How to figure out the right annual trends for the lingerie brands to catch?

How to figure out the right annual trends for the lingerie brands to catch?

by Shellamao         11/18/2010

Final season of 2010 arrives, many different lingerie trends 2011 has been publishing in different fashion magazines, newspapers and websites etc by variety of fashion trend agencies. As a lingerie manufacture which owns its own RD centre will feel glad to see the out-coming fashion trends, meanwhile they will be confused by the different trends which speak different themes in vary way. For them, the most important thing is to figure out the suitable annual trends for the lingerie brand to catch, How to choose the right trends according to brands’ own market? I would like to simply analyze it from below 4 aspects,

Firstly, what kind of products are you dealing with?

Different products have different design requirements, for example, if we deal with swimwear, we need to emphasis on the trends of swimwear such as fabrics, color, market etc, of course we can take some other products’ trend into consideration to make right decision. I personally think the fabrics for swimwear must be the first factor when we decide to follow some trends, because fabric of swimwear is different from the common lingerie, its function should be given first priority, furthermore speaking, color will be the second key-point, the sites that swimwear will be wear are beach, swimming pool etc, people come here especially for relaxing, therefore we need to take their entertainment mood seriously---

Secondly, what kind of markets are you operating?

Market is the most important factor for the lingerie designers to take. A good designer must be a good market specialist, who is familiar with their lingerie products market level, knowing well about the definition, the requirements, management mode of the lower market, middle market or high class market. Under this circumstance, you are skilled to choose the right trends of your own products, the suitable trends will be the wings of your products, bringing your design bright future.

Thirdly, Designers should pay much attention to your customers’ appetites.

Lingerie designers should carefully take customers’ appetites into their mind, the named good design has no customer will be a failure, which will lead to the severe sales statistics’ drop. I suggest the designers to have investigation before put the design into production, choosing a group of people to show different trends of fabric, color, designs etc for them to choose, 7 of 10 choose the same trend, we can define this design as public piece theme, choosing another special trends as the unique design for the special groups, in this case there will be no necessary to worry about the market blank and loss---

Fourthly, take your cost as reference.

Some trends will cost a lot, therefore we need to consider our actual situation to choose the economical and nice trends for our design application. If our market is middle market, when we choose the trends, we need to consider the technology innovations which we can afford, the crucial is that your customers can afford, adapting to our market orientation. In pursuit of high class trends with valued and expensive technologies are not suitable for the lower market brands and middle market operator, because the limitation of your terminal market consuming ability, which will bring the company brands operation a mess and an unexpected change! Just try it when you have strong capability to play it!

Basing from the customers’ standings to choose suitable lingerie trends will give you more valuable experience, I sincerely hope my suggestion can benefit you and intrigue your spark of creative idea in lingerie trends adoption.

Is it necessary for Lingerie brands pay much attention to lingerie package?

IExquisite lingerie package bring potential market share for Lingerie brands

Author Shella (Mao Feiqiong)            10/29/2010

Market specialists estimated that there will be large leap over lingerie sales statistics in the future 5 years, more and more Chinese and abroad female than ever start to spend their spare time in lingerie enjoying and buying. They even spend much more in buying high quality lingerie with unique functions to shape their body. The up-rising market demands ask lingerie manufactures for higher standards on lingerie package. We can predict that nice lingerie package will become a trendy. Considering the special characteristics of lingerie, the lingerie package not only need to pay much attention to its color, print, words and function but also give much concerning on its culture, which can bring inspiration to the consumers directly or indirectly.

A report published in Packaging world magazine on May, 2010, Written by Jim George shows that many global famous lingerie brands such as La Senza, a well-known lingerie retailer in Canada and 30 other countries,started to extend their branding into classic package to express its brand characteristics of sexy, feminine, sophisticated, and indulgent. Another report about Topshop from the same magazine by Jim George reported that Topshop, which is introducing a family of make-up products in package designs which are unusual packaging in its industry. Another report By Raptorfan from Newser User shows that Victoria’s secret bag makes women feel sexy---

We can infer from above reports that the nice design lingerie package will be a trend for global lingerie brands to seize their potential market share. The lingerie brands with exquisite packing will match with its popularity among the customers. Lingerie consumers will ask for unique package service with spending higher on lingerie to express their inner emotion.

Cite shopping mall as example, lingerie zones are attractive when we place first glance on, varieties of lingerie in different colors with different prices were hanging in each store, We approaching them, giving it a try and ask the shop assistant to package one for ourselves, they drag out one piece from the bottom drawer, we saw the drawer is in a mass with plastics, advertisement books even a bottle of water, at this moment, Do we feel a little depression to think that why we spend more than 100 dollars to buy one piece with latent virus under bad disposing environment? Maybe next time we will strictly with ourselves in lingerie purchasing. Actually, it is common attitude among consumers when they meet with the occasion as above, with the improvement of people’s living standard, consumers ask for better product service when they pay for it. As lingerie manufactures, we should take this seriously to think out resolution for lingerie’s package. R&D design success is not just for lingerie itself, attaching more attention to lingerie package will bring the whole products collection life to express lingerie’s design, function with brands concept. The package I refer to is not common export package, it is super package focus on sexy and classic lingerie which are mainly selling though retailing mode. For the brands, the package is not only mean of expressing your brands concept and design intention but also sometimes big and tank function package can play the role of cabinet for the consumers to change and wash their lingerie. The consumer range are widely in special occasions such as valentine’s day or other anniversaries, lingerie with exquisite package will be the first choice for different customers to buy for their intimates as gift.

Giving priority to the lingerie package, which aspects we should pay much attention to?

Firstly, the lingerie package should manifest products’ characterists.It is well know that lingerie was grouped into different categories such as bra, pant, lingerie, bikini, thermal, loungewear and shape-wear etc. We infer from its different characteristics that different designs have its own package requirements, currently the whole lingerie industry are lack of environment protection acknowledge on lingerie package sector except common advertisement hangtag with simple gift bags in plastic or paper etc, which is commonly used for pants, bikini, thermal, loungewear etc products, for sexy lingerie and shape-wear, I think the package should make further efforts to express the products function, lingerie usage, design concept and brands culture in innovation ways instead of usual way.

Secondly, considering lingerie package as a skin protector, it is widely acknowledged that ingerie is close to people’s skin, therefore the package should be made of healthy material, function as a supplementary products to support underwear’s shape especially for shape-wears etc. I personally recommend blister package, which is best choice to keep lingerie shape.

Thirdly, we can make best use of lingerie fabrics covering in the lingerie package to express feminine traits, such as lace, silk in butterfly or other unique shape.

In general, a good lingerie package marketing with nice product design in elegant shape, colors, slogan etc will be lingerie brands’ image models to publicize the brands cultural and bridge for lingerie products and substantial customers, the sector of lingerie package is new and potential market for both Chinese lingerie industry and abroad lingerie brands.

 www.globalintimatewear.com

How to bridge the market gap between Chinese lingerie and abroad lingerie?

How to bridge the market gap between Chinese lingerie and abroad lingerie?

Author: Shellamao   date:10/12/2010  from:Globalintimatewear

Chinese lingerie market’s reform and opening to the outside world will bring both local lingerie labels and abroad lingerie brands big profit. Before we seize the forthcoming benefit we should have clear idea about the market gap between both parties. How to bridge the market gap for better cooperation and development will be the focus of our preliminary work!

What are the gaps between both markets on earth? We can set about this confusion from below five aspects,

Firstly, it must be the market development.

It is known that Chinese lingerie market just get through no more than 50 years since the first modern bra concept comes from Russia, comparing to the European lingerie history, Chinese lingerie market is still a green hand. For mature abroad lingerie market, Chinese lingerie market is full of opportunities and challenges because its juvenility.

Secondly, we will talk about markets management mode.

For lingerie brands, both parties know that the development of brands better with its own characteristics to differentiate from thousands of hundreds same kinds. Western brands do better than Chinese brands in this aspect, they successfully characteristic themselves by its outstanding theme products design, subsidiary decorations, exceptional service & management culture not only in the retailing but also agent management, we can obviously tell them from others when we put the first glance on its shop or products. It is good that Chinese lingerie labels do their best to copy or learn their market management mode, but the sad point is that millions of Chinese lingerie brands do the same work. Chinese lingerie brands are in pressing need of brands markets management mode training, what’s the really meaning of brands? How to successfully establish popularity among consumers?

Thirdly, turn the point to the designers’ labels.

We must admit that big difference between Chinese lingerie market and European lingerie market for designers’ labels. I had ever written an article about this concerning Chinese lingerie market. In European market, It is widely acknowledged that designer’ labels own itself with special groups with unique taste, they enjoy designer’s label not only just searching for profit but a sense of inspiration encourage people to enjoy their own life without considering outside comment. Under this circumstance, lingerie masterpieces and innovations could be brought out without hesitation. Chinese lingerie brands should learn this kind open-minded management concept to encourage more designers express their passion and point of views freely, don’t put too much market benefit on designers’ shoulders.

Fourthly, it must be the technologies application process.

Although Chinese lingerie labels tried their best to import many advanced technologies skills from European market, but they are still green in its rightful application, sometimes we can hear the shop assistant recommend us their innovation in fabric, they talk a lot but the consumers are still innocent about its function, even sometimes as a consumer we doubt that if the shop assistant know well about its own products, it will be big waste for cost I think. There must be big problems in its application process, the application of new technology is not just for engineer department but sales department.

Fifth, it is the pursuit of details.

I have ever read a saying that the Chinese in pursuit of relationship but westerners focus on its textures. That’s difference between two countries’ market conception even we can see the strong foundations to prove it in our daily life. What we can do it not just compliant but accept its existence to find common place if we decide to benefit from others’ blank or proficiency. Most of Chinese lingerie enterprises focus on a general outline of project achievement, they are satisfied about its 70% accomplishment neglecting of detail perfecting, and actually success lies in details.

After lingering about the generally differences or gaps between Chinese lingerie market and European market, what we need to do is face it rationally and do our best to improve and get over it. How to bridge the market gap between Chinese lingerie and abroad lingerie?

I think we need to equip ourselves with modesty attitude, accepting our disadvantage and others’ advantages, learning others through professional training lectures or read the updated articles in the lingerie industrial web, concerning what happens beside us or in the far modern lingerie market, sharing your designers with publics to receiving constructive comment or suggestions from linger experts or colleges, importing famous lingerie designers conception or management mode through an experienced lingerie platform or by yourself diligent study and high efficient communication. Don’t be proud of temporary success in market statistic, blowing off is dangerous for further advancement and post threaten for clearly understanding of itself and others, bringing chance for your components to wipe out you easily.

内衣 美丽的传说: Will Lingerie Group Buying Website be a Billion-RM...

内衣 美丽的传说: Will Lingerie Group Buying Website be a Billion-RM...: "Purchasing a 369RMB Triumph bra for only 79RMB? No, you are not daydreaming. You can get an unbelievable good deal by making purchases tog..."

Will Lingerie Group Buying Website be a Billion-RMB Business?

Purchasing a 369RMB Triumph bra for only 79RMB? No, you are not daydreaming. You can get an unbelievable good deal by making purchases together in a new breed of “group buying” websites in China now.

In recent days, “group buying” is the hottest keyword that is referred on TV, radio and our circle of friends. It has become the most popular way of shopping in China that attracts a large group of buyers each day for a good deal. This sales strategy has proven to be the most successful shopping strategy in China that connects strangers over the internet to purchase the same item. In this way, the shoppers can benefit by paying less while the business benefits by selling multiple items at once.

Nytuan.com is one of these group-buying websites while different from them, because it is only dedicated to provide lingerie for consumers. Since April 2, 2010, Nytuan.com has offered over 14 deals for consumers. The most popular deal has attracted 581 consumers to buy. And the number of consumer is climbing upward.

Will lingerie group buying website be another new distribution channels? Will it place impact to the common B2C lingerie websites or even replace them?

The Origin of Group Buying

Group buying is not a new concept in China. In the past time, people conducted group buying offline which is limited in the circle of their friends. So it is usually hard to successfully bind a lot of people together. To arrange a team is much time-consuming that few people bother to do it although they may get a sound discount from it.

As a matter of fact, people in China like face-to-face bargain, which is actually a way of life in China. Shoppers can get pleasure and proud from a tough bargain and feel more secure if they touch or test the product themselves. This is also one of the reasons why regular online shopping develops relatively slowly in China.

Many shoppers prefer to cash-on-delivery because of a crisis of trust and honesty. Although they have realized the convenient of online shopping, but they still not really trust the online sellers. “To join forces with other team buyers in the group buying website with a large group of registered members will not only give them a good price but also a trust. “said Ouyang Jixing, deputy director of www.020tgw.com, a team-buying Web site in Guangzhou.” The aim of our website is to bring together distributors of branded goods with potential customers and earn commissions from successful team buys. “

Thanks to the rise of social media and platforms which make sharing content much easier than before. To group up a large amount of consumers online becomes possible in a short time.  Who doesn’t want to share a deal that is too good to be true with friends? The really good deals spread like wildfire through social networks and via the huge range of sharing in Groupon.

As the group buying website Groupon become more and more popular in America, Chinese businessmen begin to aware this market and imitate the operating model of Groupon--the website is 100% free for registration. People can get an e-mail from Groupon about the daily coupon available in your located city after becoming a registered member. Groupon is just like an organizer/agent that finds a certain amount of customers and then, approaches a merchant or seller with a proposal. The offer is good for one day and only valid if a minimum number of people sign up and agree to pay for the coupon in advance. Now, this popular group buying website has over 285,000 registered users.

Is everybody a winner in the game of group buying?

To the consumers, they can benefit from a steep discount from the group buying website.

To the company who giving out a deep discount, they can gain interest from volume, not margin. And also, this is a kind of low cost promotional campaign, which is even more effective than giving out free testing for introducing a new brand/ product or dispose of off-season products. In addition, people with coupons may come back next time paying full price or even bring friends with them if they applause it.

To the group buying website, they can gain commissions from the sales. And the biggest winner so far in this game is apparently Groupon, which had net gross sales of $35 million last year and expects that will rise to $400 million this year. Groupon CEO Andrew Mason revealed in an interview that the company will focused on increasing the number of cities to 100 by the end of this year.

Groupon’s success has attracted a large number of copycats. According to China’s Internet Group Buying Survey 2010, there are over one thousand clones that have popped up recently in China. Meituan.com is the pioneer in this industry. Taobao.com, Asian biggest B2B platform, also follows this trend by introducing a group buying channel, called “Ju Hua Suang” meaning getting to gather to reach the best deal, on its website in March this year.

Now, some leading group buying websites, like Meituan.com, Lashou.com, Ayatuan.com and Manzuo.com, have successfully attracted millions of venture capital investment to help grow their business. But whether they can develop well in the long term is still waiting to see.

Opportunities of Lingerie Group Buying Website

Although, thousands and millions of people have joined in the group buying trends, some people still concern about the security and quality.

Some revealed that they do want to try group buying, but the range of choice is either too wide or too limited that they cannot find what they want from these websites. For example, if a people want to buy lingerie in a group buying website, she has to wait for a long time. When she finally found a lingerie deal available on the website, it may probably not the very style for her. So, a special group buying website which provides a specific kind of products, such as lingerie, comes up in the market

Can Lingerie Group Buying Website Success?

Nytuan.com is the first group buying website that dedicated to provide only lingerie deals in China. It mainly offers European style lingerie with 50% to 90% discount.

Nytuan.com claimed that their product quality is assured because all of them are made in China’s exporting manufacturers which export high quality products to Europe and America. And the lingerie style is mainly sexy, luxury and mature.

All deals should be prepaid via Alipay(Something like Paypal) in Nytuan.com. The website said that consumers can ask for exchange if the size and fitting is not suitable. Refund is also allowed if the quality is not good enough. But the transportation expenses should be on consumers.

Usually, each deal in Nytuan.com last for 3 to 7 days. And 2 deals are allowed to be available at the same time in a certain period on the website.

They also said that Nytuan.com’s development plan is to cover the website service in more and more cities in China. In order to grow rapidly, they also hope to attract venture capital investment from capital market (to list on Nasdaq is their goal).

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内衣 美丽的传说: The Sixth Shanghai International Lingerie Fair to ...

内衣 美丽的传说: The Sixth Shanghai International Lingerie Fair to ...: "The sixth Shanghai international fashion lingerie fair will be unveiled in Shanghai exhibition center on October 19th-20th 2010. The fair ..."

The Sixth Shanghai International Lingerie Fair to Be Unveiled

The sixth Shanghai international fashion lingerie fair will be unveiled in Shanghai exhibition center on October 19th-20th 2010.

The fair will attract numerous lingerie manufactures from all around the world and its exhibition scale, exhibitors, products also will overstep the history. Up to now, 2010 Shanghai international fashion lingerie  fair exhibition areas have closed to 10,000 square meters rising over 26%. 175 eminent lingerie exhibitors from 17 countries even including the 63 new manufatures from the global PLAVE MAITEX SPA, CHANTY LACE, EUROPEAN STRETCH FABRICS, SIMPLEX KNITTING, CONFECCIONES REVIC, MACPI(HK) LIMITED, TAUBERT TEXTILE GMBH, ABEL(ASIA PACIFIC) LTD and so on.
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