2010年9月7日星期二
内衣 美丽的传说: Lingerie gives me tips
内衣 美丽的传说: Lingerie gives me tips: "Before I enter into this industry, I am innocent of underwear, in my mind, it is just a life needs for the female. Now stand at the front do..."
Lingerie gives me tips
Before I enter into this industry, I am innocent of underwear, in my mind, it is just a life needs for the female.
Now stand at the front door of lingerie industry, I find out lingerie industry is not only a part of cloths industry, it is not just for women to protect their breast, the most important is lingerie industry is a fashion trendy leader, it teach me to learn more about life new fresh theme, to love our life, to open mind for any modern exist not just refuse, to enjoy good design with wisdom insight, to cherish our body by choose a good way. Thanks a lot, in my 29 years, it is not too late!
Now stand at the front door of lingerie industry, I find out lingerie industry is not only a part of cloths industry, it is not just for women to protect their breast, the most important is lingerie industry is a fashion trendy leader, it teach me to learn more about life new fresh theme, to love our life, to open mind for any modern exist not just refuse, to enjoy good design with wisdom insight, to cherish our body by choose a good way. Thanks a lot, in my 29 years, it is not too late!
I would like to say
Sun rise from eastern side everyday
Stars disapear from our life
why
We ignore them by cold backbone
We know it is lack of human face
We extend out hands
Only for wealth, development
where is the sincerity exist?
Stars disapear from our life
why
We ignore them by cold backbone
We know it is lack of human face
We extend out hands
Only for wealth, development
where is the sincerity exist?
2010年9月1日星期三
Men's Underwear in China
According to the Global Underwear Market Report 2010 compiled by Hamburg-based market research firm yStats.com, "Men's Underwear" was the top growing US apparel category, reaching a growth of +11%.
Nowadays, in European and America, men are so lucky that they have a wider range of choices in every color and various materials, from cotton, to chiffon, to luxurious silk, to eco-friendly fabric. In a sense, they have become like women that can show personal style by wearing creative, individualistic and aesthetic apparels and underwear.
However, in China, men’s underwear is all about copying and boring. Copy and counterfeit are very serious problems in Chinese market.
As a matter of fact, most lingerie companies in China embrace short-sight strategy. Many earn profit from manufacture while few put efforts on designing innovative products and building brands awareness. So, there is little original design. Even there is, the design is not as diverse and thriving as women’s lingerie, just with boring color and simple pattern.
And it is not just the style, it's the fabric too - everything from nylon and lycra to pima cotton and microfiber. Men need these small things to take care of their health and crucial part. There is nothing closer to you than your underwear.
So, it is obvious that this neglected market segment has great opportunities as Chinese men no longer content to wear plain and low quality underwear but look for smart and comfortable ones.
2010年8月29日星期日
How to Choose Lingerie for the Summer
How to Choose Lingerie for the Summer
During the Summer months I find myself grabbing my favourite white bra every morning; that is until I realise it needs to be washed and hurriedly handwash late at night, praying that it’ll be dry in the morning. For someone who is in possession of a pretty large lingerie collection, I still find the majority of my lingerie is either black, red or navy.
Seasonal Adjustments
The summer may bring with it warm sun, long evenings and good moods, but it also brings a whole new wardrobe. Thin-strapped tops, low-cut dresses and lighter fabrics all contribute to having to rethink what lingerie to wear! Not only are we plagued with thoughts of bumpy lace spoiling the look of our favourite skimming top (I for one have yet to find a T-shirt bra I like), heaven forbid if an unsightly bra strap were to show!
It’s worth mentioning that if you’re in the larger cup category, it is advisable to wear a bra for support and look. It might be tempting to go ‘commando’ in your summer gear, but really, it’s a look you want to avoid. Wearing a bra will not only give your girls a lift in the right direction, it will enhance your body as a whole and if you haven’t already tried it, stand in front of a mirror and do a before and after experiment!
Summery Options!
If you’re a fan of lace or embroidery it’s wise to go for something low-key – avoiding lumpy, bumpy designs. Fantasie and Freya are both good options for well-fitting, low-key prettiness that won’t spoil your summer look. For those who aren’t in need of super support, pretty bralets are a great option (see our post on smaller sizes) and secret support camisoles and tops are invaluable for smaller cup girls.
In terms of colour, work out what colours you wear most in the summer and choose your lingerie to match. It’s not about having a bra to match every colour in your wardrobe; it’s about buying wisely! If you wear white shirts or dresses, you might want to invest in a plain, nude bra to keep wandering eyes at bay. White is also a good staple for your summer lingerie drawer, and any simple, pastel colours will enhance your summer wardrobe as will bright, colourful tones – providing you keep inner and outerwear coordinated. Black or dark colours under a light-coloured summer outfit really are a no-no, unless you want to make a statement.
Seasonal Adjustments
Wearing not only the right size, but also the right style of bra, goes a long way in getting a great overall look. Your favourite balcony bra might look fabulous under a blouse, but wear it with a low-cut dress and it could end up being a flop. Check the line of your top or dress and choose your bra style accordingly: a plunge bra will give you a fabulous cleavage in a low-cut top and will provide a clean line, with no awkward bits of fabric poking out. A balcony will come up a little higher and give you a great lift and a full-cup bra will provide you with overall coverage and maximum support. For many a strapless bra is also a valuable investment when it comes to backless, strapless and halterneck garments. If you’re unsure of what bra to buy, why not take your outfits with you to a shop and give different styles a try? If you’re buying online you can try on in the comfort of your own home – most online stores offer free returns, just remember not to remove any tags!
Relax and Enjoy!
Because lingerie designers follow seasons and trends in similar ways fashion designers do, you will often find colours, prints and styles overlap. As with fashion, getting the latest styles in the latest colours and prints is a fabulous way to keep on trend, but for those whose wallets groan at the very thought of investing in a new lingerie wardrobe every season, don’t fret! Designers bring out seasonal colours and if we buy wisely, our seasonal buys will last for longer than just one season – wash and store your lingerie like you would your favourite cashmere jumper and you’ll find it perfectly preserved when you unwrap it the next year!
During the Summer months I find myself grabbing my favourite white bra every morning; that is until I realise it needs to be washed and hurriedly handwash late at night, praying that it’ll be dry in the morning. For someone who is in possession of a pretty large lingerie collection, I still find the majority of my lingerie is either black, red or navy.
Seasonal Adjustments
The summer may bring with it warm sun, long evenings and good moods, but it also brings a whole new wardrobe. Thin-strapped tops, low-cut dresses and lighter fabrics all contribute to having to rethink what lingerie to wear! Not only are we plagued with thoughts of bumpy lace spoiling the look of our favourite skimming top (I for one have yet to find a T-shirt bra I like), heaven forbid if an unsightly bra strap were to show!
It’s worth mentioning that if you’re in the larger cup category, it is advisable to wear a bra for support and look. It might be tempting to go ‘commando’ in your summer gear, but really, it’s a look you want to avoid. Wearing a bra will not only give your girls a lift in the right direction, it will enhance your body as a whole and if you haven’t already tried it, stand in front of a mirror and do a before and after experiment!
Summery Options!
If you’re a fan of lace or embroidery it’s wise to go for something low-key – avoiding lumpy, bumpy designs. Fantasie and Freya are both good options for well-fitting, low-key prettiness that won’t spoil your summer look. For those who aren’t in need of super support, pretty bralets are a great option (see our post on smaller sizes) and secret support camisoles and tops are invaluable for smaller cup girls.
In terms of colour, work out what colours you wear most in the summer and choose your lingerie to match. It’s not about having a bra to match every colour in your wardrobe; it’s about buying wisely! If you wear white shirts or dresses, you might want to invest in a plain, nude bra to keep wandering eyes at bay. White is also a good staple for your summer lingerie drawer, and any simple, pastel colours will enhance your summer wardrobe as will bright, colourful tones – providing you keep inner and outerwear coordinated. Black or dark colours under a light-coloured summer outfit really are a no-no, unless you want to make a statement.
Seasonal Adjustments
Wearing not only the right size, but also the right style of bra, goes a long way in getting a great overall look. Your favourite balcony bra might look fabulous under a blouse, but wear it with a low-cut dress and it could end up being a flop. Check the line of your top or dress and choose your bra style accordingly: a plunge bra will give you a fabulous cleavage in a low-cut top and will provide a clean line, with no awkward bits of fabric poking out. A balcony will come up a little higher and give you a great lift and a full-cup bra will provide you with overall coverage and maximum support. For many a strapless bra is also a valuable investment when it comes to backless, strapless and halterneck garments. If you’re unsure of what bra to buy, why not take your outfits with you to a shop and give different styles a try? If you’re buying online you can try on in the comfort of your own home – most online stores offer free returns, just remember not to remove any tags!
Relax and Enjoy!
Because lingerie designers follow seasons and trends in similar ways fashion designers do, you will often find colours, prints and styles overlap. As with fashion, getting the latest styles in the latest colours and prints is a fabulous way to keep on trend, but for those whose wallets groan at the very thought of investing in a new lingerie wardrobe every season, don’t fret! Designers bring out seasonal colours and if we buy wisely, our seasonal buys will last for longer than just one season – wash and store your lingerie like you would your favourite cashmere jumper and you’ll find it perfectly preserved when you unwrap it the next year!
2010年8月13日星期五
Exclusive Interview to INVISTA's Lingerie Director
Underwer & Fashion Insight (UW), the leading lingerie magazine in China has interviewed Michelle Rice, the intimate apparel & swimwear director at INVISTA, in Shenzhen Shangri-La Hotel.
UW: Could you explain the name “In Show”? What does it mean?
Michelle: It means new. It is related to “In style”, “INVISTA”, “Innovation”. In 2011, “In Show” will be the name of INVISTA show that we bring into our market segments. I were excited to introduce it, get it as identity to what we are doing… and what we are doing with our partners--with exciting fabric and concept garment to promote that creations. So it is called “In Show”.
UW: Could you please explain the trends of 2011? Compared with the trends of 2010, is there any big difference?
Michelle: In 2011, we will see some exciting trends presenting here today from INVISTA. No matter how fashion trends change, INVISTA will always try to interpret the changing move of consumer and the change in fashion trend, which we integrate in innovation and do research to those trends. We know that the consumer is looking for things that make her life more convenient. She also wants to have products that improve quality of her life and help her live longer and look good during it. What we are trying to help is bringing innovation, and also matches with the fashion trend. For example, we have product like Lycra 2.0, with which can really create a modern and smooth aesthetics. We also have Lycra black fabric, which can create very dramatic black fabric that can last the color black longer than others.Things like Etra Life Lycra, no matter how beautiful and how recent design, no other have the confident that it can last longer than ours.
UW: In last Hong Kong Mode Lingerie Show, you always mentioned a word “Sheer material” when you were talking about the trend. Could you talk about it?
Michelle: Well, we see “Sheer” continues in the trend, that is really matter with the category. Take shapewear for example, we traditionally think it were quite heavy. However, in recent study that conducted by INVISTA in December, 2009, the consumer told that they want light weight shapewear. The demand pushes us to make more sheer and lighter fabric. It is a long lasting trend.
for more, please click http://www.globalintimatewear.com/news/content-1328.aspx
UW: Could you explain the name “In Show”? What does it mean?
Michelle: It means new. It is related to “In style”, “INVISTA”, “Innovation”. In 2011, “In Show” will be the name of INVISTA show that we bring into our market segments. I were excited to introduce it, get it as identity to what we are doing… and what we are doing with our partners--with exciting fabric and concept garment to promote that creations. So it is called “In Show”.
UW: Could you please explain the trends of 2011? Compared with the trends of 2010, is there any big difference?
Michelle: In 2011, we will see some exciting trends presenting here today from INVISTA. No matter how fashion trends change, INVISTA will always try to interpret the changing move of consumer and the change in fashion trend, which we integrate in innovation and do research to those trends. We know that the consumer is looking for things that make her life more convenient. She also wants to have products that improve quality of her life and help her live longer and look good during it. What we are trying to help is bringing innovation, and also matches with the fashion trend. For example, we have product like Lycra 2.0, with which can really create a modern and smooth aesthetics. We also have Lycra black fabric, which can create very dramatic black fabric that can last the color black longer than others.Things like Etra Life Lycra, no matter how beautiful and how recent design, no other have the confident that it can last longer than ours.
UW: In last Hong Kong Mode Lingerie Show, you always mentioned a word “Sheer material” when you were talking about the trend. Could you talk about it?
Michelle: Well, we see “Sheer” continues in the trend, that is really matter with the category. Take shapewear for example, we traditionally think it were quite heavy. However, in recent study that conducted by INVISTA in December, 2009, the consumer told that they want light weight shapewear. The demand pushes us to make more sheer and lighter fabric. It is a long lasting trend.
for more, please click http://www.globalintimatewear.com/news/content-1328.aspx
2010年8月10日星期二
关于打造内衣品牌的建议
打造一个品牌有很多内容值得我们去探讨！而打造一个内衣品牌，除了要考量常规品牌打造需要的东西之外，还应该特别考虑到内衣这种产品的特殊性，大环境的特殊性以及国外内衣相关影响。今天大概就说这么多，希望能够有点启示。
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