City Lovers Successfully Launched the New Collection Conference

City Lovers Lingerie launched its new collection conference in Rongcheng Fuzhou, Fujian Province on December 13th, 2012. Over 200 merchants from Jiangxi, Fujian attended this conference.

City Lovers Lingerie launched its new collection conference in Rongcheng Fuzhou, Fujian Province on December 13th, 2012 after successfully launching its new collection conference in Changsha, Wuhan Province.

At the conference, City Lovers delivered the information of their products and sales to their potential and intention clients through the products display and catwalk show. City Lovers Showcased nearly 200 sets in different styles at the entire conference. Bright colors, fashionable styles, unique brand connotation were presented vividly by models, and so many merchants were interested in City Lovers at the conference.

City Lovers attracted so many merchants to join them with its high quality products, brilliant services and strong brand strength at this conference. In addition to over 10 merchants, who signed at the conference, there were lots of intention clients who want to go to visit the company. This conference expanded the road and spread the advantages of the brand, which was widely and highly praised by the merchants from Fujian, Jiangxi Province.

Through the conference, we’ve seen that City Lovers’s success in the commercial top city of Fuzhou is not just by chance. City Lovers’s successful rise is inevitable since a good brand is created by the enterprise and franchisee.

The conference was not only an exciting fashion feast, but also a brand culture exhibition of City Lovers. Meanwhile, it was also a good chance for Chinese fashion lingerie brand and Fujian, Jiangxi markets to get in touch with each other closely. How to continue the brand myth of City Lovers in 2013? Let’s look forward to it!

Omisa Launches SS13 Lingerie Collection at Foshan

On November 28, Omisa launched the Spring/Summer 2013 lingerie collection at their Foshan office. This is the first range of Omisa directly sold in the Guangdong intimate apparel market. More than 300 people, including dealer, wholesaler and retailer, took part in the press conference.

Fashionable and classic, the new collection starts at 169RMB for bra, 49RMB for briefs and 199RMB for chemise.

Omisa general director announced product positioning and specific development plan for the next five years.

Omisa said, “Omisa promises to offer splendid service and excellent product to every customer. Omisa lingerie is the combination of femininity and elegance. We are dedicated to create classic silhouette with delicate details and quality materials.

Now, customers can buy our product via flagship stores in Hubei, Hunan and Guangdong, as well as numerous retailing boutiques around China.”

Omisa is a young lingerie label in China, product range including lingerie, loungewear, sleepwear and accessories.

PVH Makes Future Plan for Calvin Klein

PVH Group, who bought Warnaco with the price of $2.9 billion on October 31, 2012, has possessed Calvin Klein brand on completion of the deal, while Warnaco will continue to hold Calvin Klein lingerie series. The president and CEO of PVH Group Emanuel Chirico said on the meeting that the Group has made a new future plan for Calvin Klein brand.

The president and CEO of PVH Group Emanuel Chirico said on the meeting that the Group has made a new future plan for Calvin Klein brand, and believed that it will start to produce results next year. The key of the future plan is to improve the quality, emphasizing the design to strengthen the brand image in the market.

PVH Group, who bought Warnaco with the price of $2.9 billion on October 31, 2012, has possessed Calvin Klein brand on completion of the deal, while Warnaco will continue to hold Calvin Klein lingerie series.

It is reported that the third quarter performance of Calvin Klein brand is very ideal, with income rose 6.1%, which is up to $319.6 million, and operating income rose 7.3%, which is up to $92.4 million. The franchise business performance of Warnaco is not bad although the performances in the past few quarters are not very well.

Chaonan Underwear & Loungewear Fair 2012 Records Turnover up to 5.8 Billion RMB

Chaonan Underwear and Loungewear Fair 2012 came to a satisfactory ending on September 28th, 2012, with gross turnover up to 5.8 Billion RMB.

The Chaonan Underwear and Loungewear Fair 2012 was held at Chaonan, Guangdong, China from September 26-28th 2012.

According to official news, over 30 firms signed preliminary agreements, including raw material supply and production order, during the three-day trade fair. Overall turnover reached 5.84 billion RMB, which involved 174 domestic apparel firms and dozens of foreign companies.

The Chaonan District has come into being a complete industrial chain. Until Jan 2012, there were 10245 apparel firms in this area, including high-end labels Maniform and Autumn-deer.

Xiashan Town, Chendian Town and Liangying Town are three most famous underwear production bases in the region.

Nowadays, Chaonan District has become one of the most important underwear and loungewear production bases in Mainland China

Last year, output value of Chaonan District surpassed 32.9 billion RMB and its production volume took account for 40% in the domestic underwear market.

Embryform Launched “Cooperation & Appreciation”Conference in Dalian

Embryform, the leading enterprise in underwear industry and "the most valuable brand of listed company" in China Securities Golden Bauhinia Award, has jointed hands with the retail giant Dashang Group to launch "Cooperation & Appreciation" strategic cooperation conference in Dalian head office New Matt on November 29, 2012.

At the same time, Embryform also presented crystal cup to Dashang on behalf of the trust and cooperation, and expressed the most sincere thanks to the customers’ strong supports for many years.

The fashion conference of Embryform showed at the same period with its four big brands of Embryform, Fandecie, Comfit, Liza Cheng. The perfect combination of fashion and sexy, deduction of elegance and vigor brought a visual feast to the Dalian consumers.

As the major section of “Comfit”, the body caring brand of Embryform, also held underwear body new revolutionary activities in Dalian, helping the local women set up scientific and healthy body cognitive and updating their concept of healthy body.

Bodibody Introduces New Seamless Male Underwear Range

Male intimate apparel brand Bodibody has launched a new seamless underwear range that applies to latest human-engineering design.



Bodibody marketing manager said, “Our latest male underwear range is specially designed for the Chinese market. After a comprehensive market survey and research, we have been aware of body changes of Asian male. Combining unique designs and latest Spandex fabrics, Bodibody introduces the new Seamless range to Chinese customers.







Featuring sleek lines and seamless design, the new collection can ensure firm support and great breathability. Our new underwear product can also build a ‘better bottom’ and meantime offer special protection for the crotch area.







I am confident that this new collection will receive positive response from Chinese customers.”







The collection is now available at our street stores and online shop, as well as nation-wide shipment is accepted.







In 2012 annual report, Bodibody announced stable growth against economic conditions following development and innovation in men’s underwear technology and design.

Australian Brand Zimmermann Announces the Expansion of E-commerce

Australian fashion life brand Zimmermann, which is known for fashion&chic design of clothing and swimwear, has announced its expansion of e-commerce on Nov.20th, 2012. Zimmermann’s online store Zimmermannwear.com opens to the customers except for Australia and United States areas for the first time.

Australian fashion life brand Zimmermann, which is known for fashion&chic design of clothing and swimwear, has announced its expansion of e-commerce on Nov.20th, 2012. Zimmermann’s online store Zimmermannwear.com opens to the customers except for Australia and United States areas for the first time, and now has started the delivery serivice in the United Kingdom, Europe, Asia, Canada, South America, the Middle East and the Caribbean areas.







Zimmermann's new customers can purchase a full set of clothing and swimwear collection through the e-commerce site. The site now is launching a new swimwear and holiday collection, which is suitable for holiday travel. Zimmermannwear.com will provide all customers with high quality services.







Mature femininity, clever color collocation and exquisite&innovative pattern reflect the essence of Australian famous swimwear and clothing brand Zimmermann. In 1991, Nicky Zimmermann with her sister Simone Zimmermann introduced the Zimmermann clothing line, and then the brand soon expanded to swimwear field.







As one of fashion swimwear brand, Zimmermann has led the trend in Australia and won a lot of loyal followers from then on. With beautiful sexy defined lines and fashionable colors and patterns, Zimmermann bikini and leotard have become the new benchmark for high-end swimwear. While the clothing line brings its unique style from the beach to the streets, is more and more popular by customers.







In addition to swimwear and clothing collection, Zimmerman is also involved in the split swimwear, children's clothing and accessories field and has become the preferred choice of a real fashion life brand for customers.







So far, Zimmermann has 15 independent stores in Australia, and has opened its first U.S. stores in Los Angeles, California in 2011.