiences.

The conference is made up by three parts: fashion catwalk, function revelation and explanation of 2013 marketing strategy. The new collection consists of six ranges and each one has unique style and function.

"Dealers have a profound and all-rounded understanding on Figbt via the conference. At the same time, Figbt also hope to deepen our cooperation with agents in different provinces to achieve a bright future”, Figbt marketing director said in the trade fair.