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2011年4月5日星期二

Get some tips from lingerie interviews if you want to open a lingerie shop

As a lingerie lover I would like to do some small lingerie business one day but not today maybe, I always heard some friends asked:" what kind of business you think it have big profit?"I want to say no business leave big space for you to develop but you need to do your best to find which one is suitable for you to operate and earn a lot from others' experience, put other's skills into practice to get the result weather it is ok for you. Such as lingerie shop, whatever it is actual shop or visual shop in internet, firstly you should find out examples, maybe in same country, same city, you tell yourself to master the initial steps before you open your formal lingerie shop, you can get some tips from others experience, here comes! Find out it and read it.

2011年2月21日星期一

Enjoy nice lingerie collection

Sometimes the surest way to success is to take things slowly, one step at a time. Just ask Michelle Taylor.
Long before she was leading one of the UK’s hottest new luxury lingerie brands, Taylor had a business plan to get her there. Now, barely a year after launching her glamorous lingerie label Tallulah Love, Taylor is quite literally taking on the world.




2011年1月24日星期一

CHINA LINGERIE CEREMONY

Chinese lingerie ceremony was hold one month ago in Foshan, Guangzhou, China. Below are some pictures we would like to share with our visitors. It is well known that Chinese lingerie industry lags behind the European lingerie, it needs to learn a lot from international top fashion lingerie labels due to its short development history.We are looking forward to cooperate with abroad lingerie partners to broaden the potential China underwear market.

2010年12月16日星期四

内衣 美丽的传说: CHINA: Investigation uncovers widespread textile p...

内衣 美丽的传说: CHINA: Investigation uncovers widespread textile p...: "China's textile industry is being urged to clean up its act after investigations uncovered widespread pollution in two textile factory town..."

CHINA: Investigation uncovers widespread textile pollution


China's textile industry is being urged to clean up its act after investigations uncovered widespread pollution in two textile factory towns in Guangdong province that make blue jeans and bras.

The probe by environmental campaign group Greenpeace found high concentrations of heavy metals in toxic discharges at Xintang and Gurao.

And it is now calling on the local government to launch an investigation into the sources of pollution, and the textile industry to take steps to reduce and eliminate the use and release of hazardous chemicals during production.

Xintang is known as the 'Blue Jeans Capital of the World' since more than 40% of its jeans are exported to the US, the EU, Russia and other countries. It produces 260m pairs of jeans annually, or more than 60% of China's total jeans production and equivalent to 40% of all the jeans sold in the US each year.

Meanwhile, 80% of Gurao's economy is related to the underwear and lingerie industry. Each year the so-called 'Capital of Sexy' produces 200m bras - enough for one-third of the woman in China.

"Xintang and Gurao are symbols of success in China's export-model economy, yet we were horrified by the environmental degradation we saw during our fieldwork visits from April to September," said Greenpeace Toxics campaigner Mariah Zhao.

"Though we cannot pinpoint the pollution sources definitively at this stage, it's worth noting that textile is the dominant industry in both towns by a long run."

Testing by an independent laboratory revealed heavy metals such as copper, cadmium, and lead in 17 out of 21 samples of water and sediment from Xintang and Gurao. One sediment sample from Xintang contained cadmium at concentrations 128 times in excess of national environmental standards.

"Dyeing, washing, bleaching, and printing are some of the dirtiest processes in the textile industry, requiring high volumes of water as well as heavy metals and other chemicals," explained Zhao. "And Xintang is home to the complete blue jean manufacturing process, including dyeing, bleaching, and washing."

Workers in the industry also testified to Greenpeace, commenting on the smell and colour of the water discharged from the dyeing factories upstream.

"With China nicknamed 'the Factory of the World,' it's important to remember that Xintang and Gurao are emblematic of the larger problem of dirty textile manufacturing - they are just two of 133 textile industrial clusters in the country," Zhao added.

"The responsibility of wastewater regulation and phasing out hazardous chemicals in textile manufacturing must be faced by not only Xintang and Gurao's industries and government, but also throughout China."

"We also hope that consumers will join us in pushing for change from the government and their favourite clothing companies. It would be tragic if fashion and economics comes at the cost of China's clean water resources."

2010年11月17日星期三

内衣 美丽的传说: How to figure out the right annual trends for the ...

内衣 美丽的传说: How to figure out the right annual trends for the ...: "How to figure out the right annual trends for the lingerie brands to catch?by Shellamao 11/18/2010 Final season of 2010 arrives, man..."

How to figure out the right annual trends for the lingerie brands to catch?

How to figure out the right annual trends for the lingerie brands to catch?
by Shellamao         11/18/2010

Final season of 2010 arrives, many different lingerie trends 2011 has been publishing in different fashion magazines, newspapers and websites etc by variety of fashion trend agencies. As a lingerie manufacture which owns its own RD centre will feel glad to see the out-coming fashion trends, meanwhile they will be confused by the different trends which speak different themes in vary way. For them, the most important thing is to figure out the suitable annual trends for the lingerie brand to catch, How to choose the right trends according to brands’ own market? I would like to simply analyze it from below 4 aspects,

Firstly, what kind of products are you dealing with?
Different products have different design requirements, for example, if we deal with swimwear, we need to emphasis on the trends of swimwear such as fabrics, color, market etc, of course we can take some other products’ trend into consideration to make right decision. I personally think the fabrics for swimwear must be the first factor when we decide to follow some trends, because fabric of swimwear is different from the common lingerie, its function should be given first priority, furthermore speaking, color will be the second key-point, the sites that swimwear will be wear are beach, swimming pool etc, people come here especially for relaxing, therefore we need to take their entertainment mood seriously---

Secondly, what kind of markets are you operating?
Market is the most important factor for the lingerie designers to take. A good designer must be a good market specialist, who is familiar with their lingerie products market level, knowing well about the definition, the requirements, management mode of the lower market, middle market or high class market. Under this circumstance, you are skilled to choose the right trends of your own products, the suitable trends will be the wings of your products, bringing your design bright future.

Thirdly, Designers should pay much attention to your customers’ appetites.
Lingerie designers should carefully take customers’ appetites into their mind, the named good design has no customer will be a failure, which will lead to the severe sales statistics’ drop. I suggest the designers to have investigation before put the design into production, choosing a group of people to show different trends of fabric, color, designs etc for them to choose, 7 of 10 choose the same trend, we can define this design as public piece theme, choosing another special trends as the unique design for the special groups, in this case there will be no necessary to worry about the market blank and loss---

Fourthly, take your cost as reference.
Some trends will cost a lot, therefore we need to consider our actual situation to choose the economical and nice trends for our design application. If our market is middle market, when we choose the trends, we need to consider the technology innovations which we can afford, the crucial is that your customers can afford, adapting to our market orientation. In pursuit of high class trends with valued and expensive technologies are not suitable for the lower market brands and middle market operator, because the limitation of your terminal market consuming ability, which will bring the company brands operation a mess and an unexpected change! Just try it when you have strong capability to play it!

Basing from the customers’ standings to choose suitable lingerie trends will give you more valuable experience, I sincerely hope my suggestion can benefit you and intrigue your spark of creative idea in lingerie trends adoption.